GH
Associate Brand Manager
full-time•Fort Lauderdale
About this role
The Associate Brand Manager is responsible for coordinating objectives with the marketing, creative, production, and media departments. The Associate Brand Manager will manage all tasks such as brainstorming ideas for marketing campaigns, creating brand messages to improve brand awareness, researching, and analyzing data, and developing presentations. Areas of research include marketing trends, competition, new products, and pricing. The Associate Brand Manager is tasked with executing plans that will increase customer satisfaction and brand loyalty, this pivotal role engages in all stages of content workflow.
Key Responsibilities
- The Associate Brand Manager study's and analyze market research in order to identify opportunities. Monitor market trends, and research consumer markets, and competitors’ activities. Identify new projects and research needs that support the brand strategy.
- Complete research into industry trends and aid in the creation of marketing and advertising campaigns. Ensure that all content and collateral follow brand standards. Provide assistance in creating launch and training materials for new products.
- Support the Bilingual Digital Brands Manager to reach financial objectives and goals. Assist with financial analysis for multiple brands and portfolio evaluations.
- Coordinate and support activations of marketing programs with agencies, partners, and events
- Analyze brand positioning and consumer insights to support creative development, editorial direction, and campaign optimization.
- Support the Bilingual Digital Brands Manager in executing brand plans, campaigns, and go-to-market strategies
- The Associate Brand Manager help maintain brand positioning, messaging, and visual identity across all touchpoints
- Assist in managing brand calendars, timelines, and deliverables
What We Offer
- Amazing opportunities for career progression
- Dynamic, fun, entrepreneurial and diverse culture
- Medical (PPO or HSA) & Prescription Drug, Dental (DHMO or DPPO), Vision and Telemedicine
- Health and wellness are a top priority – committed to self-care
- 401(k) (100% match (dollar-for-dollar) up to 6% of salary deferrals)
- 2 Company-Wide Breaks, Summer & Winter
- Generous Paid Time Off and Paid Holidays
- Sick Time
- Employer Paid Life Insurance
- Health Savings Account (company contributes $40 bi-weekly)
- Voluntary Life and Dependent Insurance, Short-Term Disability, Long-Term Disability, Accident, and Critical Illness
- Employee Assistance Program
- Business casual atmosphere – jeans and sneakers are okay by us
What You Bring to the Table
- Bachelor’s Degree in business, communications, English, marketing, media communications, or related field.
- 3+ years of experience in a similar position.
- Understanding of the full marketing mix, including experience with planning, management, execution, and measurement of all forms of digital media: search, social, display, video, mobile, and email.
- Bilingual in English/Spanish preferred
- Experience using the following technologies: Google Analytics, Google AdWords, Google Search Marketing Services, Microsoft Ads, SEM Rush, Motion, is a plus.
- Background in D2C CPG products and/or healthcare and the supplement industry a plus.
- Meta, Google, or a digital marketing certification a plus.
- Advanced Google Analytics certification a plus.
EOE, DFWP
#LI-Hybrid
What you'll do
- The Associate Brand Manager is responsible for coordinating objectives with various departments and executing plans to increase customer satisfaction and brand loyalty. This role involves analyzing market research, supporting marketing campaigns, and maintaining brand standards.
About Great HealthWorks, Inc.
As one of the largest vertically integrated direct-to-consumer powerhouses in the United States, Great HealthWorks (GHW) is dedicated to delivering quality health and wellness products. The company’s cornerstone product, OmegaXL, has been marketed to millions of consumers worldwide as a patented all natural product providing relief from pain due to inflammation. With over 30 years of clinical studies supporting the benefits of OmegaXL, the Company’s marketing campaigns have consistently ranked in the Top-5 of IMS rated shows because Omega XL works. With corporate headquarters and distribution center in Fort Lauderdale, Florida, GHW’s “All Under One Roof” approach has fast become the preferred choice to launch new products in the Direct Response channel.
Our promise is in our name because Great Health Works!
Ready to join Great HealthWorks, Inc.?
Take the next step in your career journey
Frequently Asked Questions
What does a Associate Brand Manager do at Great HealthWorks, Inc.?
As a Associate Brand Manager at Great HealthWorks, Inc., you will: the Associate Brand Manager is responsible for coordinating objectives with various departments and executing plans to increase customer satisfaction and brand loyalty. This role involves analyzing market research, supporting marketing campaigns, and maintaining brand standards..
Is the Associate Brand Manager position at Great HealthWorks, Inc. remote?
The Associate Brand Manager position at Great HealthWorks, Inc. is based in Fort Lauderdale, Florida, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Associate Brand Manager position at Great HealthWorks, Inc.?
You can apply for the Associate Brand Manager position at Great HealthWorks, Inc.directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.