UX Designer (m/f/d) – E-Commerce

We’re looking for a hands-on UX Designer with strong e-commerce experience and a sharp eye for brand identity.

You’ll be responsible not only for improving user journeys and conversion, but also for enforcing and elevating our brand across digital touchpoints. You’ll work with a Figma design system, run UX tests and A/B experiments, and ensure our UX patterns, flows and visuals are consistent with the brand’s look, feel and tone.

This role is a mix of UX/UI design, design system stewardship, brand guardianship, experimentation and to help bridge the gap between brand design, UX and code.

What you can expect

Figma & Design Systems

• Maintain and evolve our Figma design system (components, variants, styles, tokens) whilst adhering to brand guidelines and accessibility standards.

• Ensure design system hygiene: consistent naming, documentation, version control, and deprecation of legacy components.

   

• Translate design system updates into clear guidance for developers

• Regularly review live implementations and raise brand/UX deviations, proposing concrete fixes.

UX Design & Prototyping

• Design high-fidelity flows and screens for e-commerce journeys (homepage, navigation, PLP, PDP, cart, checkout, account, etc.).

• Create interactive prototypes for user testing and stakeholder reviews.

• Apply UX best practices around usability, accessibility, mobile-first design, and conversion whilst maintaining brand identity.

UX Research & Testing

• Plan and run UX tests (unmoderated, moderated, remote) using tools like Userlytics, Lyssna, UserTesting, etc.

• Write test scripts and tasks that evaluate both usability and brand perception.

• Analyse qualitative and quantitative feedback to surface insights and prioritised UX issues.

• Prepare clear summaries with before/after examples and recommended improvements.

   

Experimentation & A/B Testing

• Collaborate with teams to define hypotheses for UX and conversion improvements.

• Translate hypotheses into testable design variants (e.g. navigation concepts, PLP layouts, PDP structures, content changes).

• Produce specs for A/B tests (what changes, expected impact, success metrics).

• Review A/B test results and iterate designs based on learnings.

E-commerce Focus

• Design with conversion, LTV and user trust in mind: clarity of value prop, reassurance, delivery/returns, reviews, and comparison help.

• Optimise key e-commerce UX patterns:

  • Navigation & IA (mega menus, category structures, filters).

  • Search UX (autocomplete, zero-results handling, relevancy cues).

  • PLP & discovery (faceting, cards, quick-add, badges).

  • PDPs (structure, content hierarchy, media, variants, specs, reassurance).

What you need to succeed with us

• 3-5 years’ experience as a UX/UI or Product Designer, ideally with e-commerce and brand-driven work in your portfolio

• Expert in Figma, including:

  • Components, variants, auto-layout

  • Styles and design tokens

  • Shared libraries and design systems

• Proven experience working with or translating brand guidelines into digital products

• Track record of running UX tests end-to-end and turning findings into actionable design changes

• Experience designing with data and experiments (A/B tests, funnels, KPIs)

• Strong understanding of UX best practices (usability heuristics, accessibility, mobile patterns) and e-commerce patterns (navigation, search, PLP, PDP, cart, checkout)

• Confident communicating design rationale to non-design stakeholders (marketing, product, tech)

• Excellent communication in English; able to write clear documentation and present work logically

Nice to Have

• Experience with analytics and UX tools (GA360, Contentsquare, etc.)

• Familiarity with design tokens mapped to modern front-ends (e.g. Tailwind / component libraries)

• Multi-market / multi-language e-commerce experience

• Experience with A/B testing platforms (A/B Tasty, VWO, etc.)

• German and/or French language skills

If you’re a UX designer who cares as much about brand expression as conversion and usability, and you enjoy keeping a Figma design system clean, coherent and on-brand, we’d love to work with you.

What we offer

• Flexible working hours and models as well as mobile office options for a good worklife balance 

• Personal development through development programs, training or e-learning as well as professional mobility within the international Groupe SEB 

• Generous employee discounts in the WMF online store and corporate benefits 

• Excellent company restaurant with employee subsidy and a wide and varied range of food, kiosk and food to go for your physical well-being 

• Attractive salary package with Christmas and vacation bonuses and company pension scheme 

• Health offers such as job bike leasing or advice for your health 

• Which goes without saying for us: 30 days annual leave, a variety of employee events, free parking and coffee & tea specialties