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Brand Manager - Parodontax
full-timeKarachi Division

Summary

Location

Karachi Division

Type

full-time

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About this role

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Job Purpose:

Responsible & accountable for full P&L of Parodontax. Deliver growth and share target of above portfolio as per Annual Plan. Drive portfolio innovations in close collaboration with BU OH team and Project Manager NPI.


Key Responsibilities:

  • Develop, customize and execute annual brand plans based on Global strategy. Collaborate strongly with Expert marketing and ComEx stakeholders in developing and executing brand plans

  • Strategize, plan and ensure timely execution of in-market new product launches working closely with BU Marketing Team, Sales Team, ComEx Team, Expert Team, Quality Supply chain.

  • Activate/deploy winning claims working closely with Area, Regulatory, Medical and Activation Teams.

  • Lead portfolio innovation strategy with BU OH team.

  • Responsible and accountable for building category defining brands/plans by achieving market share targets

  • Identify appropriate investment mix between advertising and promotion efforts in collaboration with Area/Category Teams and LOC Cross-Functional Team (Sales, Trade Marketing and Expert Teams).

  • Plan, manage and deploy Working Media to optimize return on investment on TV Airing, Radio Airing, Print, Digital Marketing and Public Relations.

  • Deliver Winning Digital campaigns by leading creative partners and leveraging local consumers insights.

  • Build strong agency partnerships to help deliver world class brand activation plans across consumer, shopper and expert front (BTL Agency, Media Agency, Creative, Research, PR & Digital).

  • Ensure the Brand Heart is brought to life and consistently utilized across all touch points to develop long term brand equity.

  • Work with Insights team at Global/ BU level to identify key consumer and shopper trends and incorporate them in local brand plans.

  • Work closely with Sales and Trade Marketing Team to define winning trade strategy for respective brands.

  • Develop External Focus by conducting regular market, consumer home and HCP visits.

  • Partner with Supply Chain, Demand Forecasting, CMO and Finance Teams to optimize gross margins and COGS (NRM).

  • Take complete ownership and deliver brand P&Ls targets for assigned brands with support from Finance Team

Skills & Competencies:

  • Bachelor’s or Master's degree

  • 2-3 years of brand marketing or commercial management experience

  • Experience delivering insights-based consumer communications delivering brand share growth

  • Experience working in a fast paced, entrepreneurial environment

  • Experience in large Over-the-Counter (OTC) environment preferred

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

Why Join Us?

The future of everyday health is changing. And we’re the people changing it. In front of us is an incredible opportunity to go beyond what any of us have done before. And make everyday health more achievable, more inclusive and more sustainable. For more and more people. ​

So join us, as we build one of the world’s leading consumer companies. Join us to innovate our category-leading brands. To better understand people’s everyday health needs. To tackle the biggest barriers that stand in their way. To change individual and societal behavior. 

In our efforts to further tackle barriers that may be standing in our way, we have implemented what we call a Hybrid Working model, known as Home office. Home office in the country of employment is permitted for all employees whose position allows it. The employee and the manager agree on the circumstances in which working from the office is required and in which the employee can work remotely or specific local arrangements. This helps us with ensuring that we maintain a healthy work-life balance, and give our best to our people.

Join us to work with colleagues who share your restless energy. To explore your interests. To stretch yourself to do the best work of your career. And join us, as together we build a working experience that encourages us all to lead happier, healthier, more productive lives. ​

The way we see it, every day is an opportunity for better. And we’re going all in to realize it.

 

 

 

 Job Posting End Date

 

 

2026-02-03

 

 

 

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

 

 

 

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

 

 

 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

Other facts

Tech stack
Brand Management,P&L Management,Market Analysis,Product Launch,Digital Marketing,Consumer Insights,Collaboration,Strategic Planning,Advertising,Promotion,Agency Partnership,Category Management,Sales Strategy,Innovation,Communication,Project Management

About Haleon

Delivering better everyday health with our superior brands from Sensodyne to Centrum. Made using trusted ingredients and backed by science, our products are recommended by healthcare professionals. #WeAreHaleon 💚

Team size: 10,001+ employees
LinkedIn: Visit
Industry: Consumer Services
Founding Year: 2022

What you'll do

  • The Brand Manager is responsible for the full P&L of Parodontax, delivering growth and share targets while driving portfolio innovations. Key responsibilities include developing annual brand plans, executing new product launches, and collaborating with various teams to optimize brand performance.

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Frequently Asked Questions

What does a Brand Manager - Parodontax do at Haleon?

As a Brand Manager - Parodontax at Haleon, you will: the Brand Manager is responsible for the full P&L of Parodontax, delivering growth and share targets while driving portfolio innovations. Key responsibilities include developing annual brand plans, executing new product launches, and collaborating with various teams to optimize brand performance..

Why join Haleon as a Brand Manager - Parodontax?

Haleon is a leading Consumer Services company.

Is the Brand Manager - Parodontax position at Haleon remote?

The Brand Manager - Parodontax position at Haleon is based in Karachi Division, Sindh, Pakistan. Contact the company through Clera for specific work arrangement details.

How do I apply for the Brand Manager - Parodontax position at Haleon?

You can apply for the Brand Manager - Parodontax position at Haleon directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Haleon on their website.