About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 120 hotels and resorts and 50 private residences in 47 countries around the world and growing. Central to Four Seasons employee experience and social impact programming is the company’s commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide. At Four Seasons, we are powered by people and our culture enables everything we do.

Manager, Public Relations (12 Month Contract)

Working in the fast-paced, dynamic environment of Four Seasons global headquarters, the Manager, Public Relations, will be an integral member of the diverse team that drives insight-driven consumer PR strategy for one of the world’s leading luxury and hospitality brands.

Reporting to the Director, Public Relations and Corporate Communications, the Manager, Public Relations, will be at the forefront of developing and implementing innovative global public relations strategies on behalf of Four Seasons. As a steward of the Four Seasons Brand, they will be part of a dynamic team that collaborates with other cross-functional marketing leaders across the commercial organization to lead and deploy agile earned PR and media relations strategies, including brand announcements and industry-leading global media events.

Leading active collaboration with global PR agency partners, the successful candidate will work with top-tier media to build and nurture key media relationships on behalf of Four Seasons, developing media materials and press releases to support global Public Relations initiatives aligned with Four Seasons Brand Expression. The Manager will also play a key role in guiding the development and maintenance of PR best practice resources, working closely with Area PR leads, property PR Directors and agency partners, with the goal of optimizing earned media strategies at the property level. 

This highly collaborative position requires a leader and exceptional communicator with a passion for the value of PR in driving earned brand awareness and preference among key audiences and increasing competitive Share of Voice and Prominence - all in a manner aligned to Four Seasons values. The ideal candidate must be a self-starter who is motivated and proactive in identifying gaps and opportunities and be able to lead and/or influence other internal and external team members who do not have a direct reporting relationship. A keen eye for detail, the ability to work under extremely tight deadlines, and strong project management skills are essential. 

What You’ll Be Doing:

Public Relations Strategy

• Working closely with the Director, Public Relations and Corporate Communications, lead the development and execution of innovative PR strategies that build brand preference through earned Tier 1 media coverage and advance leadership in Share of Voice (SOV) and Share of Prominence (SOP).
• Engage the global agency network as an extension of the PR team in key media markets to drive earned media coverage and brand preference among key audiences Guide agency partners in developing timely and relevant consumer-centric PR strategies that tap into trending themes and support commercial and company priorities.
• Leverage data insights to inform creative and innovative communications strategies.
• Develop strategic proposals, toolkits and presentations.

Global Storytelling and Media Relations

• Work with agency partners to deploy agile and innovative media relations strategies that consider evolving media and travel environments and news consumption behaviors among key diverse audiences.
• Develop innovative approaches to media relations to drive SOV and SOP across the traditional and social channels of key publications, developing supporting materials and measurements to track progress.
• Manage earned media and social editorial relations efforts for the portfolio and LOBs in collaboration with global agency partners.
• Offer ongoing insights into earned media trends to inform media relations strategies.
• Provide strategic guidance and expertise on media targets for corporate-led press trips, property collaborations and global brand initiatives.

Writing And Content Development

• Lead the development of Corporate PR media materials inclusive of press releases, key messages, Q&A documents, and global roundup pitches.
• Lead the development of spokesperson interview responses for global brand initiatives and manage approval process to meet journalist deadlines.

Global Brand Media Events

• Project manage partner agency deliverables (liaison, logistics, budget and execution).
• Support the development of strategic event narratives and concepts that reinforce brand positioning.
• Manage liaison between related stakeholders (hotels, agencies, etc.)
• Manage on-the-ground event support and post event recap reporting.

Governance And Best Practice Resources

• Develop and maintain PR best practice resources (property guides and toolkits) in collaboration with Regional PR leads, senior PRDs and agency partners, in alignment with Four Seasons Brand Expressions.
• Present best practice guidance (virtual and in-person) through webinars, conferences and training workshops.
• Serve as a brand steward, ensuring the brand comes to life through elevated, consistent storytelling across global, regional, and local initiatives.

What You Bring:

• Undergraduate degree/post graduate certificate or equivalent in Public Relations, Marketing Communications, or a related discipline. A Masters degree would be an asset.
• Experienced communications professional with a proven track record and a minimum of 5 years progressive experience in a corporate or agency environment.
• Previous management experience in consumer public relations and media relations within an integrated marketing communications context.
• An excellent project manager with strong strategic acumen who can lead and execute multiple projects with diverse stakeholders.
• A leader with proven ability to develop and launch innovative and insight-driven communications strategies.
• Possess both a creative and analytical mindset with a strong understanding of earned media monitoring best practices.
• Luxury hospitality and/or luxury goods or services experience and understanding of luxury markets and consumers an asset.
• Exceptional technical skills, including superior Microsoft PowerPoint, Excel, Word, Teams, Outlook, and OneDrive skills.
• Working with Cision and other media monitoring partners.
• Internet and media savvy (traditional and social).
• Knowledge of SharePoint a plus.

Key Skills/Who You Are:

• Exceptional interpersonal and relationship building skills with demonstrated ability to build collaborative internal relationships, at many levels and across diverse disciplines.
• Team player who is able to work independently, solve problems, take initiative and use good judgment.
• Highly organized with attention to detail under tight deadlines.
• Superb judgment and appreciation for reputational risks.
• Positive attitude with high degree of flexibility, resourcefulness, energy and creativity.
• Superb written and oral communication skills.
• A leader with experience in developing insight-driven communications strategies.
• Ability to think strategically and understand key business issues but also manage the day-to-day execution of integrated communication plans.
• Strong organizational skills with the ability to establish and manage priorities with a superior commitment to follow-through.
• Demonstrated project management skills. Able to conceive and implement projects from start to finish, manage processes and expectations and build commitment to key deadlines.

Salary Range: $90,000 – $120,000 CAD

 

This role will be a Hybrid working model, which will require 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario #LI-Hybrid

Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.