Product Marketing Lead
full-time•New York
About this role
About the role
Software development is changing fast. The way code gets written, reviewed, and shipped is being rewritten in real time.
Graphite has recently joined Cursor to define the future of collaborative software development, and we’re looking for a world-class product marketer to lead how that story comes to market.
You’ll lead product marketing at Graphite from the ground up—owning our positioning, narrative, and product launch strategy end to end. You’ll partner with product and design to define how features are positioned, packaged, and launched.
What you’ll do
Evolve our product positioning and narrative as we enter our pivotal next phase of growth.
Drive product launches end-to-end, from storytelling and messaging to execution across key marketing channels.
Build the foundations of the product marketing function, launching playbooks, crafting messaging, and owning overall channel strategy.
Partner closely with product, design, and revenue teams to shape GTM plans for new features and releases.
Drive messaging and positioning across core marketing surfaces—social, email, launch pages, and campaigns—and ensure it’s clear, consistent, and high quality.
Who you are
5+ years of experience at a fast-moving startup, where you owned or helped build product marketing, ideally in a 0→1 environment.
Exceptional communicator with strong narrative instincts, clear point of view, and sharp brand taste.
Experience marketing developer tools or highly technical products, with a proven track record in developer-focused marketing and education.
High bar for craft and detail, paired with the ability to zoom out on strategy and dive deep on execution when needed.
Strong product intuition, with the ability to take ideas from concept to shipped work quickly and independently.
About Graphite
Graphite is defining the future of code review and how high quality software is built.
We believe great craft emerges through collaboration. That principle drives everything we build, and the way we work.
If you’re excited about this next era of software development, there’s no better moment to do the most impactful work of your career.
What you'll do
- You will lead product marketing at Graphite, owning the positioning, narrative, and product launch strategy. This includes driving product launches from storytelling to execution across key marketing channels.
About Graphite
Graphite is a Vertical AI Growth Agency that helps companies like Webflow, Notion, MasterClass, and Captions drive sustainable revenue growth via SEO, content and AEO (Answer Engine Optimization).
Ready to join Graphite?
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Frequently Asked Questions
What does a Product Marketing Lead do at Graphite?
As a Product Marketing Lead at Graphite, you will: you will lead product marketing at Graphite, owning the positioning, narrative, and product launch strategy. This includes driving product launches from storytelling to execution across key marketing channels..
Is the Product Marketing Lead position at Graphite remote?
The Product Marketing Lead position at Graphite is based in New York, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Product Marketing Lead position at Graphite?
You can apply for the Product Marketing Lead position at Graphitedirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.