About this role
Position Title | Analyst II – Media Planning & Analysis – Optimisation | Function/Group | CMI |
Location | Mumbai | Shift Timing | 11 am to 8 pm |
Role Reports to | Sr Manager, Business Performance Analytics | Remote/Hybrid/in-Office | Hybrid |
About General Mills |
We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we’ve been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.
How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out http://www.generalmills.com
General Mills India Center is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people. With our team of 1800+ professionals, we deliver superior value across the areas of supply chain, digital & technology, innovation, technology & quality, consumer & market intelligence, sales strategy & intelligence, global shared services, finance shared services and Human Resources Shared Services. For more details check out https://www.generalmills.co.in Job Overview
The “Insights and Analytics” organization within General Mills’ Strategy and Growth function is responsible to deliver integrated consumer, customer, category, and business performance insights to power smarter, faster decisions and next-best actions, enabling precision in brand strategies, campaign execution, media and investment optimization across our US businesses and brands. The Insights and Analytics org has integrated teams operating from our Minneapolis and India offices, and this role is in the Media Measurement & Optimisation team in our India office.
Do you have a passion for Media & Advertising, a knack for Data & Analytics, and the ability to influence stakeholders to make smart business decisions? Join our Media Measurement & Optimization Team at General Mills! We're on a journey to provide remarkable experiences to our consumers through communications, and you'll play a critical role in ensuring our advertising & media reaches them at the right time and in the right channels.
This is a unique opportunity to build a new capability, focused on in-flight media optimization. You'll work on media optimisation for popular US Brands, as well as, lead a team (2-3 people) that monitors, tracks, and optimizes our digital media investment across channels, customers, and other brands, working closely with the Optimization Manager, based in US, and with teams in Marketing Planning & Activation (MP&A), Brand, Agency partners, Media Measurement, and Data & Technology.
|
|
Key Accountabilities |
The Media Optimization Assistant Manager is responsible for monitoring, tracking and optimizing our Digital media investment across channels, customers, and brands for some GMI brands in the US. This person will functionally report to the Media Optimization Manager in the US and will have 3 analysts reporting to them in India, with each having their own categories to focus.
This role involves working closely with our Marketing Planning & Activation (MP&A) teams, Brand Teams, Agency partners, Data & Technology teams as well as a team of measurement experts to standardize our Key Performance Indicator (KPI) metrics used for optimization, transform performance data into actionable insights, and drive continuous improvement.
Key Accountabilities
|
Minimum Qualifications |
|
Preferred Skills/ Job Experiences |
|
- All the above and 7+ years of experience in optimization, marketing performance analysis, digital analytics, or a related role in a Media Agency setting serving a Global CPG client
- Experience in leading, developing, and inspiring a team
- Excellent communication skills navigating cross-functional teams
- Experience working with MP&A Specialists, Brand Teams, and Media Measurement & Analytics teams.
- Knowledge of both National and Commerce/Retail media investment, retail media
- Expertise with DSPs and analytics platforms.
- Experience in delivering clear, tailored recommendations to drive continuous improvement.
COMPANY OVERVIEW
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.
Other facts
About General Mills
We exist to make food the world loves. But we do more than that. General Mills is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best—bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.
What you'll do
- The Media Optimization Assistant Manager is responsible for monitoring, tracking, and optimizing digital media investments across various channels for GMI brands in the US. This role involves analyzing media campaign performance, developing data-driven strategies, and collaborating with cross-functional teams to enhance campaign effectiveness.
Ready to join General Mills?
Take the next step in your career journey