GT
Provider Marketing, Lifecycle Associate
full-time•United States•$67k - $90k
About this role
<div class="content-intro"><p><strong>About Us:</strong></p>
<p>Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $178mm of funding from Sequoia Capital, Transformation Capital, TCV, SignalFire, and others.</p>
<hr>
<p> </p></div><div><strong>The Opportunity</strong></div>
<div> </div>
<div>We’re seeking a Provider Marketing, Lifecycle Associate to craft and deliver exceptional communications that keep our provider network informed, engaged, and supported throughout their journey with Grow. You’ll manage cross-functional communications, ensure brand consistency, and maintain a smooth flow of information that strengthens provider satisfaction and retention.</div>
<div> </div>
<div>This role blends marketing, content, and operations. You’ll work with Marketing, Recruitment, Community, and Success teams to execute communications that build trust, drive engagement, and reinforce our brand mission.</div>
<div> </div>
<div><strong>What You'll Be Doing</strong></div>
<div> </div>
<div>
<div>Provider Communications & Content</div>
<ul>
<li>Write, edit, and test provider-facing communications for clarity, tone, and compliance.</li>
<li>Enable and deploy email communications and initiatives to providers for cross-functional teams, including Credentialing, Payor Partnerships, and Clinical.</li>
<li>Develop and manage a company-wide communications calendar to coordinate messaging and timing.</li>
<li>Identify and implement nurture opportunities that strengthen provider relationships and brand sentiment.</li>
<li>Support CRM (HubSpot) operations to enable lifecycle and retention initiatives.</li>
</ul>
<div>Engagement Operations</div>
<ul>
<li>Collaborate with Community and Success teams to improve provider experience through timely, thoughtful messaging.</li>
<li>Maintain feedback loops with internal stakeholders to refine communication effectiveness.</li>
<li>Track engagement metrics and provide insights for continuous improvement.</li>
</ul>
<div>Process and Quality Control</div>
<ul>
<li>Regularly A/B test communications across the lifecycle to gain insights and refine our communications.</li>
<li>QA all cross-functional provider emails to ensure accuracy, consistency, and brand alignment.</li>
<li>Continuously iterate and optimize our comms across provider touchpoints to nurture our audience with relevant and resonant content.</li>
</ul>
<p><strong>You'll Be a Great Fit If</strong></p>
<ul>
<li>You have 3+ years of experience in lifecycle marketing, communications, and/or marketing operations (healthcare or SaaS a plus).</li>
<li>You are proficient with HubSpot and email marketing suites (highly preferred).</li>
<li>You are an exceptional writer with strong editing and QA skills with a focus on clarity and brand voice.</li>
<li>You have strong project management and organizational skills.</li>
<li>You are an analytical thinker comfortable interpreting engagement metrics and feedback.</li>
<li>You have experience creating visuals or templates in Canva, Figma, or similar tools.</li>
</ul>
<p><strong data-stringify-type="bold">Employment Type:</strong> Full Time, Exempt<br><strong data-stringify-type="bold">Base Compensation:</strong><br><strong>Hybrid Commitment</strong>- $81,000- $90,000 Annually<br><strong>Fully Remote Commitment</strong>- $67,000-$75,000 Annually</p>
<p>This role can be <strong data-stringify-type="bold">hybrid</strong> (onsite from our NYC, San Francisco, or Seattle hub location <strong data-stringify-type="bold">three days per week: Tuesday, Wednesday, Thursday</strong>) or <strong data-stringify-type="bold">fully remote.</strong> Both arrangements include travel <strong data-stringify-type="bold">2–3 times per year</strong> (e.g., company and department offsites).</p>
<p><br><em data-stringify-type="italic">The base compensation for this role will vary depending on several factors, including relevant experience, qualifications, and the candidate’s working location.</em></p>
<p>Note: Please upload your resume in PDF format </p>
</div>
<div> </div><div class="content-conclusion"><p><strong>Full Time Employee Benefits:</strong></p>
<ul>
<li><strong>Comprehensive Health Coverage:</strong> Medical, dental, and vision insurance, plus life and disability coverage.</li>
<li><strong>Parental Leave & Family Support: </strong>Up to 18 weeks paid leave and a new child stipend.</li>
<li><strong>Financial Wellness:</strong> 401(k) program and equity opportunities.</li>
<li><strong>Meals & Home Office Support: </strong>Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.</li>
<li><strong>Time Off to Recharge:</strong> Flexible PTO, 12 paid holidays, and a full winter break week.</li>
<li><strong>Wellness & Development: </strong>Annual stipends to put towards personal & professional growth.</li>
<li><strong>Mental & Physical Health Support:</strong> No-cost access to therapy through the Grow platform, weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).</li>
<li><strong>Extra Perks: </strong>Pet insurance discounts, commuter benefits, and global travel assistance.</li>
</ul>
<hr>
<p><em>Research shows that some groups hesitate to apply unless they meet every qualification. If you’re excited about this role but don’t check every box, we encourage you to apply. At Grow, we value diverse experiences, transferable skills, and the unique strengths each person brings.</em></p>
<hr>
<p><em>Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. </em></p>
<hr>
<p><span style="font-size: 8pt;"><strong><em data-stringify-type="italic">Use of AI Tools:</em></strong><strong data-stringify-type="bold"><em data-stringify-type="italic"> </em></strong><em data-stringify-type="italic">By submitting your application, you acknowledge and consent to the use of automated tools as part of our recruitment process. Specifically, we use a third-party AI tool,</em><em data-stringify-type="italic"><a class="c-link" href="https://www.gem.com/" target="_blank" data-stringify-link="https://www.gem.com" data-sk="tooltip_parent"> Gem</a></em><em data-stringify-type="italic">, to assist in the </em><strong><em data-stringify-type="italic">initial screening of resumes</em></strong><em data-stringify-type="italic">. This tool analyzes resumes based on role-specific criteria provided by our recruiters to identify potentially strong matches for the role. </em><strong data-stringify-type="bold"><em data-stringify-type="italic">I</em></strong><strong><em data-stringify-type="italic">mportantly, no hiring decisions are made by the AI tool</em></strong><strong data-stringify-type="bold"><em data-stringify-type="italic">.</em></strong><em data-stringify-type="italic"> All decisions about which candidates move forward are made by our human recruiting team after independent review.</em><em data-stringify-type="italic">More information about Gem’s approach to compliance with </em><em data-stringify-type="italic"><a class="c-link" href="https://support.gem.com/hc/en-us/articles/14870255473687-Gem-AI-Legal-Privacy-Compliance-FAQs#:~:text=How%20does%20Gem%20comply,non%2Ddiscriminatory%20hiring%20practices." target="_blank" data-stringify-link="https://support.gem.com/hc/en-us/articles/14870255473687-Gem-AI-Legal-Privacy-Compliance-FAQs#:~:text=How%20does%20Gem%20comply,non%2Ddiscriminatory%20hiring%20practices." data-sk="tooltip_parent">California FEHA regulations on automated decision systems</a></em><em data-stringify-type="italic"> and </em><em data-stringify-type="italic"><a class="c-link" href="https://support.gem.com/hc/en-us/articles/14870255473687-Gem-AI-Legal-Privacy-Compliance-FAQs#:~:text=How%20does%20Gem%20address%20NY,proper%20security%20and%20procedural%20standards." target="_blank" data-stringify-link="https://support.gem.com/hc/en-us/articles/14870255473687-Gem-AI-Legal-Privacy-Compliance-FAQs#:~:text=How%20does%20Gem%20address%20NY,proper%20security%20and%20procedural%20standards." data-sk="tooltip_parent">New York Local Law 144</a></em><em data-stringify-type="italic"> can be found on the Gem compliance website.</em><em data-stringify-type="italic">We are committed to transparency and fairness in our hiring practices. If you have questions about how our AI tools work, or would like more information about how your application will be processed, please contact us at [email protected]</em><em data-stringify-type="italic"><a href="mailto:[email protected]">.</a></em><em data-stringify-type="italic"> If you require an accommodation due to a disability, or have concerns about the use of AI in the hiring process, please also contact us. We are happy to provide assistance or offer an alternative method of participating in the recruitment process.</em></span></p></div>
What you'll do
- The Provider Marketing, Lifecycle Associate will craft and deliver communications to keep the provider network informed and engaged. This role involves managing cross-functional communications and ensuring brand consistency to enhance provider satisfaction and retention.
About Grow Therapy
Grow Therapy is an online therapy platform that makes mental health care easy to start, covered by insurance, and flexible enough to grow with your life.
We’re building a better kind of therapy—accessible, affordable, and made to fit real life. We sit at the intersection of people, providers, and partners, because that’s where change happens.
We believe change starts by empowering therapists. Grow’s smart platform helps independent providers build thriving practices by handling credentialing, billing, and client referrals—so they can focus on care. With business tools, a supportive clinical community, and growth resources like CE events and speaking opportunities, Grow helps providers practice with more freedom and more support.
Grow helps people find licensed therapists who reflect their lived experience, whether that means shared racial or cultural background, language, identity, or life stage. It’s easy to search by specialty, availability, and insurance. Many clients pay ~$21 per session with insurance; some pay $0.
With over 1 million clients served and thousands of providers, we’ve built trust the old-fashioned way: one session at a time.
Here’s how Grow makes therapy easier:
• Covered by insurance: 100+ plans, including Medicare and Medicaid
• Fast to start: Book online, begin in as little as 2 days
• Flexible scheduling: Virtual or in-person, evenings, weekends
• Built for you: Search by identity, specialty, language & more
• Affordable: Clear cost estimates & no subscriptions
We’re rethinking not just how people access care, but how care feels, because life doesn’t pause between sessions, and with Grow, care doesn’t either.
We’re proud to grow with mission-aligned partners like Sequoia, SignalFire, Village Global, Airbnb, Nurx, PatientPing, and Blackstone—who share our belief that everyone deserves access to quality mental health care.
Learn more at growtherapy.com
Ready to join Grow Therapy?
Take the next step in your career journey
Frequently Asked Questions
What does Grow Therapy pay for a Provider Marketing, Lifecycle Associate?
Grow Therapy offers a competitive compensation package for the Provider Marketing, Lifecycle Associate role. The salary range is USD 67k - 90k per year. Apply through Clera to learn more about the full compensation details.
What does a Provider Marketing, Lifecycle Associate do at Grow Therapy?
As a Provider Marketing, Lifecycle Associate at Grow Therapy, you will: the Provider Marketing, Lifecycle Associate will craft and deliver communications to keep the provider network informed and engaged. This role involves managing cross-functional communications and ensuring brand consistency to enhance provider satisfaction and retention..
Is the Provider Marketing, Lifecycle Associate position at Grow Therapy remote?
The Provider Marketing, Lifecycle Associate position at Grow Therapy is based in United States, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Provider Marketing, Lifecycle Associate position at Grow Therapy?
You can apply for the Provider Marketing, Lifecycle Associate position at Grow Therapy directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.