About this role
Company Description
We’ve come a long way since opening our first shop on Kennington Road, London in 1921. Back then, we built our own bikes and quickly earned a reputation for award-winning service. Over 100 years later, that same knowledge, passion, and value are at the heart of everything we do.
Today, we’re more than just a local bike shop – with stores nationwide and a thriving online business, we’re here to support every rider, from first-timers to seasoned cyclists, wherever their journey takes them.
As a Sales Assistant at Evans Cycles, you’ll play a key role in delivering a great experience for every customer who walks through our doors. Whether it’s helping someone choose their first bike, finding the right accessories, or keeping our store looking its best – you’ll bring energy, knowledge, and passion for cycling to every interaction.
Job Description
What You’ll Be Doing
- Welcoming and engaging customers, offering friendly and professional advice.
- Developing strong product knowledge across bikes, accessories, and clothing.
- Supporting sales through upselling and cross-selling to meet customer needs.
- Assisting with stock management and keeping the shop floor organised.
- Handling payments accurately and efficiently at the till.
- Maintaining high standards of merchandising and store presentation.
- Promoting safe cycling practices and helping customers choose the right safety gear.
Qualifications
About You
- Customer-focused with strong communication skills.
- Enthusiastic about cycling (no need to be an expert – we’ll train you!).
- A team player who thrives in a fast-paced retail environment.
- Reliable, flexible, and eager to learn.
Additional Information
- This is a casual role with no guaranteed hours – shifts may vary week to week.
- We’ll provide training to set you up for success.
- As part of Frasers Group, you’ll also enjoy great career opportunities across our retail network.
Other facts
About Frasers Group
Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse.
We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast.
We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores.
We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come.
We’re not sitting back – there’s no room for hesitation.
What you'll do
- As a Sales Assistant, you will engage with customers, provide advice, and support sales through upselling. You will also assist with stock management and maintain store presentation.
Ready to join Frasers Group?
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