About this role
Agency :
Ledger BennettJob Description :
Job title: Copywriter (Midweight)
Location: UK (Hybrid)
We're on a mission to shape the future of B2B through meaningful work. And we’re going to get there by redefining what B2B marketing does. And though we all bring different skills, interests, and individual brilliances to the table, we’re united in three core traits.
HUMAN AT HEART.
Showing up authentically in the B2B marketplace.
HEAD FOR RIGOUR.
Going beyond what’s expected of B2B marketing.
MIND FOR FLAIR.
Pushing boundaries and charting new territories for B2B.
Description
We’re looking for a copywriter who wants to do outstanding B2B work. The kind of work that gets under the skin of gnarly problems and reframes them in a way that’s never been done before. The kind of work that doesn’t just get results for a client but helps them explain themselves better. The kind of work that makes people say things like ‘Oh, I get it now’ and and ‘I’ve never thought of it like that.’
And to do that kind of work, we need someone who knows copywriting isn’t just about words. It’s about strategy – solving real marketing problems for complex businesses. It’s about getting on the front foot with clients – not just waiting for briefs to arrive but encouraging them to go beyond what they think they want. And it’s about working as a team – slotting into a small-but-perfectly-formed creative unit to do all that outstanding work together.
Key responsibilities
What your day-to-day will look like:
- Taking briefs from clients, account people and planners
- Researching clients, products, and markets through interviews, download calls, and all the desk research your favourite search engine allows
- Suggesting compelling content topics, issues, stories and turning those ideas into executions
- Joining ideation sessions to present ideas to clients to help them go beyond the ordinary
- Working and communicating with design and web teams to turn what’s in your Word docs into visually appealing content
- Writing, editing, and proofing copy
- Reading, advising, and approving copy for other people in the business
- Managing revisions and feedback with clients and account teams
You need:
- At least four years’ experience of writing creative, compelling technical and promotional content, preferably in B2B.
- A portfolio (or a bunch of examples) of content you’ve written.
- Experience of working with internal teams to get things done.
- An opinion of what outstanding looks like in copywriting.
- Experience of briefing, review and approval processes and systems.
#LI-NK1
Contract Type :
PermanentHere at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
Other facts
About Havas Group
TO MAKE A MEANINGFUL DIFFERENCE TO BRANDS, TO BUSINESSES AND TO PEOPLE
Founded in 1835 in Paris, Havas is one of the world’s largest global communications groups, with nearly 23,000 people operating in over 100 markets and sharing one mission: to make a meaningful difference to brands, businesses, and people. To meet the needs of its clients, Havas has developed a seamlessly integrated strategy and operating system, Converged.AI, fusing all its global expertise, tools and capabilities, to create, produce, and distribute real-time, optimized, and personalized marketing solutions at scale. With inspired human ideas at the heart of this unique model, supercharged by the latest data, technology and AI, the teams work together with agility and in perfect synergy within Havas Villages to provide clients with tailor-made solutions that support them in their positive transformation. Havas is committed to building an inclusive and equitable workplace, that prioritizes the well-being and professional development of its talents.
What you'll do
- The copywriter will take briefs from clients and conduct research to create compelling content. They will collaborate with design and web teams to produce visually appealing content and manage revisions with clients.
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