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Specialist, Social Media
full-time•New York•$68k - $99k
About this role
We are seeking a creative storyteller to be part of our corporate communications and marketing department, with a focus on social media and content development. The ideal candidate is nimble, organized, a self-starter and eager to grow from a variety of experiences. This person thrives in a dynamic environment and will build strong relationships and a reputation for collaboration with management and colleagues in and out of the department. In addition to written contributions, this person will bring their visual sensibilities to help select multimedia content to bring our social media communications to life using a variety of software programs. The ideal candidate will bring healthcare industry experience, or a strong interest in health insurance and community health, who wants to be part of a mission-driven company that supports the health needs of underserved New Yorkers. The Social Media Specialist reports to the Director, Social Media who will help manage his/her time with other department leaders. This is a full-time hybrid position.
The Specialist, Social Media is a key member of the Corporate Communications team, responsible for developing content, supporting social campaigns, analyzing performance, and identifying opportunities to engage with communities and build awareness of the value Healthfirst provides to members and communities.
The Specialist will partner closely with the Content Production team to develop multimedia content for Healthfirst’s social media channels, which include LinkedIn, Facebook, Instagram, WeChat and YouTube.
This is a hands-on creative role for someone is passionate about social media, thrives in a dynamic environment, thinks on their feet, and brings strong attention to detail. The ideal candidate is a team player who wants to grow at a mission-driven company that has helped New Yorkers live healthier lives for 30 years.
Reporting to the Director, Social Media and working closely with the Sr. Manager, Social Media, the Specialist partners with the team to align Healthfirst’s business priorities with social media audience needs—using engaging, social-first content to build meaningful connections.
Duties and Responsibilities
Creative Development & Content Execution
- Develop creative concepts and support content series that bring Healthfirst’s mission, programs, and community impact to life on social media.
- Develop copy tailored to social channels that reflects Healthfirst’s brand voice and resonates with diverse audiences.
- Partner with Creative and Content Production teams to support the creation of social-first creative assets, including graphics and short-form video.
- Apply social media best practices and emerging trends to content development, testing new formats and approaches.
- Use self-service and professional creative tools—including Adobe Creative Suite, Vocal Video, Canva, and native platform tools.
Community Engagement Support
- Monitor audience sentiment and recurring themes and share observations with the broader social media team.
- Identify opportunities to engage with online communities where appropriate and build trust.
Workflow, Operations & Collaboration
- Work within existing and emerging content workflows to draft, revise, and route content for review and approval.
- Partner with the Sr. Manager, Social Media and broader Corporate Communications team to help implement and refine a new content development workflow, including testing processes, documenting best practices, and supporting adoption across the team.
- Support content publishing and scheduling activities in Sprout Social.
- Collaborate with cross-functional partners to ensure content accuracy, compliance, and alignment with business priorities.
Insights, Learning & Optimization
- Incorporate insights from performance reporting and creative analysis into content calendar.
- Support experimentation with new formats, trends, and approaches.
- Embody spirit of continuous improvement by applying feedback and learnings based on social performance to improve content quality, engagement, and efficiency over time.
Minimum Qualifications
- Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, or a related field.
- Minimum of 2–3 years of relevant experience in social media, content creation, or digital communications.
- Strong understanding of social media platforms including LinkedIn, Facebook, Instagram, WeChat and YouTube.
- Demonstrated interest in how brands engage with audiences on social media, including an understanding of platform trends, content formats, and community interaction.
- Exceptional verbal and written communication skills.
- Ability to write for social and adapt content to different platforms and audiences.
- Solid exposure to social media analytics, with the ability to interpret insights and apply learnings to content and engagement strategies.
- Experience using social media management tools such as Sprout Social.
- Working knowledge of creative tools such as Adobe Creative Suite, Canva and other content creation platforms.
- Ability to work independently within established operational guidelines.
- Strong organizational skills and attention to detail.
- Self-starter.
Preferred Qualifications
- PR or social media agency experience.
- Experience working in healthcare or another highly regulated industry.
- Experience with video or testimonial-based content creation (e.g., Vocal Video or similar tools).
- Familiarity with social media analytics and performance reporting.
- Interest in process improvement, workflow design, or operational optimization.
- Bilingual or multilingual abilities a plus, particularly Spanish, Mandarin, or Cantonese.
WE ARE AN EQUAL OPPORTUNITY EMPLOYER. HF Management Services, LLC complies with all applicable laws and regulations. Applicants and employees are considered for positions and are evaluated without regard to race, color, creed, religion, sex, national origin, sexual orientation, pregnancy, age, disability, genetic information, domestic violence victim status, gender and/or gender identity or expression, military status, veteran status, citizenship or immigration status, height and weight, familial status, marital status, or unemployment status, as well as any other legally protected basis. HF Management Services, LLC shall not discriminate against any disabled employee or applicant in regard to any position for which the employee or applicant is otherwise qualified.
If you have a disability under the Americans with Disability Act or a similar law and want a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to [email protected] or calling 212-519-1798 . In your email please include a description of the accommodation you are requesting and a description of the position for which you are applying. Only reasonable accommodation requests related to applying for a position within HF Management Services, LLC will be reviewed at the e-mail address and phone number supplied. Thank you for considering a career with HF Management Services, LLC.
All hiring and recruitment at Healthfirst is transacted with a valid “@healthfirst.org” email address only or from a recruitment firm representing our Company. Any recruitment firm representing Healthfirst will readily provide you with the name and contact information of the recruiting professional representing the opportunity you are inquiring about. If you receive a communication from a sender whose domain is not @healthfirst.org, or not one of our recruitment partners, please be aware that those communications are not coming from or authorized by Healthfirst. Healthfirst will never ask you for money during the recruitment or onboarding process.
Hiring Range*:
Greater New York City Area (NY, NJ, CT residents): $68,900 - $99,620
All Other Locations (within approved locations): $61,300 - $91,120
As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, licenses and certifications, and any other factors Healthfirst deems pertinent to the hiring decision.
In addition to your salary, Healthfirst offers employees a full range of benefits such as, medical, dental and vision coverage, incentive and recognition programs, life insurance, and 401k contributions (all benefits are subject to eligibility requirements). Healthfirst believes in providing a competitive compensation and benefits package wherever its employees work and live.
*The hiring range is defined as the lowest and highest salaries that Healthfirst in “good faith” would pay to a new hire, or for a job promotion, or transfer into this role.
What you'll do
- The Specialist is responsible for developing content, supporting social campaigns, analyzing performance, and identifying opportunities to engage with communities to build awareness of the value Healthfirst provides to members and communities. This involves developing creative concepts, writing tailored copy, partnering on social-first creative assets, and applying social media best practices and trends.
About HealthFirst
Healthfirst believes that every New Yorker deserves access to the best available healthcare. As one of New York’s highest quality not-for-profit health insurers serving close to two million New Yorkers, we make this a reality for our members. Founded more than 30 years ago by the leading hospital systems in downstate New York, Healthfirst established a partnership model that enables hospitals, health systems, and physicians in our network to prioritize health outcomes over profits, placing the needs of our members and community first. Healthfirst serves members in New York City, on Long Island, and in Westchester, Rockland, Sullivan, and Orange counties, offering market-leading products to suit every life stage. Our offerings include Medicaid plans, Medicare Advantage plans, Child Health Plus plans, Essential Plans, Long-Term Care plans, and Qualified Health plans. For more information on Healthfirst, please visit healthfirst.org.
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Frequently Asked Questions
What does HealthFirst pay for a Specialist, Social Media?
HealthFirst offers a competitive compensation package for the Specialist, Social Media role. The salary range is USD 69k - 100k per year. Apply through Clera to learn more about the full compensation details.
What does a Specialist, Social Media do at HealthFirst?
As a Specialist, Social Media at HealthFirst, you will: the Specialist is responsible for developing content, supporting social campaigns, analyzing performance, and identifying opportunities to engage with communities to build awareness of the value Healthfirst provides to members and communities. This involves developing creative concepts, writing tailored copy, partnering on social-first creative assets, and applying social media best practices and trends..
Is the Specialist, Social Media position at HealthFirst remote?
The Specialist, Social Media position at HealthFirst is based in New York, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Specialist, Social Media position at HealthFirst?
You can apply for the Specialist, Social Media position at HealthFirstdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.