Salesforce Tecnichal Architect – Marketing Cloud Intelligence & Personalization

<p><strong>WHAT WE DO</strong></p><p>Founded in 2007, Growth Acceleration Partners (GAP) is a consulting and technology services company. We consult, design, build and modernize revenue-generating software and data engineering solutions for clients. With modernization services and AI tools, we help businesses achieve a competitive advantage through technology. GAP’s remote, integrated engineering teams use end-to-end solutions to innovate and align with your business goals. We have 600+ English-speaking engineers based in Latin America and approximately 20 U.S.-based engineers. With some of the highest customer satisfaction scores in the industry, GAP’s focus is customer and employee success.</p><p>GAP is a woman-owned company headquartered in Austin Texas. We are a values-based company focused on growing our people by investing in education, onsite English classes and training in the latest technologies, including AI, data analytics and machine learning. Our goal is to provide solutions for our customers that help them achieve critical business outcomes, while enabling our GAPSters and our communities to attain long-term success.</p><p><span><strong>Summary</strong></span></p><p style="text-align:justify;"><span>We are looking for a Technical Architect specialized in Salesforce Marketing Cloud Intelligence and Marketing Cloud Personalization to design, implement, and evolve data-driven marketing and personalization solutions for Offprem’s customers.</span></p><p style="text-align:justify;"><span>In this role, you will lead technical solution design end-to-end, defining architectures, data flows, and integration patterns that enable scalable analytics and real-time personalization. You will oversee build quality and remain hands-on when needed—configuring, developing, validating, or testing components to ensure solutions are measurable, reliable, and aligned with client goals.</span></p><p style="text-align:justify;"><span>This position blends deep technical architecture ownership with client-facing collaboration, requiring the ability to explain complex technical concepts, communicate trade-offs, and guide both technical and business stakeholders. Salesforce Data360 plays a supporting role within the architecture, and experience leveraging unified customer data for analytics and personalization is a strong plus.</span></p><p style="text-align:justify;"><span><strong>Education</strong></span></p><ul><li><p style="text-align:justify;"><span>Bachelor’s Degree in Computer Science, Business, Information Systems, or equivalent experience.</span></p></li></ul><p><span><strong>Professional Experience</strong></span></p><ul><li><p style="text-align:justify;"><span>5+ years of experience in technical architecture, MarTech engineering, or advanced Salesforce implementations.</span></p></li><li><p style="text-align:justify;"><span>Proven experience working with Marketing Cloud Intelligence (Datorama) and/or Marketing Cloud Personalization (Interaction Studio).</span></p></li><li><p style="text-align:justify;"><span>Strong background in designing data-driven marketing analytics and personalization solutions.</span></p></li><li><p style="text-align:justify;"><span>Experience in client-facing roles, leading technical design and implementation decisions.</span></p></li></ul><p style="text-align:justify;"><span><strong>Soft Skills</strong></span></p><ul><li><p style="text-align:justify;"><span>Advanced English proficiency (written and verbal).</span></p></li><li><p style="text-align:justify;"><span>Strong analytical and problem-solving skills.</span></p></li><li><p style="text-align:justify;"><span>Ability to bridge technical architecture and business objectives.</span></p></li><li><p style="text-align:justify;"><span>Comfortable working with complex, data-intensive products.</span></p></li><li><p style="text-align:justify;"><span>Clear communicator, able to guide both technical and non-technical audiences.</span></p></li><li><p style="text-align:justify;"><span>Proactive, detail-oriented, and quality-focused.</span></p></li></ul><p style="text-align:justify;"><span><strong>Required Skills</strong></span></p><ul><li><p style="text-align:justify;"><span>Strong understanding of Salesforce platform architecture, including:</span></p></li><li><p style="text-align:justify;"><span>Data modeling and security</span></p></li><li><p style="text-align:justify;"><span>Automation using Salesforce Flow</span></p></li><li><p style="text-align:justify;"><span>Integration patterns and best practices</span></p></li><li><p style="text-align:justify;"><span>Experience designing Flow-driven solutions and determining when Apex or integrations are required</span></p></li><li><p style="text-align:justify;"><span>Experience architecting solutions across multiple Salesforce clouds (e.g., Sales, Service, Experience, Data Cloud)</span></p></li><li><p style="text-align:justify;"><span>Experience collaborating with both technical and non-technical stakeholders</span></p></li><li><p style="text-align:justify;"><span>Ability to manage multiple projects and priorities simultaneously</span></p></li><li><p style="text-align:justify;"><span>Excellent communication skills with the ability to explain technical concepts to business audiences</span></p></li><li><p style="text-align:justify;"><span>Comfort working across industries and adapting solutions to evolving business needs</span></p></li></ul><p style="text-align:justify;"><span><strong>Key Responsibilities</strong></span></p><p style="text-align:justify;"><span><strong>Architecture &amp; Technical Leadership</strong></span></p><ul><li><p style="text-align:justify;"><span>Translate business and marketing requirements into scalable technical architectures.</span></p></li><li><p style="text-align:justify;"><span>Design end-to-end data flows supporting analytics, reporting, and personalization use cases.</span></p></li><li><p style="text-align:justify;"><span>Lead technical design discussions and guide implementation teams.</span></p></li><li><p style="text-align:justify;"><span>Clearly communicate architectural trade-offs, constraints, and recommendations to stakeholders.</span></p></li><li><p style="text-align:justify;"><span>Review build work to ensure quality, scalability, and alignment with architectural standards.</span></p></li><li><p style="text-align:justify;"><span>Produce and maintain architecture diagrams, technical documentation, and data flow artifacts.</span></p></li></ul><p style="text-align:justify;"><span><strong>Marketing Cloud Intelligence (MCI)</strong></span></p><ul><li><p style="text-align:justify;"><span>Architect cross-channel marketing analytics solutions.</span></p></li><li><p style="text-align:justify;"><span>Design and manage data ingestion, normalization, and harmonization processes.</span></p></li><li><p style="text-align:justify;"><span>Build and maintain automated pipelines using APIs, connectors, and integrations.</span></p></li><li><p style="text-align:justify;"><span>Define KPI frameworks and design dashboards that support measurement and decision-making.</span></p></li><li><p style="text-align:justify;"><span>Ensure marketing data quality, consistency, and governance.</span></p></li><li><p style="text-align:justify;"><span>Nice to have: Python for data processing or analytics automation.</span></p></li></ul><p style="text-align:justify;"><span><strong>Marketing Cloud Personalization (MCP)</strong></span></p><ul><li><p style="text-align:justify;"><span>Design real-time personalization architectures.</span></p></li><li><p style="text-align:justify;"><span>Configure Site Map rules, decision logic, and interaction flows.</span></p></li><li><p style="text-align:justify;"><span>Implement behavioral tracking and event configuration.</span></p></li><li><p style="text-align:justify;"><span>Develop and maintain JavaScript logic for personalization and tracking.</span></p></li><li><p style="text-align:justify;"><span>Design audience segmentation and decisioning logic.</span></p></li><li><p style="text-align:justify;"><span>Support rule-based and AI-driven personalization use cases.</span></p></li></ul><p style="text-align:justify;"><span><strong>Core Technical Architect Competencies</strong></span></p><ul><li><p style="text-align:justify;"><span>End-to-end solution ownership from design through delivery.</span></p></li><li><p style="text-align:justify;"><span>Strong understanding of integration patterns and data flow design.</span></p></li><li><p style="text-align:justify;"><span>Ability to lead architecture documentation and technical standards.</span></p></li><li><p style="text-align:justify;"><span>Confident, client-facing technical leadership.</span></p></li></ul><p style="text-align:justify;"><span><strong>Preferred Qualifications</strong></span></p><ul><li><p style="text-align:justify;"><span>Experience with Salesforce Data360 or similar CDP platforms.</span></p></li><li><p style="text-align:justify;"><span>Data ingestion, modeling, and activation experience.</span></p></li><li><p style="text-align:justify;"><span>Understanding of identity resolution concepts.</span></p></li><li><p style="text-align:justify;"><span>Strong familiarity with the MarTech ecosystem.</span></p></li><li><p style="text-align:justify;"><span>2+ years of experience in data modeling.</span></p></li><li><p style="text-align:justify;"><span>CDP experience strongly preferred.</span></p></li><li><p style="text-align:justify;"><span>2–3 Salesforce certifications or equivalent experience, such as:</span></p></li></ul><p style="text-align:justify;"><span>-Marketing Cloud Personalization</span></p><p style="text-align:justify;"><span>-Marketing Cloud Intelligence</span></p><p style="text-align:justify;"><span>-Sales Cloud or Service Cloud Consultant</span></p><p style="text-align:justify;"><span>-Health Cloud or Financial Services Cloud Accredited Professional</span></p><p style="text-align:justify;"><span>-Salesforce Architect certifications</span><br></p><p><em>At Growth Acceleration Partners, we're an equal opportunity employer committed to building a diverse and inclusive team. We value everyone's unique background, and we provide equal opportunities regardless of race, color, creed, religion, sexual orientation, gender identity, age, national origin, disability, marital status, veteran status or any other personal right protected by law. We foster a culture of belonging and strive to provide a welcoming environment where everyone feels safe to contribute and grow.</em></p>