We are on an evolution journey to simplify, connect, and strengthen our core people processes. As part of this journey, we are hiring a behavioral Insights & Nudging Specialist to help turn data into actionable insights that support engagement, growth, and performance across our organization. 

This role sits within our People Lifecycle – Contribute & Grow team and focuses on building a common approach to reporting, dashboards, and insights across development, transitions, contribution, growth, and leadership. In close collaboration with specialists across the area, the role also supports the design and implementation of data-driven nudges that encourage meaningful behaviour change. 

As a behavioral Insights & Nudging Specialist, you will work closely with specialists and experts across Contribute & Grow, as well as Digital and Employee Listening, to design and evolve reporting and analytics frameworks that support both strategic decision-making and everyday leadership actions. 

You will focus on insight generation, analytics frameworks, data quality, and behavioural nudges, ensuring leaders, HR, and teams have access to clear, meaningful insights that drive action. Your work will enable a consolidated view of progress across the people lifecycle while supporting continuous improvement of processes and experiences. 

WHAT YOU’LL DO 

Insights, Reporting, and Data Foundations 

• Co-create and maintain a consistent approach to reporting, analytics frameworks, and KPIs across Contribute & Grow areas. 
• Build and maintain a consolidated view of progress and key metrics that supports strategic priorities, follow-up, and alignment. 
• Partner with Digital and specialist areas to ensure data quality, consistency, and reliability across systems, dashboards, and reports. 

Insight Generation and Decision Support 

• Translate data into clear, actionable insights that support decision-making at team, HR, and manager levels. 
• Develop insights that measure experience quality, adoption, and effectiveness across key people processes such as onboarding, contribution, talent reviews, and leadership programs. 

Behavioural Nudging and Action 

• Co-design data-driven nudges that make it easier for employees, managers and HR to adopt the right practices and act at the right time. 
• Connect insights to clear actions and moments that matter to support meaningful behaviour change. 

Continuous Improvement and Storytelling 

• Gather feedback on dashboards, reports, and insights to continuously improve clarity, usability, and business impact. 
• Package and present insights in a simple, visual, and engaging way that builds understanding and drives action. 

WHO YOU’LL WORK WITH 

You will collaborate closely with specialists and experts across Development, Transitions, Contribution & Growth, Leadership & Talent, Employee Listening, and Digital. You will work in a highly cross-functional environment where alignment, data quality, and shared understanding are critical to success. 

WHO YOU ARE 

• We are looking for someone who is analytical, curious, and motivated by turning data into insight and action.  

• You enjoy working at the intersection of people, data, and decision-making, and you are comfortable translating complex information into clear messages that support leaders and HR in their work. You understand that insights only create value when they are relevant, trusted, and connected to real decisions and behaviours. 

• You bring experience working with data, analytics, reporting, or insights in a people, HR, or business context, and you enjoy partnering across teams to define what matters and how it should be measured. You are structured and detail-oriented, while also able to see patterns, trends, and the bigger picture. 

• You are comfortable collaborating with other specialists to secure data quality, consistency, and integration across systems. You communicate clearly, think visually, and enjoy shaping insights that are easy to understand and act on.  

• You have experience with dashboards, reporting tools, analytics frameworks, behavioral nudging is an advantage. (i.e. SQL, Python, R, Power BI, etc.) 

WHO WE ARE​ 

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​ 

​We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​ 

​WHY YOU’LL LOVE WORKING HERE ​ 

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here. 

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.  

JOIN US​ 

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​ 

​Take the next step in your career together with us. The journey starts here.​ 

​ *We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​