About this role
WBAL-TV 11, Baltimore’s #1 station and a Hearst-owned NBC affiliate, is seeking an innovative and dynamic Commercial/Promo Writer Producer to join our team. The ideal candidate will produce and execute commercial projects from concept through completion, ensuring the highest quality standards while delivering on time and within budget. Studio 11 is a leading local creative agency dedicated to crafting impactful, multi-platform advertising for a diverse range of clients, with a strong passion for storytelling and compelling visuals. This individual is an extension of our award-winning Creative Services department and in this role will also collaborate to develop messaging for our market-leading news and weather brands, as well as community outreach initiatives. Salary range for this position is $50k to $55k.
Responsibilities
Collaborate with clients and creative teams to develop project concepts, storyboards, and scripts.
Execute commercial productions from pre-production through post-production, including production meetings and coordination of field shoot logistics with internal teams and stakeholders.
Develop, write, and edit innovative creative content that strengthens brand identity, increases awareness, and drives engagement and action across all platforms.
Maintain clear communication with account executives by sharing production schedules, managing assets, and identifying future production needs.
Conceptualize, write, and edit compelling on-air and digital promotional content, including station image campaigns, proof-of-impact creative, social media promotions, and community engagement projects.
Ensure quality control standards are met and that all deliverables adhere to technical and brand specifications.
Support promotional events and station marketing initiatives as needed, along with other assigned responsibilities.
Requirements
- 3+ years of paid experience in television or commercial production preferred.
- Proven expertise in crafting and implementing brand messaging effectively across diverse media platforms.
- Exceptional writing skills to deliver compelling messaging, ensuring differentiation from competitors and viewer benefit.
- Strong grasp of design fundamentals, with a keen eye for coloring, typography, and composition.
- Advanced proficiency in Adobe Creative Suite, including Premiere Pro, After Effects, Photoshop, Canva, and emerging AI programs.
- Strong project management and client service skills, with a proven ability to manage multiple projects, adapt to varying production styles, and see work through from concept to client approval.
- Proven ability to deliver high-quality work quickly and accurately, with exceptional attention to detail under tight deadlines.
- Collaborative team player with a passion for the creative process and effective cross-functional communication.
- Requires the ability to routinely lift equipment exceeding 30+ lbs.
- Valid driver's license (hire is contingent on good driving record).
- Equivalent military training from Defense information School (DINFOS) and related military experience will be considered
Values in Action
At Hearst Television we tell stories everyday. Stories about people all backgrounds, perspectives and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communications, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefits programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
- Medical | Dental | Vision
- 401(k) Matching
- Emotional Wellness Support
- Paid Time Off
- LGBTQ+ Health Services
- Additional benefits to meet your and your family's needs
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
Other facts
About Hearst Television
We’re ambitious. We’re smart. We want to be the best, to put our mark on every story we tell and every project we take on. We have an uncompromising sense of integrity and an insatiable hunger for quality. And we’re looking for people like us. When you work at Hearst Television, you’ll have the opportunity to create your own Hearst career story. The opportunity to be developed, empowered, and rewarded.
We set a certain standard of excellence for ourselves. But don’t worry, you won’t be trying to meet that standard alone. Our employees enjoy some of the best support in the industry. We foster a culture of diversity, stability and support – you’ll really feel like part of the Hearst Family.
You’ll be able to rely on of one of the largest, most stable news and broadcasting organizations in the country. Hearst Television has been privately owned for over a century - we’re here to stay. We own and/or operate 35 television stations and two radio stations. We reach 21 million U.S. television households across 39 states. Our stations operate web and mobile platforms which reach 25 million unique visitors every month.
Hearst Television has been honored with numerous awards for journalism and innovation, including the Walter Cronkite Award for political journalism, the Edward R. Murrow Award, the DuPont-Columbia Award and the George Foster Peabody Award. Our community service has been widely acknowledged, including our support for organizations like the Emma L. Bowen Foundation for Minority Interests in Media, the National Association of Broadcasters Education Foundation and the Broadcasters Foundation of America.
If you seek to excel in your role, whether it’s in news, sales, marketing, engineering, IT, production, graphics/design, radio or technical, a career at Hearst Television could be the perfect opportunity for you. If you can not only see the bigger picture, but be a part of shaping it, we want to hear from you.
What you'll do
- The Writer Producer will collaborate with clients and creative teams to develop project concepts and execute commercial productions from pre-production through post-production. They will also create promotional content and ensure quality control standards are met.
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