About this role
Company Description
Lead the launch. Build the team. Own the experience.
We’re opening a brand-new Everlast Gym in Dublin and we’re searching for a General Manager who’s ready to OWN IT from day one.
As the leader of a new club, you’ll shape everything: the culture, the standards, the energy, and the overall member experience. You’ll build and develop a high-performing team, deliver exceptional service on the gym floor, and drive all commercial metrics to create a thriving, successful club.
This is a career-defining opportunity in a fast-growing, fearless fitness brand backed by the power of Frasers Group.
What's in it for you?
Be the leader of a brand-new club
Set the tone from day one. Build your team, launch your site, and create a member experience that sets the standard for the region.
Career progression without limits
We grow fast - and we develop leaders even faster. Area Managers to Central roles, our pathways support you.
Training + Qualifications
Funded Level 3 & Level 5 Management qualifications, elevated product training, leadership development and the opportunity to deliver PT & group sessions.
Reward & Recognition
- Salary: €37,000 - 50,000 depending on experience with an OTE bonus of up to £8,400 per annum
- 20% discount across all Frasers Group fascia’s
- Free Everlast Gym membership
- Monthly recognition programmes: Everlast Champions & Frasers Group Champion (double-salary month for winners)
A culture built for the ambitious
Fearless, fast-paced, high energy - and built for people who back themselves.
Job Description
Lead the Launch
- Build a high-performing team from the ground up
- Create a culture of energy, accountability, and service excellence
- Own your club’s opening standards - presentation, process, and performance
Drive Commercial Performance
- Grow membership base and retention through exceptional service, sales activity and smart planning
- Maximise secondary spend and all revenue streams
- Use data, insights, and KPIs to keep performance ahead of target
Deliver Elevated Member Experiences
- Be a visible, energetic leader on the gym floor
- Ensure every interaction - from reception to workout - feels personal and professional
- Maintain immaculate presentation, cleanliness and safety standards
Operate with Precision
- Deliver all operational processes on time and to the highest standard
- Oversee Health & Safety, risk management, and pool plant operations
- Embed national campaigns like #WorkoutWednesday, while living and breathing our brand values and ways of working, driving full team engagement, always
Lead, Coach & Develop
- Give consistent, constructive feedback
- Support your team’s growth through development plans and training
Motivate your people through challenges with a fearless, solutions-driven attitude
Qualifications
What You’ll Bring
- Passion for health, fitness and helping others feel their best
- Minimum 1 year’s management experience in the fitness industry
- Strong leadership qualities with the ability to adapt your style
- Commercial awareness and the ability to drive results through people
- Exceptional interpersonal skills and a member-first mindset
- Positivity, resilience, and a fearless attitude to problem-solving
- Flexibility to work evenings, weekends, and Bank Holidays
- Level 2 Fitness Qualification (desirable)
- Experience supporting or delivering new site openings (desirable)
Additional Information
An opportunity like this at Frasers Group is for the fearless. To make the most of it, you’ll live and breathe our principles:
- Own It - Own the basics, own your role, own the results.
- Think Without Limits - Be bold, be fast, be fearless.
- Be Relevant - To our people, our partners, and our planet.
- One Team – Together and aligned to drive growth.
- Honesty – Build trust, be humble, share and we’ll win together.
Want to see what we’re building? Visit our Everlast LinkedIn page for more.
Process
- We will be screening for this role until the 1st of February
- Our on site interviews will be held from early to mid February
- Our final interviews will be held from mid to end of February
Other facts
About Frasers Group
Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse.
We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast.
We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores.
We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come.
We’re not sitting back – there’s no room for hesitation.
What you'll do
- Lead the launch of a new gym by building a high-performing team and creating a culture of service excellence. Drive commercial performance and deliver elevated member experiences.
Ready to join Frasers Group?
Take the next step in your career journey