Day (United States of America)

Marketing Specialist - Care at Home

The Marketing Specialist is responsible for supporting marketing objectives and goals for Halifax Health Care at Home.  This includes but is not limited to assisting in the execution of marketing and public relations projects such as elements of the branding campaign, collateral materials, advertising, internal communications, special events, web communications, and tracking the effectiveness of these initiatives. 

  - A minimum of 5 relevant home health marketing experience
- Bachelors degree in marketing, public relations, communications and/ or business or related field preferred.
- Strong verbal and written communication experience and skills required, including knowledge of “AP” style.
- Event planning necessary.
- Must demonstrate tact, diplomacy, and discretion in dealing with confidential information. 
- Assist with development of marketing and public relations strategies and tactics and evaluate the results against measurable goals.
- Must be willing to become proficient in other computer software as needed.
- Must be able to form effective working relationships with colleagues across the Health System.
- Highly motivated, self-starter who works effectively with supervision.  Must be well organized and efficient.  Must have a good command of grammar, spelling and punctuation with the ability to organize work quickly, efficiently and be comfortable working against deadlines.  Must exhibit professional, friendly attitude both on the telephone and in person.  Must be able to dress appropriately for a professional office environment.    
- Assist with the execution of marketing and public relations activities to reflect Halifax Health Care at Home (HHCAH) branding campaign.
- Responsible for the overall development and referral growth of assigned territory, including facilities, physicians, SNF, ALF, LTAC, and community agencies.
- Meets with patients and families to discuss home care services, and individual needs/concerns, and manage expectations, as needed.
- Updates and maintains customer and competitor profiles, logs daily call activity, and documents plans for follow-up activities with referral sources.
- Serves as agency staff liaison with physicians, facility nurses, social workers, discharge planners, and community agencies; works with various community agencies to facilitate the delivery of appropriate services for potential patients.
- Prepares monthly tracking reports on referral sources and keeps the agency informed of key marketplace changes relating to providers and competitors.
- Consistently achieves/exceeds quarterly growth targets
- Perform other related duties as assigned.