About this role
WBAL NewsRadio 1090 and FM 101.5 and 98 Rock, the Hearst-owned radio stations in Baltimore, Maryland are looking for a multi-platform journalist to execute our stations’ digital strategy and multimedia content initiatives. The Digital Content Manager is responsible for overall management and direction for all digital content efforts, including our website and social media pages. The Digital Content Manager helps craft and execute the strategy and tactics to achieve our journalistic, content and business goals. This is done under the direction of the Digital and Creative Services Director alongside the stations’ Program Directors and by working closely with fellow newsroom staff, show producers, as well as promotion and sales staff. The ideal candidate will have a working knowledge of digital technology as well as strong writing and editorial skills. The salary range is 50K-55K.
Job Responsibilities:
- Manages online content and operations including selecting and writing material for all our digital platforms.
- Manages team of Digital Content Producers
- Develops and guides execution of strategies to meet digital goals
- Creatively develops unique content, event coverage and project ideas for web, mobile and social media
- Works to develop content during breaking news
- Works closely with news crews and producers coordinating and producing content for digital platforms
- Coordinates consistent training of news personnel to contribute to all digital platforms (field gathering and presentation); maximize best practices to involve the whole station as regular contributors
- Staff leader in leveraging social networks like Facebook, Twitter/X, Instagram, TikTok and YouTube to provide superior coverage and marketing of news.
- Uses analytics and performance data to shape editorial strategy, strengthen coverage and grow audience engagement.
- Helps in executing digital sales initiatives
Experience Requirements:
- Team leadership experience
- Knowledge and experience with Adobe Premiere, Photoshop, and Audition preferred
- Broadcasting degree or equivalent preferred
- Knowledge of best practices for Facebook, Twitter/X, Instagram, TikTok and YouTube
Qualifications Requirements:
- Highly organized
- Skillful Writer
- Aggressive content gatherer
- Detail-Oriented
- Social Media savvy
- Works well in stressful situations and with deadlines
- Good news judgment
- Desire to win, especially in breaking news situations
- Team player
- Be willing to have a flexible schedule
- Related experience and/or training considered as well as a combination of education and experience
- Military training from Defense Information School with experience will be considered
- Hearst Television is a proud supporter of military veterans. Related military training and experience will be considered
Values in Action
At Hearst Television we tell stories everyday. Stories about people all backgrounds, perspectives and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communications, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefits programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
- Medical | Dental | Vision
- 401(k) Matching
- Emotional Wellness Support
- Paid Time Off
- LGBTQ+ Health Services
- Additional benefits to meet your and your family's needs
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
Other facts
About Hearst Television
We’re ambitious. We’re smart. We want to be the best, to put our mark on every story we tell and every project we take on. We have an uncompromising sense of integrity and an insatiable hunger for quality. And we’re looking for people like us. When you work at Hearst Television, you’ll have the opportunity to create your own Hearst career story. The opportunity to be developed, empowered, and rewarded.
We set a certain standard of excellence for ourselves. But don’t worry, you won’t be trying to meet that standard alone. Our employees enjoy some of the best support in the industry. We foster a culture of diversity, stability and support – you’ll really feel like part of the Hearst Family.
You’ll be able to rely on of one of the largest, most stable news and broadcasting organizations in the country. Hearst Television has been privately owned for over a century - we’re here to stay. We own and/or operate 35 television stations and two radio stations. We reach 21 million U.S. television households across 39 states. Our stations operate web and mobile platforms which reach 25 million unique visitors every month.
Hearst Television has been honored with numerous awards for journalism and innovation, including the Walter Cronkite Award for political journalism, the Edward R. Murrow Award, the DuPont-Columbia Award and the George Foster Peabody Award. Our community service has been widely acknowledged, including our support for organizations like the Emma L. Bowen Foundation for Minority Interests in Media, the National Association of Broadcasters Education Foundation and the Broadcasters Foundation of America.
If you seek to excel in your role, whether it’s in news, sales, marketing, engineering, IT, production, graphics/design, radio or technical, a career at Hearst Television could be the perfect opportunity for you. If you can not only see the bigger picture, but be a part of shaping it, we want to hear from you.
What you'll do
- The Digital Content Manager is responsible for managing online content and operations across digital platforms, including the website and social media. They develop strategies to meet digital goals and coordinate content creation during breaking news events.
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