Assistant Manager, Category Demand Planning

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

Commercial Strategy & Operations team works with stakeholders across all departments to drive strategic plans for business growth, across Deliveries, E-commerce (GrabMart and Jaya Grocer) and Grab Financial. We turn insights into outcomes by identifying growth opportunities, designing practical strategies for demand generation, and leading end‑to‑end execution that scales.

Get to Know the Role

This role requires you to develop an understanding of our E-commerce business and partner with Grabbers across Category Management, Marketing, Logistics, and Finance to drive campaign planning, lead forecasting models, and track commercial performance. The goal is to ensure we continue to build a sustainable, scalable, and profitable E-commerce operations.

You will report to the Demand Planning Lead and will be working onsite in Petaling Jaya.

The Critical Tasks You Will Perform

1) Demand Planning & Commercial Growth: Own the demand signal and drive category growth in partnership with category managers and marketing. This includes:

• Campaign Planning: Use data driven insights on category performance, user behaviour and market landscape to plan campaigns and promotional uplifts, while ensuring stock availability through demand forecasting
• Assortment Review: analyze sales velocity, customer behavior, and basket composition to advise category managers on which SKUs to expand, reduce, or rotate. Also propose clearance strategies to maximize category profitability.
• Forecasting demand: Suggest the inventory required to fulfil anticipated demand and balance between Fill Rate (Customer Experience) and Shrinkage (Waste). This includes replenishment logic, including safety stock levels and cold start forecasts for new assortments

3) Performance Analysis and Budget management : Own commercial tracking of the business against the budget. Lead root cause analysis for performance variances, including campaign effectiveness to grow demand, forecasting logic accuracy for stock availability, category margin performance and accordingly make recommendations to leadership for improvements.

What Essential Skills You Will Need

• Minimum 4 years of experience in category management, merchandising, or procurement ( in eCommerce, retail, or FMCG).
• Strong eCommerce background, with understanding of key levers such as assortment planning, pricing & promotions, supplier funding, and retail media monetization.
• Data driven decision making with an ability to extract actionable performance insights from complex datasets to inform program design and lead iterative optimization.
• Demonstrated expertise in influencing P&L outcomes through strategic and data-driven recommendations
• We will prefer any experience using SQL and applying AI-driven insights and tools to category strategy and operations.

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.