About this role
Be Part of What's Next
Are you passionate about shaping the future of digital storytelling for iconic brands? Cosmopolitan and Seventeen are seeking a visionary Director, Social Media & Video to lead the charge in expanding our social presence and innovating our video content strategy. This is a rare opportunity to drive engagement and brand growth across platforms with bold ideas and a deep understanding of audience behavior.
About Hearst Magazines (Why Us?)
Hearst Magazines’ portfolio of more than 30 iconic brands in the U.S.—including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, and Popular Mechanics — inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 130 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the world—and together, we are shaping what’s next.
Key Responsibilities (What You Are Doing)
- Lead and innovate the social media and video content strategy for Cosmopolitan and Seventeen.
- Oversee and mentor the social and video teams, setting goals and monitoring performance to meet KPIs.
- Stay ahead of digital and social trends to ensure our platforms remain fresh, relevant, and engaging.
- Create and execute strategic audience development plans across all social media platforms.
- Launch and evaluate video series on platforms including YouTube and social, using performance insights to inform decisions.
- Collaborate with editorial and creative teams to align content with brand voice, tone, and initiatives.
- Drive a consistent, cross-platform strategy with clear direction and measurable goals.
- Partner with the Sr. Director of Editorial Operations to streamline workflows and optimize production resources.
- Establish a cohesive visual and tonal identity across all social and video content in collaboration with the Editor-in-Chief and Creative Director.
Qualifications (What We’re Looking For)
- Proven experience leading social media and video teams, ideally within a digital media environment.
- Deep knowledge of platform best practices and emerging trends across YouTube, TikTok, Instagram, and more.
- Strong analytical skills with the ability to interpret data to refine content and strategy.
- Exceptional communication, leadership, and cross-functional collaboration skills.
- A creative, audience-first mindset with the ability to translate editorial stories into compelling visual and social content.
- Demonstrated success driving brand growth and engagement through social and video.
- This role is based in New York City and follows a hybrid schedule (4 days per week in-office).
Benefits (What We Offer)
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
The base salary for this role is between $133,000 - $145,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.
Hearst is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Other facts
About Hearst Television
We’re ambitious. We’re smart. We want to be the best, to put our mark on every story we tell and every project we take on. We have an uncompromising sense of integrity and an insatiable hunger for quality. And we’re looking for people like us. When you work at Hearst Television, you’ll have the opportunity to create your own Hearst career story. The opportunity to be developed, empowered, and rewarded.
We set a certain standard of excellence for ourselves. But don’t worry, you won’t be trying to meet that standard alone. Our employees enjoy some of the best support in the industry. We foster a culture of diversity, stability and support – you’ll really feel like part of the Hearst Family.
You’ll be able to rely on of one of the largest, most stable news and broadcasting organizations in the country. Hearst Television has been privately owned for over a century - we’re here to stay. We own and/or operate 35 television stations and two radio stations. We reach 21 million U.S. television households across 39 states. Our stations operate web and mobile platforms which reach 25 million unique visitors every month.
Hearst Television has been honored with numerous awards for journalism and innovation, including the Walter Cronkite Award for political journalism, the Edward R. Murrow Award, the DuPont-Columbia Award and the George Foster Peabody Award. Our community service has been widely acknowledged, including our support for organizations like the Emma L. Bowen Foundation for Minority Interests in Media, the National Association of Broadcasters Education Foundation and the Broadcasters Foundation of America.
If you seek to excel in your role, whether it’s in news, sales, marketing, engineering, IT, production, graphics/design, radio or technical, a career at Hearst Television could be the perfect opportunity for you. If you can not only see the bigger picture, but be a part of shaping it, we want to hear from you.
What you'll do
- Lead and innovate the social media and video content strategy for Cosmopolitan and Seventeen. Oversee and mentor the social and video teams while ensuring alignment with brand voice and initiatives.
Ready to join Hearst Television?
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