About this role
Overview
As our AI-Integrated Search Specialist at Gallagher, you will play a crucial role in optimizing our digital presence for AI-driven search technologies. Working closely with product, content, and search engine teams, your primary responsibility will be to enhance content and site structure for AI Overviews and chat-based search, ensuring high-E-E-A-T signals (Experience, Expertise, Authoritativeness, Trust) are built and maintained. You will also develop content and schema strategies for AI discovery engines like ChatGPT, Perplexity, and Gemini, and track zero-click metrics and conversational query impacts. This role offers the opportunity to contribute to the continued growth of the Digital Experience team and requires expertise in AI-driven search optimization and integration.
How you'll make an impact
- Optimize content and site structure for AI Overviews and chat-based search.
- Develop content and schema strategies for AI discovery engines.
- Partner with product/content/stakeholders to build high-E-E-A-T signals.
- Track and interpret zero-click metrics and conversational query impact.
- Pilot voice search, conversational UX, or structured data experiments.
- Integrate learnings into both SEO and paid search campaigns.
- Collaborate with the Digital Experience team to enhance AI-driven search strategies.
- Conduct A/B testing to optimize content and search elements.
- Monitor and manage AI-driven search performance to ensure optimal results.
- Create comprehensive reports, including key metrics, performance analysis, and actionable insights.
About you
- 3+ Years in AI-driven search optimization or related field.
- Strong project management skills and rapid response rate.
- Must have knowledge in AI discovery engines and reporting.
- Knowledge and experience in optimizing content and SEO audit.
- Knowledge in Google My Business Review, Screaming Frog, HTML, SoCi and/ or Bird Eye.
- Strong problem-solving, analytical, and project management skills.
- Excellent communication and collaboration skills.
- Able to self-manage multiple projects.
- Flexibility to meet with global stakeholders.
- Multilingual site experience is a plus.
- Agile experience a plus.
- BS/BA in Marketing, Communications, or a related field.
- Fluent in English.
Other facts
About Gallagher
About Gallagher Bassett:
We are the leading provider of claims and risk management services, helping people and companies prevent, manage and overcome the impact of risk. Our team of experienced professionals understands the nuances of your business and always delivers the outcomes that matter most to your organization.
Our story is one of strategic decision making, innovation, commitment to quality, and delivering excellent service. With these, Gallagher Bassett provides a unique suite of claims management and related consulting and technical services.
Gallagher Bassett introduced the Third-Party Claims Administrator (TPA) model to the local insurance industry. As pioneers in this fast-growing sector, we continue to set the benchmark for quality, customer service, and TPA systems across all insurance sectors.
We have operations in the United States, Australia, and the United Kingdom.
Being part of a global organization gives us an advantage in technology, processes, personnel, and consulting services. This combination of global reach and local market expertise enables us to quickly and accurately assess any situation and provide an optimal solution. Our clients can rest assured that we fully understand their needs and are equipped to act whenever, wherever, and however required.
What you'll do
- The AI SEO Analyst will optimize content and site structure for AI-driven search technologies and develop strategies for AI discovery engines. They will also track metrics and collaborate with various teams to enhance search strategies.
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