Senior Manager, Paid Media
OTHER•Seattle
About this role
Greater Good Charities is a 501(c)(3) global nonprofit organization that works to help people, pets, and the planet by mobilizing in response to need and amplifying the good. To date, we have provided over $1B in aid, expertise, and funding in 121 countries in support of this mission.
Position Overview:
The Senior Manager, Paid Media joining our team is an enthusiastic, well-organized individual that will help achieve the advertising and fundraising goals of the organization. This candidate is creatively driven, with knowledge of implementing digital ads and analytics. They will report into the Director, Paid Media and work with members across the Growth team.
Key Responsibilities:
- Create, manage, bid, and optimize Meta and TikTok ads.
- Work with Director, Paid Media and agencies to plan and review programmatic ads.
- Work with Director, Paid Media and agencies to plan and review SEM ads.
- Monitor ads performance and make recommendations on audiences, copy and marketing angles, and images.
- Help create and implement A/B tests.
- Work with Director of Marketing Operations to build Hubspot reports/dashboards and validate data to ensure we’re meeting ad KPIs and revenue goals.
- Help expand our ads program to other channels to diversify revenue streams, such as CTV, podcast/radio, Reddit ads, etc.
- Review and approve copy and ads as needed.
- Other duties as assigned.
Minimum Education/Experience:
- 3 to 5 years of relevant experience.
- Bachelor’s degree or relevant experience.
- Experience buying media and optimizing bids/budgets.
- Proficiency with Meta and TikTok Ads Manager.
- Proficiency with Google Ads Manager.
- Strong copywriting skills with an understanding of donor behavior and motivations
- Proficiency in Microsoft Office (specifically Word, Excel and PowerPoint).
- Proficiency in reporting platforms, including Google Analytics. Meta Ads, and Google Ads reporting tools.
- Experience with programmatic trading desks a plus.
- Experience with Asana a plus.
- Experience with Hubspot a plus.
- Previous experience working in the nonprofit sector preferred.
- Commitment to the mission of Greater Good Charities.
Working Environment: This position is fully remote. The employee is expected to work 40 hours per week from 9 am to 5 pm in their time zone Monday to Friday.
Benefits include 13 paid national holidays, sick leave, paid vacation, parental leave, 401K, medical, dental, and vision benefits.
What you'll do
- The Senior Manager, Paid Media will create, manage, bid, and optimize ads on platforms like Meta and TikTok, while also collaborating with the Director, Paid Media and agencies on programmatic and SEM ads. They will monitor ad performance, implement A/B tests, and help expand the ads program to diversify revenue streams.
About Greater Good Charities
Greater Good Charities is an independent 501(c)(3) charitable organization devoted to improving the health and well-being of people, pets, and the planet. In addition to creating and operating a suite of Signature Programs, Greater Good Charities has invested over $650 million in impact, including cash grants, in-kind supplies, and programmatic support to charity partners, encompassing thousands of projects that support our mission.
Ready to join Greater Good Charities?
Take the next step in your career journey
Frequently Asked Questions
What does a Senior Manager, Paid Media do at Greater Good Charities?
As a Senior Manager, Paid Media at Greater Good Charities, you will: the Senior Manager, Paid Media will create, manage, bid, and optimize ads on platforms like Meta and TikTok, while also collaborating with the Director, Paid Media and agencies on programmatic and SEM ads. They will monitor ad performance, implement A/B tests, and help expand the ads program to diversify revenue streams..
Is the Senior Manager, Paid Media position at Greater Good Charities remote?
The Senior Manager, Paid Media position at Greater Good Charities is based in Seattle, Washington, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Senior Manager, Paid Media position at Greater Good Charities?
You can apply for the Senior Manager, Paid Media position at Greater Good Charitiesdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.