About this role
As the Marketing Specialist, you will be responsible for developing and driving key marketing and business objectives for the RaySafe (a Fluke Health Solutions company) portfolio. This includes involvement in setting strategic direction for the worldwide business, meeting revenue and profitability targets, building & leading high-performance programs, and creating sales enablement tools and content in order to help achieve global revenue growth.
You will be working cross-functionally to integrate marketing strategies within Sales and Product Management.
Responsibilities:
- Learn the technical and economic environment influencing the business, including the procedures, the key decision makers, and business barriers and motivations.
- Build relationships with key internal and external stakeholders, including with cross-functional team members, product management colleagues, field selling organization, channel partners, and end users.
- Develop and execute product launch plans including: developing product positioning, defining marketing messages and collateral, developing sales and physician education programs and training both domestic and international marketing and sales teams
- Form strong relationships with top industry organizations, associations, groups, vendors, and thought leaders
- Collaborate cross-functionally with sales and marketing to secure buy-in, set goals, and identify new opportunities for growth.
- Contribute to the development of annual plans that clearly outline franchise objectives, strategies, tactics and activities. Execute specific projects and/or tactical plans to deliver profitable growth and maximize global market opportunities.
- Contribute to the identification and execution of a well-tailored self-development plan.
- Visiting Hovas, Sweden approximately once a month.
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Required qualifications:
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Preferred Qualifications:
- Sales experience or product management experience
- Strong business acumen, communication, and strategic thinking.
- Experience in medical device quality assurance or biomedical engineering
- Degree in Science or Engineering
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
Other facts
About Fortive
Fortive’s essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.
We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
Ready to move your career forward? Find out more at careers.fortive.com.
Recruitment fraud alert: Fortive has been made aware of candidates receiving fraudulent job opportunities from unauthorized recruiting agencies or people impersonating Fortive leaders. We take this matter very seriously and are taking all appropriate measures to address this. Learn more: https://careers.fortive.com/recruitment_fraud
What you'll do
- The Marketing Specialist will develop and drive key marketing and business objectives for the RaySafe portfolio, including setting strategic direction and creating sales enablement tools. Responsibilities also include building relationships with stakeholders and executing product launch plans.
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