About this role
Job Description
As a Senior Media Analyst, you will play a key role in shaping how H&M measures, understands, and optimizes marketing performance across markets. You will operate at the intersection of media analytics, attribution, and marketing decision-making — translating complex data into clear direction for media strategy and investment.
WHAT YOU’LL DO
You will take ownership of key media analytics topics, drive the development of new measurement capabilities, and act as a trusted analytical partner to Media Operations and Marketing teams. As a Senior Media Analyst you won’t be responsible for hands-on execution of every analysis, instead you will steer initiatives end-to-end — from defining the problem to ensuring insights are embedded in decisions. You will drive these intiatives, ensuring stakeholders and teams’ are educated, informed and onboard.
Your responsibilities include:
- Steering the development of media taxonomies and analytical standards across markets, in collaboration with execution teams
- Leading or co-leading projects to build new measurement capabilities (e.g. content analytics, advanced performance frameworks)
- Acting as an analytical sparring partner to media and marketing stakeholders, challenging assumptions and shaping decisions
- Translating attribution and test & learn insights into clear, actionable recommendations for media strategy and investment decisions
- Driving analysis of paid media performance to improve efficiency, impact, and ROI
- Defining analytical requirements and priorities for dashboards and reporting together with Data & BI specialists
- Contributing to team capability growth through mentorship and knowledge sharing
This role offers a high degree of autonomy and requires strong judgment, analytical thinking, excellent people-skills and comfort navigating complex stakeholder environments. This is a permanent position based in Stockholm.
WHO YOU’LL WORK WITH
You will work closely with Media Operations, Attribution and Test & Learn leads, Data & BI specialists, and marketing teams globally, reporting to the Global Measurement and Analytics Manager. Together, you will ensure analytics supports both day-to-day optimization and long-term marketing strategy.
WHO YOU ARE
We are looking for someone with...
Analytical depth and a strong business perspective
4–7 years of experience in digital media analytics, performance marketing, or marketing science
Strong understanding of paid media channels, KPIs, and optimization levers
- Experience working with marketing and media analytics, experimentation, or advanced measurement approaches
- Proven ability to drive analytical initiatives and influence decisions without formal leadership responsibility
And someone who is:
Curious, structured, and comfortable working in ambiguity
Confident engaging with senior stakeholders and challenging constructively
Collaborative, pragmatic, and focused on impact
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
- H&M Incentive Program – HIP.
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
Other facts
About H&M Group
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries.
But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers.
Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future.
Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you.
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What you'll do
- As a Senior Media Analyst, you will take ownership of key media analytics topics and drive the development of new measurement capabilities. You will act as a trusted analytical partner to Media Operations and Marketing teams, ensuring insights are embedded in decisions.
Ready to join H&M Group?
Take the next step in your career journey