About this role
Be Part of What's Next
Are you passionate about shaping the future of digital storytelling for iconic brands? Cosmopolitan and Seventeen are seeking a visionary Director, Social Media & Video to lead the charge in expanding our social presence and innovating our video content strategy. This is a rare opportunity to drive engagement and brand growth across platforms with bold ideas and a deep understanding of audience behavior.
About Hearst Magazines (Why Us?)
Hearst Magazines’ portfolio of more than 30 iconic brands in the U.S.—including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, and Popular Mechanics — inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 130 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the world—and together, we are shaping what’s next.
Key Responsibilities (What You Are Doing)
- Lead and innovate the social media and video content strategy for Cosmopolitan and Seventeen.
- Oversee and mentor the social and video teams, setting goals and monitoring performance to meet KPIs.
- Stay ahead of digital and social trends to ensure our platforms remain fresh, relevant, and engaging.
- Create and execute strategic audience development plans across all social media platforms.
- Launch and evaluate video series on platforms including YouTube and social, using performance insights to inform decisions.
- Collaborate with editorial and creative teams to align content with brand voice, tone, and initiatives.
- Drive a consistent, cross-platform strategy with clear direction and measurable goals.
- Partner with the Sr. Director of Editorial Operations to streamline workflows and optimize production resources.
- Establish a cohesive visual and tonal identity across all social and video content in collaboration with the Editor-in-Chief and Creative Director.
Qualifications (What We’re Looking For)
- Proven experience leading social media and video teams, ideally within a digital media environment.
- Deep knowledge of platform best practices and emerging trends across YouTube, TikTok, Instagram, and more.
- Strong analytical skills with the ability to interpret data to refine content and strategy.
- Exceptional communication, leadership, and cross-functional collaboration skills.
- A creative, audience-first mindset with the ability to translate editorial stories into compelling visual and social content.
- Demonstrated success driving brand growth and engagement through social and video.
- This role is based in New York City and follows a hybrid schedule (4 days per week in-office).
Benefits (What We Offer)
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
The base salary for this role is between $133,000 - $145,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.
Hearst is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Other facts
About Hearst
As one of the nation’s largest global, diversified information, services and media companies, Hearst has been leading with purpose and integrity and innovating for more than a century. With a mission to inform audiences and improve lives, the company’s portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing the maintenance of jets and helicopters; 35 television stations; 24 daily and 52 weekly newspapers; more than 200 magazine editions around the world and ownership in cable television networks A&E, HISTORY, Lifetime and ESPN.
Leading with purpose, Hearst is always moving forward. With a commitment to the highest quality in our products and services, we’re investing in healthcare solutions to help improve patient outcomes and technology that curbs emissions. Our brands are providing vital analysis, data and software to the global financial services industry; delivering important service and investigative journalism; and inspiring audiences with sports and entertainment programming. And we are dedicated to serving the communities it operates in, both civically and philanthropically.
What you'll do
- Lead and innovate the social media and video content strategy for Cosmopolitan and Seventeen. Oversee and mentor the social and video teams, ensuring alignment with brand voice and performance goals.
Ready to join Hearst?
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