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Sr. Social Media Strategist
full-time•Fort Lauderdale
About this role
How You Will Make an Impact
- Grow social channels following and engagement for each brand.
- Collaborate closely with brand management, graphics, producers, and influencer managers to craft compelling organic social content for social platforms such as X, Instagram, Facebook, and TikTok, aligning with the overarching brand strategy.
- Manage celebs/key influencers and their teams to post efficiently.
- Captures and creates social media content and performs basic social editing.
- Craft compelling copy that aligns with the brand persona and encourages engagement.
- Create and manage social content calendars to support the department’s overarching Marketing and assigned Brand’s Calendar.
- Ensure that content aligns with the brand's tone, voice, and visual guidelines across all platforms.
- Use social listening tools to insert the brand into relevant trending conversations in the industry
What We Offer
- Amazing opportunities for career progression
- Dynamic, fun, entrepreneurial and diverse culture
- Medical (PPO or HSA) & Prescription Drug, Dental (DHMO or DPPO), Vision and Telemedicine
- Health and wellness are a top priority – committed to self-care
- 401(k) (100% match (dollar-for-dollar) up to 6% of salary deferrals)
- 2 Company-Wide Breaks, Summer & Winter
- Generous Paid Time Off and Paid Holidays
- Sick Time
- Employer Paid Life Insurance
- Health Savings Account (company contributes $40 bi-weekly)
- Voluntary Life and Dependent Insurance, Short-Term Disability, Long-Term Disability, Accident, and Critical Illness
- Employee Assistance Program
- Business casual atmosphere – jeans and sneakers are okay by us
What You Bring to the Table
- Bachelor’s degree in communications, marketing, digital communications, or related field required.
- 5+ years of experience in managing social media platforms and content for Instagram, Facebook, X, TikTok, etc.
- Managed all content strategies for both paid and organic, including Meta and IG to launch consumer product goods brands
- Managed a YouTube Channel and grew it substantially for CPG company/brands.
- Experience with AI apps to create content is a plus.
- Have a strong understanding of brand voice and tone, specifically with the X platform.
- Demonstrated success in digital or social media strategy, translating brand marketing messages into engaging content.
- Experience collaborating closely with Brand Management and Digital teams to optimize content for brand awareness and engagement.
EOE, DFWP
#LI-Hybrid
What you'll do
- The Sr. Social Media Strategist will grow social channel followings and engagement while collaborating with various teams to create compelling content. They will also manage influencer relationships and ensure content aligns with brand guidelines.
About Great HealthWorks, Inc.
As one of the largest vertically integrated direct-to-consumer powerhouses in the United States, Great HealthWorks (GHW) is dedicated to delivering quality health and wellness products. The company’s cornerstone product, OmegaXL, has been marketed to millions of consumers worldwide as a patented all natural product providing relief from pain due to inflammation. With over 30 years of clinical studies supporting the benefits of OmegaXL, the Company’s marketing campaigns have consistently ranked in the Top-5 of IMS rated shows because Omega XL works. With corporate headquarters and distribution center in Fort Lauderdale, Florida, GHW’s “All Under One Roof” approach has fast become the preferred choice to launch new products in the Direct Response channel.
Our promise is in our name because Great Health Works!
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Frequently Asked Questions
What does a Sr. Social Media Strategist do at Great HealthWorks, Inc.?
As a Sr. Social Media Strategist at Great HealthWorks, Inc., you will: the Sr. Social Media Strategist will grow social channel followings and engagement while collaborating with various teams to create compelling content. They will also manage influencer relationships and ensure content aligns with brand guidelines..
Is the Sr. Social Media Strategist position at Great HealthWorks, Inc. remote?
The Sr. Social Media Strategist position at Great HealthWorks, Inc. is based in Fort Lauderdale, Florida, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Sr. Social Media Strategist position at Great HealthWorks, Inc.?
You can apply for the Sr. Social Media Strategist position at Great HealthWorks, Inc.directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.