About this role
As the largest pureplay adhesives company in the world, H.B. Fuller’s (NYSE: FUL) innovative, functional coatings, adhesives and sealants enhance the quality, safety and performance of products people use every day. Founded in 1887, with 2024 revenue of $3.6 billion, our mission to Connect What Matters is brought to life by more than 7,500 global team members who collaborate with customers across more than 30 market segments in over 140 countries to develop highly specified solutions that enable customers to bring world-changing innovations to their end markets. Learn more at www.hbfuller.com.
The Business Development Manager – Automotive Electronics is responsible for identifying and developing new business opportunities within the automotive electronics market segment. This role leads global growth strategies and works closely with OEMs and Tier‑1 suppliers to deliver differentiated adhesive solutions for control units, in‑vehicle infotainment (IVI), advanced driver‑assistance systems (ADAS), and other automotive electronics applications.
The position carries a clear objective to achieve double‑digit annual growth and expand revenue from approximately $12M to $35M over five years through strategic customer engagement, technical leadership, and cross‑functional collaboration.
Primary Responsibilities
Global Strategy & Market Analysis
- Develop and execute global business strategies to achieve double‑digit growth and meet the five‑year revenue objective
- Conduct in‑depth market, customer, and competitive landscape analysis to identify high‑growth regions and applications
- Translate market insights into regional and global growth plans and optimize resource allocation
Market Development & New Customer Acquisition
- Allocate approximately 60% of time to prospecting and new business development
- Identify and pursue strategic opportunities in automotive electronics applications, including control units, IVI, ADAS, and related systems
- Align internal teams, including R&D and Technical Service, to support long‑term customer acquisition and growth
Technical Solutions & Innovation
- Deliver comprehensive adhesive solutions for automotive electronics, including conformal coating, thermal management, potting, structural bonding, underfill, liquid encapsulant, and related technologies
- Ensure solutions meet customer performance requirements, regulatory standards, and H.B. Fuller innovation objectives
Customer Relationship Management
- Build and maintain senior‑level relationships with OEMs and Tier‑1 suppliers
- Develop long‑term collaboration strategies based on deep understanding of customer business and technical needs
- Clearly communicate H.B. Fuller’s value proposition and strategic fit
Industry Standards & Compliance
- Demonstrate strong knowledge of automotive standards and quality systems (ISO, IATF)
- Support compliance with reliability testing requirements, including thermal cycling and vibration
- Negotiate commercial and technical agreements to achieve mutually beneficial outcomes
Project Management & Global Collaboration
- Manage complex customer and technical projects across global regions
- Coordinate cross‑functional teams including R&D, Supply Chain, and Customer Service
- Operate effectively in a global, matrixed organization
Sales Process & Tools
- Consistently utilize Salesforce and pricing tools to manage pipeline, forecasting, and opportunities
- Develop and execute sales plans that optimize product mix, pricing, and service to drive profitability
Minimum Requirements
- Bachelor’s degree in technical, mechanical, electronics, chemistry, or marketing discipline
- Minimum of 10 years of business development or sales experience in automotive electronics or a closely related industry
- Proven track record of hunting new business and delivering sustained revenue growth
- Expertise in automotive electronics applications such as control units, IVI, ADAS, and related systems
- Strong working knowledge of automotive standards (ISO, IATF) and reliability testing requirements
- Excellent communication, presentation, and problem‑solving skills
- Ability to operate effectively in a global, matrixed environment
- Valid driver’s license and willingness to travel (travel percentage dependent on territory)
Preferred Requirements
- Advanced technical or business degree
- Hands‑on experience with adhesive technologies including conformal coatings, thermal management, potting, structural bonding, underfill, and encapsulation materials
Compensation
The base salary range for this position will vary depending on geographic location, including factors such as cost of living, market conditions, and local pay standards. Total compensation may also include variable incentives and a competitive benefits package, in accordance with H.B. Fuller’s compensation programs.
#LI-MM1
Pay is based on several factors including but not limited to education, work experience, certifications, and geographic location.
The salary for this role is $136,000 - $158,000. In addition to salary, this position is eligible to participate in the Sales Inventive Plan.In addition to your salary, H.B. Fuller offers employees a competitive total rewards package including comprehensive benefits, incentive and recognitions programs, health & wellness benefits, 401K contributions, paid time off and paid holidays. Eligibility may vary.
H.B. Fuller is an Equal Employment Opportunity employer and proud to have created a collaborative culture where employees around the world are seen, heard, and respected. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, or marital status or status as a protected veteran, or any other legally protected classification.
H.B. Fuller does not accept unsolicited resumes from recruiters, employment agencies, or staffing firms. To conduct business with H.B. Fuller, a written service agreement must be executed by Human Resources prior to submitting any information relating to a potential candidate. Without a signed service agreement, H.B. Fuller shall not be obligated for payment of any fee or compensation.
Other facts
About H.B. Fuller
H.B. Fuller is a leading global adhesives provider focusing on perfecting adhesives, sealants and other specialty chemical products to improve products and lives.
Your day probably begins and ends with us. Just about everywhere you look – including the windows through which you see and the magazines you read – you’ll find industrial adhesives and sealants produced by H.B. Fuller. Most likely, we made the glue holding together your cereal box, the seals that keep your refrigerator airtight, and the specialty adhesive in your baby’s disposable diaper. While our products are virtually invisible, they play a vital role in ensuring the quality and convenience of modern life. We take pride in working with our customers to add value.
At H.B. Fuller, we are committed to connecting what matters, bringing together people, products and processes that answer and solve some of the world's biggest adhesion challenges. Through our reliable, responsive technical service, we create lasting, rewarding connections with customers in the packaging, hygiene, electronic and assembly materials, automotive, paper converting, woodworking, construction, general assembly and consumer goods industries.
And, we are committed to building an environment where employees are engaged, challenged and given an opportunity to drive superior results. We firmly believe that our employees drive the success of the company. With long-term, profitable growth as the ultimate goal, we strive to cultivate an environment that offers stimulating and financially rewarding opportunities.
What you'll do
- The Business Development Manager is responsible for identifying and developing new business opportunities in the automotive electronics market. This includes executing global strategies, conducting market analysis, and managing customer relationships to achieve significant revenue growth.
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