Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Sales Manager Bulgaria

About the role 

As the Country Sales Manager for Bulgaria, you will play a pivotal role in developing and executing sales strategy, driving revenue growth, and ensuring the sales team consistently meets and exceeds targets. You will be responsible for managing Distributors and indirectly external Sales Teams, handling sales process and collaborating with cross-functional teams to achieve Haleon business objectives.

Role Responsibilities 

Sales Strategy Execution and Activity Control:

• Strategic Vision: Shape and execute Sales Roadmap.

• Channel Strategy: Develop and implement a robust channel strategy (Mass Market & Pharmacies).

• Ownership and Accountability: Take ownership of the sales targets, consistently develop accurate sales forecasts, and ensure exceptional customer satisfaction.

Results-Driven Performance:

• Achieve Aggressive Sales Targets: Successfully deliver ambitious sales targets across multiple channels ensuring the attainment of Sales In, Sales Out, and Stock in trade goals.

• Operational Excellence: Meet operational KPIs by excelling in forecasting accuracy, distribution (NDI, WDI), % GtN, and in-trade execution.

• Reporting and Action Planning: Generate monthly and quarterly reports, accompanied by actionable plans to drive target achievement.

Employee & Customer Structure Management:

• Cross-functional Collaboration: Collaborate closely with Marketing, Trade/Customer Marketing, NRM & SFE to prioritize consumption generation.

• Promote People Development: Champion the development of team members and foster the adoption of performance and development tools.

• Team: managing external Sales Team

• Customers Management: Proficiency in managing partners across different channels, including their selection and performance evaluation.

• Key Account Management: Oversee the strategic account programs and trade spend

Why you? 

Basic Qualifications: 

• FMCG Management Experience: A minimum of 5 years of managerial experience, with a strong track record of successfully leading FMCG/ Fast Moving Consumer Healthcare sales teams (ideally combined internal & external teams).

• Language Proficiency: Fluent in English. Local Languages would be advantage.

• Experience in distributor markets model or working with large strategic clients through leading a sales channel.

• Strategic Vision: Demonstrated expertise in developing and deploying FMCG/ FMCH focused commercial and channel strategies.

• Understanding the specifics of several markets within CEE, directly or at least on a project basis.

• Analytical Acumen: Strong analytical and forecasting skills.

• Collaborative Team Player: Team-oriented with a collaborative mindset.

• Revenue Growth Expertise: Skilled in identifying and leveraging opportunities for growing revenue within existing and new FMCG accounts.

• Driven to make an impact at the store level: actively driving the business from the ground up.

• Motivated by independence and empowered to drive results with accountability.

• Drive for results, curiosity and for a constant growth.

• Bold in moving things forward.

• Deeply understands our consumers & customers.

• Willingness to Travel: Availability to travel within designated Country or region.

• Performance Improvement: Experience in conducting monthly analysis of channel partners' net sales and sales-out data, with the ability to devise and execute corrective plans to achieve targets.

What we offer?

• Annual bonus package based on individual and company performance

• Company car / car allowance according to Car Policy

• Mobile phone and laptop

• Cafeteria, flexible benefits package including preventative health programs, Employee assistance program and All You Can Move registration

• Hybrid work with 8 office days per month

• Caregiver leave and parental leave

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

#Li-Hybrid

 Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.