Product Marketing

<h3><strong>About GetWhys</strong></h3> <p>GetWhys is a VC-backed SaaS company building AI-powered customer research and messaging tools for product marketers. Our products help companies like Docker, Docusign, and Commvault understand their customers and craft better messaging. We're a small team that’s growing quickly—our ARR grew over 10x in 2025—by shipping a strongly differentiated SaaS product.</p> <h3><strong>The Role</strong></h3> <p><strong>Location: </strong>Boise, ID (Hybrid<strong>)</strong></p> <p><strong>Compensation: </strong>$150k-$165k + equity</p> <p>We’re looking for a <strong>content-forward Product Marketer</strong> to own our product narrative and turn customer insight into compelling, high-leverage content across the funnel. You will be hands-on producing thought leadership, persona-driven content, and product stories that fuel demand generation, sales, and our broader insight-led growth motion.</p> <p>You’ll sit at the intersection of <strong>product marketing, storytelling, and execution</strong>, working closely with Product, Sales, and Marketing leadership. This is a high-impact, high-visibility role with significant ownership.</p> <h3><strong>What You’ll Own</strong></h3> <h4><strong>Content &amp; Thought Leadership</strong></h4> <p>You’ll collaborate on the creation of high-quality, product-aligned content that communicates GetWhys’ value clearly and persuasively:</p> <ul> <li>White papers, e-books, and industry POVs rooted in customer insight</li> <li>Case studies: customer interviews, narrative development, and final packaging</li> <li>Persona specific landing pages and website sections</li> <li>Product and feature launch content</li> <li>Blog posts and long-form editorial content</li> <li>Social content for thought leadership, with a strong emphasis on LinkedIn</li> </ul> <p>You’ll translate positioning and customer insight into narrative content that resonates deeply with each target persona.</p> <h4><strong>Product Marketing Strategy</strong></h4> <p>You’ll build and maintain the foundations that make our content effective:</p> <ul> <li>Create and evolve product messaging, value propositions, and differentiation</li> <li>Own persona development, including pains, jobs-to-be-done, and messaging frameworks</li> <li>Enable Sales with strong product-content assets: one-pagers, decks, and competitive content</li> <li>Partner closely with Product to influence the roadmap and turn features into compelling stories customers actually care about</li> </ul> <h4><strong>Campaign Support &amp; Cross-Functional Collaboration</strong></h4> <ul> <li>Partner with the Head of Marketing to execute multi-channel campaigns with strong content foundations</li> <li>Manage content calendars and ensure consistency in voice, narrative, and positioning across channels</li> <li>Work cross-functionally with Sales, Product, and Leadership to align on messaging priorities<br><br></li> </ul> <h3><strong>What We’re Looking For</strong></h3> <ul> <li>4+ years of experience in Product Marketing, Content Marketing, or a closely related role in B2B SaaS. Ideally, you’ve done both Content and Product Marketing.</li> <li>Proven ability to create high-quality, written content that connects product value to customer pain</li> <li>Strong storytelling instincts paired with strategic thinking around positioning and personas</li> <li>Experience supporting Sales with customer-facing assets and messaging</li> <li>Experience at an early-stage or fast-growing startup is a strong plus</li> <li>Someone who can own the narrative end-to-end, from blank page to published asset</li> <li>Ideally, experience marketing to other marketers.</li> </ul> <h3><strong>Benefits</strong></h3> <ul> <li>Healthcare, Dental, and Vision insurance (90% of your deductible, 75% of your dependents')</li> <li>401(k) with 3% company match</li> <li>Unlimited PTO (suggested minimum 10 business days per year)</li> <li>12 weeks paid parental leave</li> <li>18 company holidays, with unlimited PTO</li> <ul> <li>Our suggested minimum is at least 10 business days of PTO per year.</li> </ul> <li>We're a historically remote company with hubs in Portland, NYC, Boise, and Bozeman</li> <ul> <li>We'll always be remote friendly (e.g., no "X days in office")</li> <li>Regular team- and company-wide in person gatherings</li> </ul> </ul>