Manager, Category Management

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

• The Category Management team drives end-to-end category performance—from strategy and assortment to pricing, promotions, and partner success.
• We work closely with Marketing, Operations, Finance, Product, and Regional teams to deliver great selection, sharp pricing strategy and best-in-class user experiences.
• You will collaborate with Key Account Managers and Partner Operations to acquire and onboard strategic brands/merchants and to run joint business plans that grow the category sustainably.

Get to Know the Role

• Reporting to the Head of GrabMart, you will own the strategy, P&L, and day-to-day execution for your category.
• You'll identify growth opportunities, acquire and onboard priority brands/merchants, shape assortment, negotiate commercial terms, plan campaigns, and use data to drive performance across GMV, revenue, margins, selection, and customer experience.

The Critical Tasks You Will Perform

• Own category strategy and category P&L
  • Define and execute short- and long-term growth plans; deliver GMV, revenue, margin, take rate, and contribution profit targets.
  • Monitor market trends, competitor strategies, and consumer insights to refine category positioning and maintain competitiveness.
  • Identify and prioritize strategic brands/merchants; lead outreach, pitching, and negotiations.
  • Define pricing and promotion frameworks in coordination with Strategy & Growth to drive both top-line and profitability.
  • Set clear KPIs for category performance (GMV, contribution margin, fill rates, supplier participation) and take corrective actions when needed.
• Partner with KAMs/AMs to onboard and set up catalogs/menu/inventory with strong fundamentals.
  • Lead commercial negotiations and JBPs
  • Negotiate commissions, trade terms, and marketing investments to maximize category profitability.
  • Develop and track Joint Business Plans (assortment, pricing, visibility, promos, service levels).
• Drive pricing, promotions, and merchandising
  • Build a balanced assortment strategy that ensures availability of staples, introduces innovation (new brands/products), and differentiates our platform with exclusives.
  • Plan and execute promo calendars with Marketing/CRM; run A/B tests and measure ROI.
  • Apply data-driven assortment planning: analyze customer behavior, sales velocity, and basket composition to decide which SKUs to expand, reduce, or rotate.
  • Optimize in-app merchandising: search, homepage, collections, and placements for conversion.
  • Partner with the Loyalty/Ads specialist to create category-led campaigns (e.g., repeat purchase programs, category sponsorships).
• Forecast and optimize operations
  • Build demand forecasts; Partner with merchants on inventory availability and order fill rates
  • Analyze performance and unlock insights
• Stakeholder and partner management
  • Build relationships with brand/merchant decision-makers; conduct QBRs and performance reviews.
  • Work cross-functionally with Marketing, Ops, Finance, Legal/Compliance, Product, and Regional teams.
• Process excellence and experimentation
  • Pilot, learn, and scale initiatives that boost selection, availability, and growth.
• People leadership
  • Lead and coach associates/analysts; contribute to a high-performance culture.

What Essential Skills You Will Need

• A Bachelor's Degree in Business, Management, or Marketing is required; MBA.
• 8 years' experience in FMCG, E-Commerce or Retail, with a proven record in driving sales, revenue, or strategic partnerships.
• Strong eCommerce background, with understanding of key levers such as assortment planning, pricing & promotions, supplier funding, and retail media monetization.
• Strong negotiation skills and proven track record in managing suppliers.
• Strong analytical mindset, with experience applying AI-driven insights and tools to category strategy and operations.
• You have a good track record in leading teams, with experience in formal supervision and performance management.

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.