About this role
Agency :
Havas CreativeJob Description :
As an Associate Planning Director/Associate Strategy Director will be responsible for consulting with our clients on how to increase their brands value through various branding strategies including brand positioning, brand architecture, brand valuation/analytics, internal brand engagement and digital brand strategy.Job Description – Associate Director – Strategy & Planning
The ideal candidate will be responsible for developing brand strategies across industries for both enterprise and consumer brands, guiding market research, shaping brand identity, and developing comprehensive marketing and communication strategies. This role will require a strong strategic mindset, creativity, and proven experience in managing large-scale brand initiatives.
Key Responsibilities:
- Lead brand positioning studies and conduct primary and secondary research to understand consumer behaviour and define the position
- Understand and apply frameworks
- Create guidelines that define the brand voice both online and offline (including terminology and slogans)
- Conduct in-depth competitive research to identify opportunities, threats, strengths, and weaknesses.
- Design and oversee promotional campaigns for product launches and new market entry.
- Develop marketing and communication strategies aligned with business goals.
- Evaluate the effectiveness of advertising and marketing campaigns, recommending data-driven improvements.
- Act as a brand custodian while managing strategic accounts and high-impact projects.
Requirements:
- 4-6 years of proven work experience as a Brand Strategist or in a senior marketing/branding role with excellent verbal and written communication, presentation, and analytical skills
- Strong portfolio of brand-building and strategy projects.
- Deep understanding of the full marketing mix and evolving digital landscape.
- Expertise in market segmentation, consumer research, and competitive analysis.
- Strong analytical, data-driven thinking combined with creative problem-solving.
- Demonstrated experience in leading cross-functional teams and strategic initiatives.
Contract Type :
PermanentHere at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
Other facts
About Havas Group
TO MAKE A MEANINGFUL DIFFERENCE TO BRANDS, TO BUSINESSES AND TO PEOPLE
Founded in 1835 in Paris, Havas is one of the world’s largest global communications groups, with nearly 23,000 people operating in over 100 markets and sharing one mission: to make a meaningful difference to brands, businesses, and people. To meet the needs of its clients, Havas has developed a seamlessly integrated strategy and operating system, Converged.AI, fusing all its global expertise, tools and capabilities, to create, produce, and distribute real-time, optimized, and personalized marketing solutions at scale. With inspired human ideas at the heart of this unique model, supercharged by the latest data, technology and AI, the teams work together with agility and in perfect synergy within Havas Villages to provide clients with tailor-made solutions that support them in their positive transformation. Havas is committed to building an inclusive and equitable workplace, that prioritizes the well-being and professional development of its talents.
What you'll do
- The Associate Director will lead brand positioning studies, conduct research to understand consumer behavior, and develop marketing and communication strategies. They will also oversee promotional campaigns and evaluate the effectiveness of advertising efforts.
Ready to join Havas Group?
Take the next step in your career journey