About this role
WBAL-TV 11, Baltimore’s #1 station and a Hearst-owned NBC affiliate, is seeking an innovative and dynamic Commercial/Promo Writer Producer to join our team. The ideal candidate will produce and execute commercial projects from concept through completion, ensuring the highest quality standards while delivering on time and within budget. Studio 11 is a leading local creative agency dedicated to crafting impactful, multi-platform advertising for a diverse range of clients, with a strong passion for storytelling and compelling visuals. This individual is an extension of our award-winning Creative Services department and in this role will also collaborate to develop messaging for our market-leading news and weather brands, as well as community outreach initiatives. Salary range for this position is $50k to $55k.
Responsibilities
Collaborate with clients and creative teams to develop project concepts, storyboards, and scripts.
Execute commercial productions from pre-production through post-production, including production meetings and coordination of field shoot logistics with internal teams and stakeholders.
Develop, write, and edit innovative creative content that strengthens brand identity, increases awareness, and drives engagement and action across all platforms.
Maintain clear communication with account executives by sharing production schedules, managing assets, and identifying future production needs.
Conceptualize, write, and edit compelling on-air and digital promotional content, including station image campaigns, proof-of-impact creative, social media promotions, and community engagement projects.
Ensure quality control standards are met and that all deliverables adhere to technical and brand specifications.
Support promotional events and station marketing initiatives as needed, along with other assigned responsibilities.
Requirements
- 3+ years of paid experience in television or commercial production preferred.
- Proven expertise in crafting and implementing brand messaging effectively across diverse media platforms.
- Exceptional writing skills to deliver compelling messaging, ensuring differentiation from competitors and viewer benefit.
- Strong grasp of design fundamentals, with a keen eye for coloring, typography, and composition.
- Advanced proficiency in Adobe Creative Suite, including Premiere Pro, After Effects, Photoshop, Canva, and emerging AI programs.
- Strong project management and client service skills, with a proven ability to manage multiple projects, adapt to varying production styles, and see work through from concept to client approval.
- Proven ability to deliver high-quality work quickly and accurately, with exceptional attention to detail under tight deadlines.
- Collaborative team player with a passion for the creative process and effective cross-functional communication.
- Requires the ability to routinely lift equipment exceeding 30+ lbs.
- Valid driver's license (hire is contingent on good driving record).
- Equivalent military training from Defense information School (DINFOS) and related military experience will be considered
Values in Action
At Hearst Television we tell stories everyday. Stories about people all backgrounds, perspectives and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communications, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefits programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
- Medical | Dental | Vision
- 401(k) Matching
- Emotional Wellness Support
- Paid Time Off
- LGBTQ+ Health Services
- Additional benefits to meet your and your family's needs
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
Other facts
About Hearst
As one of the nation’s largest global, diversified information, services and media companies, Hearst has been leading with purpose and integrity and innovating for more than a century. With a mission to inform audiences and improve lives, the company’s portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing the maintenance of jets and helicopters; 35 television stations; 24 daily and 52 weekly newspapers; more than 200 magazine editions around the world and ownership in cable television networks A&E, HISTORY, Lifetime and ESPN.
Leading with purpose, Hearst is always moving forward. With a commitment to the highest quality in our products and services, we’re investing in healthcare solutions to help improve patient outcomes and technology that curbs emissions. Our brands are providing vital analysis, data and software to the global financial services industry; delivering important service and investigative journalism; and inspiring audiences with sports and entertainment programming. And we are dedicated to serving the communities it operates in, both civically and philanthropically.
What you'll do
- The Writer Producer will collaborate with clients and creative teams to develop project concepts and execute commercial productions from pre-production through post-production. They will also create compelling promotional content and ensure quality control standards are met.
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