Job Summary:  The Digital Data Analyst will be responsible for analytics that support marketing, website analytics, digital guest experiences (including AI agents), testing and optimization efforts, in addition to developing cutting edge visualizations. The individual in this role can either be based out of Great Wolf's Headquarters located in either Chicago, IL or Madison, WI. The office operates on a hybrid-remote schedule (M/F remote work and T/W/TH in office).

The Digital Data Analyst will team with both marketing and commercial operations across the business to analyze information and identify key insights that will drive growth. You will identify the data and infrastructure required to generate cohesive analysis to better understand our customers and product impact. You will generate actionable insights and recommendations that inform decision-making across the full business funnel, through both ad hoc analysis and sustained insight production.

Responsibilities: 

• Collaborate with both internal stakeholders and external vendors involved in project definition, design, and planning 
• Develop hypotheses, gather data, brainstorm strategic options, and create recommendations around strategic initiatives 
• Own and rationalize marketing, web data and information across the organization 
• Operate as a visualization lead and subject matter expert across the organization 
• Collect, analyze and synthesize complete information from disparate sources into a clear and compelling story in visualizations 
• Build key success metrics to evaluate the impact of various projects, improvements and services that we provide 
• Develop tactical, actionable analysis of our online business to influence strategic planning 
• Business analysis skills—can identify actual business impact, distinguish facts from anecdotes, and collaborate effectively with engineers and data scientists. 
• Will support other related work, as outlined by business priorities and leadership.

Required Qualifications: 

• Bachelor's Degree (Concentration in a quantitative field preferred, including Business, Engineering, Math, Statistics, Economics, Operations Research) 
• 2+ years of experience in digital, operational, or business analytics 
• Experience with a range of Advanced Analytics and statistical techniques 
• SQL experience, Snowflake preferred 
• A/B testing and multivariate testing 
• Proficiency in Tableau data visualization and programming 
• Experience with Google platform, GCP, GTM, Big Query, Google Analytics 
• Ability to be based out of Great Wolf’s Corporate Office, currently working on a hybrid in-office/remote schedule.

Preferred Qualifications: 

• Master's Degree 
• Ability to effectively build relationships across the business at all levels 
• Creative thinker who is intellectually curious and passionate about learning 
• Self-starter, entrepreneurial, high-energy who can take initiative in a fast-moving environment 
• Proficiency in various programming languages, including SQL, R, and Python 
• Basic understanding of and experience with machine learning technologies 
• Provide strong technical understanding of current and emerging internet technologies (GenAI) and the operations of a commercial website 
• Function as a highly effective leader in a matrix environment given the role of serving various business partners on the enterprise and business unit teams 
• Identify and model data to support personalization across digital channels; collaborate with product management, development, marketing, and data science teams to implement and enhance personalization efforts. 
• Communicate insights to key internal stakeholders and executive leadership team 

Estimated Salary Range:

$90,000 - $120,000 annual base salary

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of Great Wolf’s total compensation package. Other rewards may include annual bonuses, a Paid Time Off policy, and other perks.

This contractor and subcontractor shall abide by the requirements of 41 CFR 60-1.4(a), 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity, national origin, and for inquiring about, discussing or disclosing compensation. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.