About canfitpro

canfitpro is the largest provider of education in the Canadian fitness industry. Founded in 1993 as a voice for all fitness professionals, canfitpro delivers accessible, quality education, certifications, conferences, trade shows, and membership services. canfitpro’s over 24,000 members include some of the world’s best fitness professionals, health club operators, industry suppliers, and fitness consumers.

Our passion is our purpose - canfitpro inspires fitness as a desired career and lifestyle to create positive change in the lives of others.

Core Values, Purpose and Vision 

At canfitpro, we live and breathe our Core Values of Caring Community, Curiosity, Commitment, Customer Mindset, Contribution and Cultivate a Passion for Fitness, and we are here for a Purpose: To inspire fitness as a desired career and lifestyle to create positive change in the lives of others. Our vision is aspiring to deliver accessible learning experiences to a global audience, making fitness and mental health a part of personal wellness for everyone.

Job Overview

The Manager of Marketing & Communications is responsible for leading all canfitpro marketing efforts, including brand image and corporate marketing strategy. This role is responsible for the development and management of day-to-day communication and marketing projects with the primary objective of increasing sales and engagement through social media, website, email, SEO, programmatic ads, and other emerging marketing channels. This role includes the planning, directing, and coordinating of marketing strategies with the management team within the context of canfitpro’s purpose and vision.

Key Responsibilities

1. Collaborates with the Director of Business Growth to define canfitpro’s digital marketing strategy.

• Leads the team in developing and executing on the delivery of canfitpro’s digital and email marketing strategy and systems integrations based on the annual operating plan and calendar

• Oversees the execution of organizational priorities through digital marketing channels and email campaigns to ensure their success through KPI’s, timeline, budget and scope while meeting business and marketing objectives. This includes social media, email marketing and content marketing.

• Responsible for the planning, execution and ongoing optimization of social, email, content marketing and digital media channels, while continuing to test new growth channels to optimize performance

• Oversees the maintenance and updating of social media and email channel strategies by the team.

• Shares implications from social/digital insights and learnings to develop a continuously improved cycle.

• Collaborates with media team on overall media strategy to ensure alignment between all media channels and optimize digital performance and return on ad spend.

• Oversees the planning and execution of social media content for always-on brand and activation marketing to ensure consistent brand identity, optimized engagement, and alignment with overall marketing strategies

2. Manages direct reports and the people requirements of the Team using provided tools and resources to ensure the successful execution of all key responsibilities and tasks, retention of great talent, and high Associate engagement.

• Facilitates recruitment of direct reports alongside the People & Culture Department to ensure adequate resourcing based on approved Team budget.

• Leads the onboarding, coaching, learning, development, and performance management of all direct reports to ensure a positive and safe working experience.

• Fosters collaboration among teams and facilitates brainstorms, think tanks and ideation sessions that drive creativity, innovation and idea generations

3. Actively collaborates and strategizes cross-functionally to ensure alignment and efficiency in marketing efforts with other areas of the business.

• Works with the Director of Business Growth and other members of the canfitpro Leadership Team on updated brand book, voice/tone and ongoing evaluation and evolution of creative look/feel and voice/tone.

• Works collaboratively with marketing team and product teams to develop integrated marketing campaigns and product campaigns

Works with Legal, Public Relations, Member Experience Departments, and all operating business units to provide expertise and insights on best practices.

• Provides ongoing education to the organization on digital execution, campaign results, and key learnings.

Communication/Business Relationships 

Internal (within the Organization)

Contacts: Contacts: COO, Directors, Management Team & All Staff

Purpose of Communication: Marketing Campaign updates and statistics, marketing asset sharing and project planning

External (outside the Organization) 

Contacts: Third party vendors/Partners

Purpose of Communication: Contract management, information gathering and sharing of marketing insights

Education

Minimum Required: Post-secondary education or equivalent experience in Marketing and/or Communications 

Work Experience

Minimum Required:

• 5 + years’ experience in a marketing supervisor or management role

• 5 + years in digital marketing, communications, or related disciplines Preferred: 2+ years in B2B Sales Leadership and Management

Preferred:

• 2 + years Managing Projects including budgets

• Experience and interest in the fitness industry

Knowledge, Skills & Abilities

Minimum Required:

• Proven marketing success in driving revenue & profitability and engagement

• Strong understanding of digital marketing including SEM, SEO, social media, programmatic for advertising and generating sales

• Ability to excel in a team environment to ensure seamless collaboration

• Build strong relationships with all levels of the organization as well as external partners, sponsors, vendors, and contractors

• Excellent time management, planning and organizational skills

• Deep understanding of marketing funnels through automation, drips, nurture journeys and proven ability to increase lead capture and reduce churn

Preferred:

Strong knowledge of Microsoft applications, marketing automation platforms , CRMs (MS Dynamics), social media managers WordPress

Core Competencies 

Developing Direct Reports and Others: Provides challenging tasks and assignments. Holds frequent development discussions. Is aware of each direct report's career goals. Constructs compelling development plans and executes them. Pushes direct reports to accept. Will take on direct reports who require more support and attention. Is a people builder.

Motivating Others: Creates a climate in which people want to do their best. Can motivate direct reports and team or project members. Can assess each person’s hot button and use it to get the best out of them. Empowers others. Invites input from each person and shares ownership and visibility. Makes each individual feel their work is important. Is someone people like working for and with.

Planning: Accurately scopes out length and difficulty of tasks and projects and sets objectives and goals. Develops schedules and assignments and breaks down work into steps. Anticipates and adjusts for problems and roadblocks. Measures performance against goals and consistently evaluates results.

Customer Focus: Is dedicated to meeting the expectations and requirements of both internal and external customers. Gets customer information and uses it to help improve our products and services. Acts with the customer in mind. Establishes and maintains effective relationships with customers and gains their trust and respect.

Strategic Agility: Is future oriented and can anticipate future consequences and trends accurately. Has broad knowledge and perspective. Can articulately paint credible pictures and visions of possibilities and likelihoods. Can create competitive and breakthrough strategies and plans.

People Leadership

Direct Reports: 5

Titles of Direct Reports:

• Digital Marketing Coordinator (3)

• Graphic Designer (1)

• Magazine Managing Editor (1)

Working Conditions 

• Continuous sitting, use of computer, keyboard and phone

• Continuous screen time demanding audio and visual attention

• Able to travel to events in Canada if required for business purposes

• Able to work some evenings or weekends as required

Perks of working at canfitpro

• To help lead canfitpro in its vision- we aspire to deliver accessible learning experiences to a global audience, making fitness and mental health a part of personal wellness for everyone.

• FREE Fitness membership and discounted membership for friends and family.

• Group benefits plan designed to meet employees’ basic and life-changing benefits needs.

• Diversity, Equity and Inclusion Learning to create and support a culture of learning, unlearning and celebrating our differences.

• You will receive a paid day off during your birthday month every year.

• Your career development is supported through free online learning in all areas of our business

• canfitpro provides access to our certifications and continuing education at no cost.

• Employee Recognition Program - Bucket list - Earn coins that can be redeemed for various gift cards.

Compensation:

This job posting is for an existing vacancy.

Diversity and Inclusion

canfitpro is committed to creating a diverse, inclusive and equitable environment to empower and create access and opportunity for all. We welcome applications from people of all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, veterans and anyone who may contribute to the further diversification of Canfitpro.

Canfitpro is an equal opportunity employer. Upon request, we will make accommodations available during the recruitment process to applicants with disabilities. 

Recruitment Fraud Alert

Many companies are experiencing an increase in recruitment fraud in the form of fake job postings on social media and career sites.

Protect yourself: 

GoodLife Fitness, Fit4Less, canfitpro, and GoodLife Kids Foundation positions are posted to jobs.goodlifefitness.com and must be applied to via the secure portal on that site; Job offers or requests for banking information or your SIN will never be sent via email, phone, or text message; Please verify that the person you are communicating with has an @goodlifefitness.com, @fit4less.ca, @canfitpro.com, or @goodlifekids.com email address.

If you currently work for us, Associates should only apply to positions on the Jobs Hub in Workday and all job offers, requests for banking information or your SIN should be completed when logged into Workday.  We will never ask you to send this information via email, phone or text.

Please verify that the person you are communicating with has an @goodlifefitness.com, @fit4less.ca, @canfitpro.com, or @goodlifekids.com email address.