Campaign Growth Marketing Manager

Company Overview

We’re looking for a Campaign Marketing Manager to help power GEP’s global marketing campaigns. This role is for someone who loves turning campaign ideas into reality, figuring out how things run, how they’re measured, and how technology can make them smarter, faster, and more effective.

You’ll work alongside Marketing leaders to bring programs to life, owning the operational and technical backbone that ensures campaigns are well-orchestrated, measurable, and continuously improving. This is a hands-on role for a marketer who’s curious by nature, excited to test new tools, and motivated by learning what works through experimentation.

This role sits at the intersection of campaign strategy, marketing technology, and performance optimization, helping ensure campaigns are not only executed effectively but are structured to scale, convert, and generate measurable pipeline impact. As GEP evolves toward more AI-enabled and agent-assisted marketing processes, this role will support the operational adoption of emerging tools while maintaining strong execution fundamentals.

What you will do

You will play a critical role in executing and optimizing integrated marketing campaigns, with a strong focus on automation, tracking, and performance visibility. Partnering closely with campaign strategy and ABM leads, you’ll translate ideas into operational reality—ensuring workflows are set up correctly, data flows smoothly, and campaign responses are clearly understood.

• Partner closely with campaign strategy and ABM leads to translate campaign ideas into operational reality—ensuring workflows are built correctly, data flows cleanly across systems, and campaign responses are clearly tracked and understood.
• Own the technical execution behind campaigns, working “under the hood” to manage automation, monitor how leads and responses move through platforms, and provide visibility into what’s performing well and where adjustments are needed.
• Ensure campaign workflows align with lifecycle stages, lead routing logic, and reporting structures so that campaign engagement can be accurately measured through the funnel and tied to pipeline outcomes.
• Partner with Marketing Operations to improve automation logic, data structure, and process scalability across campaign execution.
• Drive experimentation and innovation by testing new campaign tools, platforms, and formats—including emerging and AI-enabled solutions—and helping assess which approaches are worth scaling.
• Support the operational use of AI-enabled and automation tools to improve campaign speed, personalization, and efficiency, while helping document learnings as the organization adopts more agent-assisted marketing practices.
• Analyze campaign performance and share insights that inform optimization and future program design, contributing to continuous improvement across the campaign lifecycle.
• Identify bottlenecks in the lead-to-opportunity journey and recommend workflow, system, or campaign structure improvements that enhance conversion and follow-up.
• Capture learnings, refine processes, and help build repeatable, scalable ways of executing campaigns across teams and regions.

What you should bring

• Comfort navigating marketing platforms and tools, with a strong understanding of how automation and tracking support effective campaign execution—and the curiosity to learn new systems even when documentation isn’t perfect.
• Understanding of marketing lifecycle stages and lead management processes, and how campaign execution impacts pipeline visibility and revenue reporting.
• A naturally curious, adaptable mindset, with experience experimenting across channels, platforms, or campaign approaches and the ability to articulate what you tested, what worked, and what didn’t.
• Strong analytical and problem-solving skills, paired with a collaborative working style and the ability to clearly explain technical concepts in practical, business-friendly terms.
• Experience working with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and familiarity with CRM data flow and campaign tracking.
• Experience improving processes or systems—not just running campaigns—including documenting workflows and helping standardize scalable execution models.
• A growth-oriented outlook, energized by continuous learning and excited by the opportunity to help shape how campaigns are executed, measured, and optimized at scale.
• Interest in AI-enabled marketing and emerging automation approaches, with a practical mindset focused on applying new capabilities in ways that improve execution and performance.