About this role
Agency :
Havas Media IstanbulJob Description :
The Channel Expertise Manager is responsible for building the Media Experience (Mx) for a portfolio of clients on a specific channel. S/He is the keeper of the Mx (Media Experience) plan structure, negotiation and delivery.Mission & Responsibilities
- Be responsible for building Media Experience (Mx) for your client portfolio on your channel(s) expertise in alignment with Mx Brief and Mx Development guidelines (omnichannel strategy)
- Champion Mx activation (Connection, Context, Content) on your channel by selecting Partners, using the relevant decision frameworks (MRP, MDM) to define placements and manage campaign flighting
- Work with the Audience Architect to activate right audience on your channel(s) and with the Mx Creative lead to materialize the suggested ideas
- Ensure the Mx plan structure and delivery by using data visualization tools
- Negotiate with relevant Media Partners on specific channel
- Supervise the smooth running of campaigns respecting deadlines
- Ensure client satisfaction on the campaign delivery and performance
- Be accountable for reaching the target objectives/productivity plan, driving the trading teams in reaching their objectives
- May contribute to cross media operations while leading on your channel expertise, alongside with the Media Development Lead
- May instruct digital media buying
- Manage a team of channel experts and work in conjunction with (programmatic) trading team
Previous experience & Industry background
- 8+ years in media planning specifically in Luxury industry
- Media Agency, Trading desk
Qualifications & Languages
- Master’s degree in Business, Marketing, Advertising
- Languages: English (Advanced)
Soft skills & Competencies
- Understanding the business
- Taking initiative
- Focusing on performance
- Building collaborative relationships
- Media planning and media buying
- Mx champion (Connection, Context, Content)
- Strong negotiation skills
- Programmatic
- Data processing & management
- Marketing strategy
Technical skills
- Planning tools (i.e. Polaris Suite)
- Operational performance management tools (Pilot, IOMT)
- Business intelligence software (i.e. Tableau, Datorama, Power BI)
- Advertising technologies (i.e. ad servers, ad platforms)
Contract Type :
PermanentHere at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
Other facts
About Havas Group
TO MAKE A MEANINGFUL DIFFERENCE TO BRANDS, TO BUSINESSES AND TO PEOPLE
Founded in 1835 in Paris, Havas is one of the world’s largest global communications groups, with nearly 23,000 people operating in over 100 markets and sharing one mission: to make a meaningful difference to brands, businesses, and people. To meet the needs of its clients, Havas has developed a seamlessly integrated strategy and operating system, Converged.AI, fusing all its global expertise, tools and capabilities, to create, produce, and distribute real-time, optimized, and personalized marketing solutions at scale. With inspired human ideas at the heart of this unique model, supercharged by the latest data, technology and AI, the teams work together with agility and in perfect synergy within Havas Villages to provide clients with tailor-made solutions that support them in their positive transformation. Havas is committed to building an inclusive and equitable workplace, that prioritizes the well-being and professional development of its talents.
What you'll do
- The Biddable Manager is responsible for building the Media Experience for a portfolio of clients, ensuring campaign delivery and performance. This includes negotiating with media partners and managing a team of channel experts.
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