About this role
India is among the top ten priority markets for General Mills, and hosts our Global Shared Services Centre. This is the Global Shared Services arm of General Mills Inc., which supports its operations worldwide. With over 1,300 employees in Mumbai, the center has capabilities in the areas of Supply Chain, Finance, HR, Digital and Technology, Sales Capabilities, Consumer Insights, ITQ (R&D & Quality), and Enterprise Business Services. Learning and capacity-building is a key ingredient of our success.
Analyst II – Consumer Insights (Primary Research)
Location: Mumbai (Hybrid) | Experience: 4–6 Years
About General Mills
General Mills is a global food company with 100+ brands across 100 countries, including Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs. The General Mills India Center (GMI) in Mumbai is our global capability hub supporting insights, analytics, technology, and shared services worldwide.
Role Overview
As part of the Consumer & Market Insights (CMI) team, this role leads primary quantitative research to uncover consumer insights that drive business decisions across General Mills’ global businesses. The role manages studies end-to-end and partners closely with stakeholders and research agencies.
Key Responsibilities
Lead end-to-end quantitative research projects (design, execution, analysis, reporting)
Manage studies including Concept, Product, Brand & Ad testing, MaxDiff, Conjoint, U&A, Segmentation
Design questionnaires, analyze data, and deliver insight-driven stories
Partner with stakeholders to recommend research approaches and present findings
Manage external research agencies and ensure quality, timely delivery
Qualifications
4–6 years of experience in primary quantitative market research
Master’s degree / MBA in Marketing or Market Research
Strong expertise across key quantitative methodologies
Excellent communication, analytical, and stakeholder management skills
Experience in CPG, global research, or leading research agencies preferred
Additional Details
Shift: 11:00 AM – 8:00 PM
Work Mode: Hybrid
Reporting to: Manager, Consumer Insights
Other facts
About General Mills
We exist to make food the world loves. But we do more than that. General Mills is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best—bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.
What you'll do
- The role leads primary quantitative research projects to uncover consumer insights that drive business decisions. It involves managing studies end-to-end and collaborating with stakeholders and research agencies.
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