About this role
Hearst is seeking a strategic, creative Social Content Strategist to drive sponsored-content and influencer marketing initiatives across our Television and Newspaper divisions. You’ll own the end-to-end content process. This includes shaping campaign ideas to building ads for sponsored promotions while collaborating closely with sales, editorial teams, and external partners.This is a great role for fine-tuning both influencer and organic social media skill sets, all while working with nationally recognized media brands and clients!
What You'll Do:
- Own social media strategy and planning, developing platform-specific approaches, content calendars, and recommendations aligned with client’s brand and business goals while staying current on platform trends and best practices.
- Create, publish, and optimize social content, including writing copy, producing or coordinating visuals and short-form video or marketing content into social-first formats across platforms.
- Measure and report on performance, tracking key metrics and delivering insights and recommendations to optimize content, inform strategy, and improve overall social performance.
- Support influencer discovery and vetting by researching creators across platforms, evaluating audience fit, engagement, and brand alignment, and maintaining organized shortlists.
- Assist with influencer brief development by helping build creative briefs, content guidelines, timelines, and deliverable requirements in collaboration with the internal team.
- Support with day-to-day communications as needed, in regards to scheduling, approvals, questions, and deliverable tracking to ensure smooth campaign execution.
- Assist with the execution of sponsored content, including asset collection, copywriting and editing support, editorial approvals, and multi-platform publishing in alignment with Hearst’s editorial standards and advertiser objectives.
- Oversee budget pacing and boosted-content strategy via Facebook Ads Manager, LinkedIn Campaign Manager, etc.; define targeting, monitor spend, and deliver performance summaries.
- Develop best-practice guides, templates, and workflows to streamline organic, influencer, and sponsored content execution.
- Support with internal training and workshops on social trends, influencer marketing fundamentals, and sponsored content workflows.
What You Need
- 2 - 3 years of proven experience in creating and executing social media content and proven influencer campaign experience from start to end.
- Bachelor’s degree or equivalent experience in marketing, communications, advertising, or related field
- Superior written and verbal communication skills, as well as the ability to effectively work with editorial teams
- Experience with creating posts on Facebook, Instagram, and LinkedIn. Twitter and other social channels are a huge plus!
- Experience using Facebook Ads Manager and other paid social media tools
- Ability to perform light design work (typically in Canva)
- Self-starter and quick to execute, brainstorm, and communicate with clients and sellers ● Content marketing and SEO writing experience is a plus!
- Hands-on proficiency in social media tools: Facebook, Instagram, LinkedIn, Twitter; ad platforms (Facebook Ads Manager, LinkedIn Campaign Manager).
Other facts
About Hearst Television
We’re ambitious. We’re smart. We want to be the best, to put our mark on every story we tell and every project we take on. We have an uncompromising sense of integrity and an insatiable hunger for quality. And we’re looking for people like us. When you work at Hearst Television, you’ll have the opportunity to create your own Hearst career story. The opportunity to be developed, empowered, and rewarded.
We set a certain standard of excellence for ourselves. But don’t worry, you won’t be trying to meet that standard alone. Our employees enjoy some of the best support in the industry. We foster a culture of diversity, stability and support – you’ll really feel like part of the Hearst Family.
You’ll be able to rely on of one of the largest, most stable news and broadcasting organizations in the country. Hearst Television has been privately owned for over a century - we’re here to stay. We own and/or operate 35 television stations and two radio stations. We reach 21 million U.S. television households across 39 states. Our stations operate web and mobile platforms which reach 25 million unique visitors every month.
Hearst Television has been honored with numerous awards for journalism and innovation, including the Walter Cronkite Award for political journalism, the Edward R. Murrow Award, the DuPont-Columbia Award and the George Foster Peabody Award. Our community service has been widely acknowledged, including our support for organizations like the Emma L. Bowen Foundation for Minority Interests in Media, the National Association of Broadcasters Education Foundation and the Broadcasters Foundation of America.
If you seek to excel in your role, whether it’s in news, sales, marketing, engineering, IT, production, graphics/design, radio or technical, a career at Hearst Television could be the perfect opportunity for you. If you can not only see the bigger picture, but be a part of shaping it, we want to hear from you.
What you'll do
- The Social Content Strategist will own the social media strategy and planning, developing content calendars and recommendations aligned with client goals. They will also create and optimize social content, measure performance, and support influencer marketing initiatives.
Ready to join Hearst Television?
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