Director, Insurance Plan Marketing
full-time•Austin
About this role
POSITION OVERVIEW
Harbor Health seeks a Director of Insurance Plan Marketing to serve as the strategic architect of Harbor Health Insurance Company (HHIC) growth, primarily through the Broker/Consultant channel. You will lead marketing campaigns dedicated to capturing market share in both Individual and Family Plan (IFP) and Employer Sponsored Plan segments by empowering intermediaries with best-in-class technology, sales tools, positioning, and brand authority. The core mission: drive broker preference and large group employer awareness. Whether it's an independent agent selling an individual ACA plan or a consultant advising a 100-life employer, you'll ensure Harbor Health plans are their first recommendation and one that employers view as an innovative regional leader.
POSITION DUTIES & RESPONSIBILITIES
Broker-Led IFP Strategy (B2B2C)
- Build marketing programs for General Agencies (GAs) and independent brokers, providing co-branded materials, enrollment guides, and plan comparison tools
- Manage marketing relationships with Field Marketing Organizations (FMOs/NMOs) to ensure our plans are prioritized during Open Enrollment Period (OEP)
- Partner with Sales to develop and promote broker bonus programs, top producer incentives, and commission-based campaigns to drive volume
- Partner with Sales Operations to optimize broker portal experience, ensuring agents can quote and bind IFP coverage with minimal friction
Large Group Employer Strategy (B2B)
- Tailor high-end content for regional brokers and consultant relations
- Create and manage workflow to provide marketing support for high-priority RFPs and finalist presentations
- Produce thought leadership content including white papers on workforce health and innovative solutions like condition-based pathways
- Own content on website and other collateral related to employer plans
- Develop sales readiness content that helps sales reps handle complex objections including network adequacy and high-cost claimant management
- Launch Account-Based Marketing (ABM) campaigns targeting HR Directors and CFOs of high-value prospects using LinkedIn, direct mail, and executive events
- Design tailored automated marketing campaigns that react to engagement and establish warm leads for sales follow-up
Channel Development & Enablement
- Define brand voice that resonates with professional brokers, prioritizing reliability, competitive commissions, and superior claims support
- Generate warm interest leads through local awareness campaigns and pass them to top-tier broker partners
- Partner with Sales Operations on adoption of self-service marketing portals where brokers can download and customize marketing kits
- Orchestrate broker roadshows and Continuing Education (CE) webinars to keep our plans top-of-mind
- Plan key events for large group engagement including regional SHRM conferences
Marketing Execution & Community Engagement
- Ensure consistent, up-to-date promotion of Harbor IFP plans in clinics during Q4 open enrollment period
- Develop and execute community outreach programs to drive awareness and enrollment into HHIC
- Partner with Direct-to-Consumer marketing to build strategies and optimize performance of direct IFP plan membership
DESIRED PROFESSIONAL SKILLS & EXPERIENCE
Required:
- 10+ years in insurance marketing with deep understanding of FMO/Agency distribution model
- Proven success in both high-transaction ACA/IFP market and high-complexity large group market
- Experience with CRM, CDP, and Partner Relationship Management (PRM) tools and co-branding marketing automation
- Exceptional ability to present to large rooms of agents or executive audiences
- Demonstrated ability to balance long-cycle, relationship-based marketing for large employer groups and broker-led programs to drive IFP adoption
- Strong understanding of broker-first distribution strategies and channel marketing
Preferred:
- Experience in health insurance plan marketing with payvider or integrated delivery models
- Familiarity with Texas health insurance market and regulatory environment
- Experience with ACA marketplace dynamics and compliance requirements
WHAT WE OFFER
- Opportunity to build and scale Harbor Health's broker and employer marketing strategy from the ground up
- Collaborative and dynamic work environment
- An organization made of people who are passionate about transforming the healthcare landscape
- Competitive salary and benefits package
- Professional development and growth opportunities
- A transparent and unique culture
At Harbor Health, we're transforming healthcare in Texas through collaboration and innovation. We're seeking passionate individuals to help us create a member-centered experience that connects comprehensive care with a modern payment model. If you're ready to make a meaningful impact in a dynamic environment where your contributions are valued, please bring your talents to our team!
What you'll do
- The Director of Insurance Plan Marketing will lead marketing campaigns to capture market share in Individual and Family Plan and Employer Sponsored Plan segments. This includes building marketing programs for brokers, managing relationships with Field Marketing Organizations, and developing content for employer plans.
About Harbor Health
Shouldn’t health coverage… keep people healthy?
At Harbor Health, we think so. But we may be a little biased—because Harbor Health didn’t start out as an insurance company. We started out by delivering 5-star healthcare in our very own Austin-based clinics.
But, like most folks, we felt that traditional health plans got in the way of good health. That’s why we decided to create our own.
Welcome to clinically-driven coverage: a new kind of health plan designed by Austin's leading doctors and innovators to keep our members on the smartest path to health— and save them money. It’s not impossible, it’s Harbor Health.
Ready to join Harbor Health?
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Frequently Asked Questions
What does a Director, Insurance Plan Marketing do at Harbor Health?
As a Director, Insurance Plan Marketing at Harbor Health, you will: the Director of Insurance Plan Marketing will lead marketing campaigns to capture market share in Individual and Family Plan and Employer Sponsored Plan segments. This includes building marketing programs for brokers, managing relationships with Field Marketing Organizations, and developing content for employer plans..
Is the Director, Insurance Plan Marketing position at Harbor Health remote?
The Director, Insurance Plan Marketing position at Harbor Health is based in Austin, Texas, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Director, Insurance Plan Marketing position at Harbor Health?
You can apply for the Director, Insurance Plan Marketing position at Harbor Healthdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.