Growth Marketing Manager, YouTube Platforms
full-time•New York•$137k - $201k
About this role
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing, growth, or related functions including 2 years performing modeling in SQL and using quantitative and qualitative insights to inform growth strategy, roadmap, prioritization etc.
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience with media campaign execution.
- Experience with marketing analytics, metric analysis, and measurement.
- Experience developing relationships and working collaboratively with multiple cross-functional partners, including product, engineering and data science.
- Ability to set goals and systematically prioritize initiatives.
- Excellent process and project management skills.
About the job:
The YouTube Integrated Marketing Platforms team is a strategic hub for YouTube’s growth - with technical expertise, best practices, tools, and services that scale across all of YouTube Marketing. We drive a huge impact on the world's biggest marketing funnel - YouTube itself. We scale and develop owned and operated channels to help all teams drive growth.
As a Growth Marketing Platform Manager, you will be responsible for YouTube’s in-product marketing activation, ensuring that the overall program is delivering the most value for YouTube users and the business. You will be responsible for ensuring our capabilities, features, policy, and other launches support effective Marketing promotion at scale. You will understand all technical capabilities that impact in-product marketing, actively influence the product roadmap, and provide inputs to all relevant cross-functional workstreams to shape technical development. You will roll out new launches and policy changes to the Marketing organization to ensure scaled usage and compliance.The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities:
- Develop strategies for improving efficiency for campaign operations and work with a team of cross-functional stakeholders to deliver on our goal.
- Partner with Go-to-Market, Growth, and Product Marketing teams across YouTube on global campaign activation priorities, including Shorts, Connected TV, Music and Premium, and other emerging product areas.
- Work with cross functional teams to evolve and uphold platform governance, and ensure teams are able to leverage in-product marketing effectively through clear and consistent policies, including active consultation across initiatives, education and communications to the marketing organization.
- Lead marketing requirements for new platform capabilities, support experiments, and land marketing adoption.
- Drive thought leadership on data-backed insights of platform performance and present findings to executive leadership in Marketing and Product. Operationalize program level performance indicators for Return on Investment (ROI) calculation.
What you'll do
- The Growth Marketing Platform Manager will develop strategies for improving campaign operations and partner with various teams on global campaign activation priorities. They will also lead marketing requirements for new platform capabilities and drive insights on platform performance.
About Google
Google is a massive American multinational technology company and the world's most visited website, primarily known for its dominance in internet search, online advertising, cloud computing, software, and consumer electronics.
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Frequently Asked Questions
What does Google pay for a Growth Marketing Manager, YouTube Platforms?
Google offers a competitive compensation package for the Growth Marketing Manager, YouTube Platforms role. The salary range is USD 137k - 201k per year. Apply through Clera to learn more about the full compensation details.
What does a Growth Marketing Manager, YouTube Platforms do at Google?
As a Growth Marketing Manager, YouTube Platforms at Google, you will: the Growth Marketing Platform Manager will develop strategies for improving campaign operations and partner with various teams on global campaign activation priorities. They will also lead marketing requirements for new platform capabilities and drive insights on platform performance..
Is the Growth Marketing Manager, YouTube Platforms position at Google remote?
The Growth Marketing Manager, YouTube Platforms position at Google is based in New York, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Growth Marketing Manager, YouTube Platforms position at Google?
You can apply for the Growth Marketing Manager, YouTube Platforms position at Googledirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.