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Fortive
Marketing Director
full-time•Bengaluru

Summary

Location

Bengaluru

Type

full-time

Company links

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About this role

Job Overview

Primary responsibilities include Strategy development, Competitive assessment, Product launches, Off-line events, Pricing, Promotions, Demand generation, and increasing awareness and preference. This role combines strategic leadership with hands-on execution in Digital Marketing, Market intel and Product Communication. Will work closely with Sales, Product Management to strengthen Brand visibility, enhance customer engagement and accelerate business growth.

 
Primary Responsibilities / DUTIES

 

  1. Develop and execute Marketing plan aligned with business growth objectives
  2. Define brand positioning, messaging and value proposition across product segments.
  3. Partner with leadership on GTM strategies, new product launches and market expansion.
  4. Track market trends, competitor moves, and emerging industrial trends to guide strategy.
  5. Running marketing campaigns and events
  6. Lead Digital Marketing strategy covering SEO, SEM, paid campaigns, social media and Analytics.
  7. Manage digital & event agencies, drive marketing automation, and data driven decision making to enhance ROI
  8. Developing and delivering marketing and communications strategies for the business
  9. Maintains customer segmentation across multiple industry verticals including applications, pain points, and growth drivers
  10. Owns strategy to drive funnel growth and yield improvements to drive revenue.  
  11. Leads Inside Sales/Technical Customer Support that enables lead conversion and customer satisfaction.
  12. Leadership: responsible for mentoring and development of marketing team.
  13. Working closely with the company’s Sales team, enabling them to meet their commercial objectives by providing them with appropriate Sales enablement tools, materials and presentations.
  14. Lead change – supports activities that position the business for the future; offers novel ideas and perspectives
  15. Guiding the day-to-day activities of the marketing team
  16. Translates function/KPI goals into actions for direct reports

 

 

 

 

 

 

 
experience / qualifications  
  1. Bachelor’s degree with specialization in Marketing from a reputed institute with 02 to 04 years of People management experience.
  2. A team player with excellent problem-solving skills.
  3. Excellent presentation, negotiation and communication skills
  4. Computer competent in terms of analytical & presentation skills. 
 

 

Last Update by: Jaison Isaac

Date: 08 Oct 2025

Other facts

Tech stack
Strategy Development,Competitive Assessment,Product Launches,Digital Marketing,Market Intelligence,Product Communication,Brand Positioning,Messaging,GTM Strategies,Marketing Campaigns,SEO,SEM,Social Media,Data Driven Decision Making,Customer Segmentation,Lead Conversion

About Fortive

Fortive’s essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.
Fortive: For you, for us, for growth.

Ready to move your career forward? Find out more at careers.fortive.com.

Recruitment fraud alert: Fortive has been made aware of candidates receiving fraudulent job opportunities from unauthorized recruiting agencies or people impersonating Fortive leaders. We take this matter very seriously and are taking all appropriate measures to address this. Learn more: https://careers.fortive.com/recruitment_fraud

Team size: 10,001+ employees
LinkedIn: Visit
Industry: Appliances, Electrical, and Electronics Manufacturing

What you'll do

  • The Marketing Director will develop and execute a marketing plan aligned with business growth objectives while leading digital marketing strategies and managing marketing campaigns. This role also involves mentoring the marketing team and collaborating closely with sales and product management.

Ready to join Fortive?

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Frequently Asked Questions

What does a Marketing Director do at Fortive?

As a Marketing Director at Fortive, you will: the Marketing Director will develop and execute a marketing plan aligned with business growth objectives while leading digital marketing strategies and managing marketing campaigns. This role also involves mentoring the marketing team and collaborating closely with sales and product management..

Why join Fortive as a Marketing Director?

Fortive is a leading Appliances, Electrical, and Electronics Manufacturing company.

Is the Marketing Director position at Fortive remote?

The Marketing Director position at Fortive is based in Bengaluru, India. Contact the company through Clera for specific work arrangement details.

How do I apply for the Marketing Director position at Fortive?

You can apply for the Marketing Director position at Fortive directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Fortive on their website.