Title: Strategic Marketing Manager, Vertical Growth & ABM

Company Name: Fluke Corporation

Job Location: Everett, Washington 

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POSITION SUMMARY: 

The Strategic Marketing Manager, Vertical Growth & ABM will define how Fluke drives growth and engagement across North America’s high-potential verticals. In this senior individual contributor role, you will apply specialized expertise to develop and execute account-based and vertical marketing strategies that drive measurable business outcomes.

You will blend strategic insight with hands-on execution to create personalized, data-informed programs that engage priority accounts and elevate Fluke’s presence in high-growth industries. You will shape how Fluke connects with customers in fast-evolving markets by turning strategy into targeted campaigns that deliver meaningful business outcomes.

Working closely with the commercial strategy manager, key account sellers, global marketing teams, and product experts, you will translate commercial priorities into actionable marketing programs that bring clarity, focus, and operational discipline.

This is a builder role that offers the opportunity to establish scalable frameworks, modern capabilities, and repeatable programs that enable sustained growth. Success will be measured by account engagement, pipeline contribution, deal velocity, and influenced revenue. You will report to the Director, Commercial Marketing & Enablement and partner with regional marketing, global teams, and external agencies to deliver best-in-class marketing execution.

Responsibilities: 

Strategy & Planning

• Design and implement a data-driven ABM and vertical marketing strategies, applying best practices and insights to improve campaign effectiveness for North America’s high-growth markets.
• Partner with commercial strategy and sales leaders to identify and tier target accounts, define audience segments, and align on growth goals.
• Collaborate with global marketing to tailor global campaigns and messaging for regional and vertical relevance.

• Leverage customer and market insights (e.g., voice of customer, win/loss, competitive data) to inform segmentation, refine messaging, and shape campaign strategy.

   

Campaign Execution

• Design and execute full-funnel, multi-channel campaigns that combine digital advertising, email, events, and personalized content to advance key accounts.
• Oversee content, creative, and campaign execution — managing budgets, timelines, and vendor relationships to ensure high-quality delivery and consistency of message.

Measurement & Optimization

• Leverage existing CRM and marketing automation platforms (Microsoft Dynamics and Eloqua) to build account-level visibility, track engagement, and measure campaign impact.
• Track and optimize engagement, deal velocity, and influenced pipeline to continuously improve performance and ROI.
• Partner with inside sales and key account sellers to ensure smooth lead and account handoffs, aligning campaign insights with pipeline reporting.
• Leverage advanced analytical skills to interpret campaign data and recommend improvements that enhance ROI and pipeline contribution. 

• Evaluate new tools, processes, and best practices to enhance targeting, personalization, and campaign effectiveness.

   

Collaboration & Leadership

• Partner across sales, product, and marketing to align strategy, co-develop account plays, and equip sellers with tools and content that activate marketing-led engagement.
• Champion adoption of ABM and vertical marketing principles across the organization, serving as a resource and subject matter expert and mentor peers to foster organizational capability
• Foster a culture of collaboration, accountability, and continuous improvement within the broader commercial organization.

Qualifications:   

• 8+ years of B2B marketing experience in industrial, technology, or energy-related industries, with proven success in account-based or vertical marketing.
• Demonstrated ability to lead complex marketing projects and apply specialized expertise in ABM and vertical marketing. 
• Deep understanding of ABM principles, digital channels, and full-funnel campaign design — with the ability to apply them using existing systems.
• Experience with CRM and marketing automation tools (Microsoft Dynamics, Eloqua), plus familiarity with ABM platforms such as 6Sense, Demandbase, or similar.
• Strong analytical and storytelling skills, with the ability to translate data and insights into compelling, actionable narratives.
• Proven success collaborating across sales, product, and global marketing teams in matrixed environments.
• Proven ability to lead complex projects and influence cross-functional stakeholders; experience or interest in developing people leadership skills a plus. 
• Demonstrated curiosity, adaptability, and comfort in a builder environment.
• Bachelor’s degree in Marketing, Business, or related field.

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. 

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. 

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. 

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.