About this role
At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.
Job Description
At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers.
We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come. As an Associate Director of Marketing and Promotional Analytics, at Gilead you will work collaboratively with cross-functional teams to gather and analyze data from digital media campaigns, aiming to measure and optimize media quality and performance.
The ideal candidate will possess a robust background in marketing analytics, with specific expertise in marketing mix modeling (MMM), multi-touch attribution (MTA), digital and web analytics, A/B testing, and media performance analysis. You will be responsible for defining campaign objectives, establishing KPIs, and developing comprehensive performance metrics and reporting frameworks. Your responsibilities will also include managing relationships with media agencies and third-party measurement partners to ensure accurate data capture and analysis. Leveraging your expertise in data analytics, you will provide actionable, data-driven insights to optimize media campaigns, enhance ROI, and refine audience targeting and segmentation strategies.
This position will be based in the Foster City, CA office.
Key Responsibilities
Strategic Insights
Be a strategic partner to internal stakeholders in defining key business questions that align to brand objectives.
Based on brand objectives and goals, develop measurement approach to analyze and optimize media performance.
Measurement Framework
Marketing Mix Modeling (MMM)
Design and implement MMM strategies to measure and optimize the effectiveness of marketing spend across traditional and digital channels.
Collaborate with marketing leaders to allocate budgets and resources based on data insights.
Multi-Touch Attribution (MTA)
Drive adoption of MTA frameworks to accurately attribute marketing outcomes to different touchpoints in the customer journey.
Ensure robust tracking and integration with CRM systems for a holistic view of performance.
A/B Testing & Experimentation
Develop test and learn strategies across channels and socialize results within the organization.
Ensure continuous learning and improvements in marketing strategies based on test outcomes.
Digital and Media Analytics
Oversee the analysis of digital marketing campaigns.
Provide actionable insights to enhance customer engagement, optimize conversion rates, and improve overall digital performance.
Collaborate with media teams to adjust campaigns based on data-driven insights.
Analytical Storytelling
Be a strategic partner in report creation and presentations to key stakeholders, providing insights into campaign performance and opportunities for optimization.
Analyze digital media performance data to identify trends, opportunities for optimization, and insights.
Develop and present analytical solutions and insights in a compelling manner to ensure stakeholder buy-in and support for data-driven initiatives.
Collaborate with Stakeholders
Stay Ahead of Industry Trends
Stay up-to-date on industry trends, best practices, analytics tools, and data privacy regulations and emerging technologies in digital media and analytics.
Advocate for new technologies and methods that could enhance the company's marketing capabilities.
Preferred Skills
Strong experience in brand marketing and optimization.
Experience using data-driven media planning tools.
MarTech and big data knowledge is preferred in the digital space (DMP, digital identity solution, data clean room, CDP, etc.).
Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data etc. 3rd party pharmaceutical patients claim data is preferred.
Familiarity with building models to measure marketing incrementality and a detailed understanding of statistical analysis (e.g., hypothesis testing, experimentation, regressions).
Strong written and oral communication, data visualization, presentation, and interpersonal skills.
Strong collaboration skills and ability to influence the development and adoption of analytic capabilities.
Strong planning and project management skills.
Ability to distill complex information into concise and impactful stories/presentations.
High motivation, strong work ethic and positive attitude while working under tight deadlines.
Strong leadership experience, relationship-building and influencing others; acting courageously and constructively, with agility and a high degree of accountability.
Basic Qualifications
Bachelor's Degree and Ten Years' Experience
ORMasters' Degree and Eight Years' Experience
ORPhD and Five Years' Experience
Knowledge, Experience, and Skills
8+ years working experience in marketing analytics, digital analytics.
Bachelor’s degree in quantitative field such as Business, Marketing, Statistic or Economics preferred.
Experience with media and digital data sources is required.
Proven history of working and delivering on multiple projects simultaneously, with tight deadlines and changing priorities.
Experience in Pharmaceutical or Biotech industry is desirable, as is a solid understanding of principles relating to the area of functional specialization.
People Leader Accountabilities
Create Inclusion – knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
Develop Talent – understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.
Empower Teams – connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.
For additional benefits information, visit:
https://www.gilead.com/careers/compensation-benefits-and-wellbeing
Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.
For jobs in the United States:
Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact [email protected] for assistance.
For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.
NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACT
YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT
Gilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, (c) consistent with the legal duty to furnish information; or (d) otherwise protected by law.
Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.
Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.
For Current Gilead Employees and Contractors:
Please apply via the Internal Career Opportunities portal in Workday.
Other facts
About Gilead Sciences
At Gilead, we set – and achieve – bold ambitions to create a healthier world for all people. From our pioneering virology medicines to our growing impact in oncology, we're delivering innovations once thought impossible in medicine. Our focus goes beyond medicines, and we also strive to remedy health inequities and break down barriers to care. We empower our people to tackle these challenges, and we’re all united in our commitment to help millions of people live healthier lives.
Social Media Guidelines: https://www.gilead.com/social-media-guidelines
What you'll do
- The Associate Director of Omnichannel Analytics will work collaboratively with cross-functional teams to analyze data from digital media campaigns and optimize media performance. Responsibilities include defining campaign objectives, establishing KPIs, and managing relationships with media agencies for accurate data capture.
Ready to join Gilead Sciences?
Take the next step in your career journey