F
Lead Business Development Representative
full-time•White Plains•$45k - $50k
About this role
<p>Summary</p>
<p>As a Lead Business Development Representative, you’re on the front line of pipeline growth every day, researching target accounts, engaging decision-makers, and converting interest into high-quality sales meetings. Your day starts by reviewing new MQLs, analyzing buying signals, and prioritizing who to go after first. From there, you craft tailored outreach, run call and email cadences, and move qualified prospects into the funnel. You stay laser-focused on activity, optimize your cadences for performance, and partner closely with Sales to ensure every strong opportunity advances.</p>
<p>This is a role built for a driven, high-performing sales professional who wants to accelerate into senior sales pathways. You will own measurable impact: generating qualified pipeline, improving conversion rates, and fueling revenue growth across the business.</p>
<p>Compensation is built to reward results; competitive base pay, a flat incentive for every sales-qualified deal you generate, AND a percentage of revenue from the opportunities you help close.</p>
<p>Responsibilities</p>
<ul>
<li>Prospect and engage potential clients within mid-market technology sectors using phone, email, LinkedIn, and other channels.</li>
<li>Qualify leads through consultative conversations and discovery calls to determine business fit and need.</li>
<li>Develop and maintain a deep understanding of target buyer personas, technology stacks, and market trends.</li>
<li>Collaborate closely with Sales to ensure seamless handoff and follow-through on qualified opportunities.</li>
<li>Manage and track activity, pipeline, and metrics in CRM (Salesforce or HubSpot preferred).</li>
<li>Conduct research on target accounts to personalize outreach and increase engagement rates.</li>
<li>Assist in developing and refining outreach cadences and playbooks.</li>
<li>Mentor and support newer BDRs on best practices for pipeline generation and account research.<br><br></li>
</ul>
<p>Qualifications</p>
<ul>
<li>1–2 years of experience in a sales or business development role that includes outbound and qualification activities, ideally within SaaS, IT services, or consulting, contributing to measurable pipeline or revenue outcomes.</li>
<li>Proven track record of meeting or exceeding lead generation or outbound activity goals, such as hitting 80–100+ outbound touches per day or achieving 120%+ to target in appointment setting.</li>
<li>Strong communication skills with the ability to convert cold outreach into qualified meetings and engage decision makers at multiple levels.</li>
<li>Hands-on experience with CRM and sales automation tools (Salesforce, Salesloft, Marketing Cloud, etc.), including maintaining 90%+ data hygiene accuracy, updating activities, and managing a consistent pipeline.</li>
<li>Highly organized and self-directed, with the ability to manage a high-volume book of outreach, prioritize tasks, and consistently meet weekly and monthly KPIs.</li>
<li>Collaborative, team-oriented contributor with a demonstrated desire to grow into senior sales or account executive roles, evidenced by taking on stretch goals, peer coaching, or supporting team initiatives.</li>
</ul>
<p>Performance Metrics</p>
<ul>
<li>Monthly quota attainment (sales qualified opportunities created)</li>
<li>Number of outbound touches and meetings booked</li>
<li>Conversion rates from MQL to SQL</li>
<li>Pipeline contribution to revenue goals<br><br></li>
</ul>
<p> </p>
<p>To be considered for this position, candidates must reside in one of the following U.S. states: AR, AZ, CA, CO, CT, DE, FL, GA, IA, ID, IL, IN, KS, MA, MD, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, TN, TX, VA, WI, and Washington DC. Candidates residing outside these states are not eligible for consideration currently. </p>
<p>Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa currently.</p>
<p> </p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><span data-contrast="auto">We are committed to pay equity and transparency. The compensation range for this position represents our good faith estimate of the range we reasonably expect to pay for this role at the time of posting. The actual compensation offered will be determined based on factors such as the candidate’s experience, skills, education, work location, and internal equity.</span><span data-ccp-props="{"201341983":0,"335559685":720,"335559739":200,"335559740":276}"> </span></p>
<p><span data-contrast="auto">In addition to base pay, employees may be eligible for discretionary bonuses, commissions, or other incentive programs, as well as a comprehensive benefits package that includes medical, dental, vision, 401(k), paid time off, etc.</span><span data-ccp-props="{"201341983":0,"335559685":720,"335559739":200,"335559740":276}"> </span></p></div><div class="title">Estimated Compensation Range:</div><div class="pay-range"><span>$45,000</span><span class="divider">—</span><span>$50,000 USD</span></div></div></div><div class="content-conclusion"><p><span data-contrast="none">FormativGroup operates within the critical middle layer of business technology, where applications and systems connect infrastructure to business processes. We are specialists who help the middle market take full advantage of their technology investments with deep, industry-centric expertise, all in one place, to unify fragmented systems. </span><em><span data-contrast="none">With deep technical expertise across cloud architecture, system integration, AI, and data strategy, we bridge the gap between business goals and modern platforms.</span></em><span data-contrast="auto"> </span><span data-ccp-props="{"201341983":0,"335559685":720,"335559739":200,"335559740":276}"> </span></p>
<p><span data-contrast="auto">FormativGroup is an equal opportunity employer providing opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.</span></p>
<p><span data-contrast="auto">ADA Specifications: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.</span><span data-ccp-props="{"201341983":0,"335559685":720,"335559739":200,"335559740":276}"> </span></p>
<p><span data-ccp-props="{"201341983":0,"335559685":720,"335559739":200,"335559740":276}"><span class="TextRun SCXW90414986 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW90414986 BCX0">#formativgroupcareers #WorkWithUs</span></span></span></p>
<p> </p>
<p><span data-ccp-props="{"201341983":0,"335559685":720,"335559739":200,"335559740":276}"><span class="TextRun SCXW90414986 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW90414986 BCX0">Click here to view our <a href="https://formativgroup.io/2025/11/19/privacy-policy/" target="_blank">Privacy Policy</a></span></span></span></p></div>
What you'll do
- The Lead Business Development Representative is responsible for researching target accounts, engaging decision-makers, and converting interest into high-quality sales meetings. This role involves crafting tailored outreach and collaborating closely with Sales to ensure qualified opportunities advance.
About FormativGroup
Modern organizations depend on business systems that work in concert. FormativGroup enables our clients by connecting their processes and workflows, applications, and layers of data in ways that reflect how the business needs to operate.
We help organizations knock down technology barriers, integrate workflows, and design connected data ecosystems, so information is available where and when they need it most.
We are industry-centric consultants with expertise in design AND execution, working across your ecosystem to future-proof your business environment.
See how you can transform possibility into progress with FormativGroup.
Ready to join FormativGroup?
Take the next step in your career journey
Frequently Asked Questions
What does FormativGroup pay for a Lead Business Development Representative?
FormativGroup offers a competitive compensation package for the Lead Business Development Representative role. The salary range is USD 45k - 50k per year. Apply through Clera to learn more about the full compensation details.
What does a Lead Business Development Representative do at FormativGroup?
As a Lead Business Development Representative at FormativGroup, you will: the Lead Business Development Representative is responsible for researching target accounts, engaging decision-makers, and converting interest into high-quality sales meetings. This role involves crafting tailored outreach and collaborating closely with Sales to ensure qualified opportunities advance..
Is the Lead Business Development Representative position at FormativGroup remote?
The Lead Business Development Representative position at FormativGroup is based in White Plains, New York, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Lead Business Development Representative position at FormativGroup?
You can apply for the Lead Business Development Representative position at FormativGroupdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.