VP, Marketing

Job DetailsJob Location: HQ - OFallon, MO 63369Job Title: VP, Marketing Location: O’Fallon, MO Start Date: Immediate  Job Summary Gateway Fiber is seeking a highly strategic and execution-focused leader to serve as Vice President, Marketing. This role will create go-to-market strategies, align closely with Sales, Product, Network Operations, and Customer Experience, and help scale the company into a leading regional or national telecommunications provider. Key Responsibilities Strategy, Leadership & Integration •    Define and execute a results-driven marketing strategy aligned with PE-backed growth, margin, and expansion objectives. •    Serve as a strategic advisor to executive leadership on market positioning, customer trends, and growth opportunities across fiber, broadband, wireless, and managed services. •    Build, lead, and scale a high-performing, metrics-driven marketing organization. •    Own the marketing budget, forecasting, and performance with a focus on ROI, CAC, and payback. Brand, Marketing and Demand •    Own and scale a differentiated brand strategy and positioning across Residential/FTTH, MDU, Commercial, and Enterprise segments, establishing the company as a leader in residential and commercial services. •    Execute integrated communications across all customer touchpoints, including external communications, PR, and thought leadership tied to network expansion, fiber builds, and service reliability. •    Drive customer acquisition through integrated digital, performance, field, partner, grassroots, and direct marketing programs. •    Lead digital and performance marketing initiatives, including e-commerce, search, display, social media, marketing automation, ABM, and attribution to clearly connect marketing activity to pipeline, revenue, churn, and LTV. Product & Go-to-Market Marketing •    Lead go-to-market execution for new market launches, network expansions, pricing and packaging changes, and product introductions. •    Partner with Product, Network, and Sales teams to translate technical capabilities into clear, differentiated customer value propositions. •    Own competitive intelligence, win/loss insights, and sales enablement materials. Customer Lifecycle & Insights •    Drive lifecycle marketing strategies focused on onboarding, retention, upsell, cross-sell, and churn reduction. •    Leverage customer insights, NPS, and market intelligence to guide prioritization, investment decisions, and market expansion. •    Ensure strong cross-functional alignment from product development through customer acquisition and customer experience. Leadership & Team Development •    Build, lead, and inspire a high-performing marketing organization with clear development plans and accountability. •    Assess team capabilities and organizational structure to address talent gaps and improve execution. •    Partner cross-functionally with Product, Sales, and Operations to ensure alignment with business objectives and go-to-market strategies. QualificationsRequired •    Bachelor’s degree in marketing, Business, Communications, or a related field. •    10+ years of progressive marketing experience, with at least 5 years in senior leadership roles. •    Direct experience in telecommunications, fiber, broadband, wireless, or managed services industries. •    Proven success driving growth in competitive, infrastructure-based markets. •    Strong financial and analytical acumen, with experience managing CAC, LTV, ROI, and marketing efficiency metrics. Preferred •    MBA or advanced degree. •    Experience in a private equity–backed, high-growth, or post-merger integration environment. •    Experience supporting both B2C (residential broadband/wireless) and B2B (enterprise, managed services, government) models.