Director of Sales & Marketing

We’re looking for a hands-on Director of Sales & Marketing to own our growth engine end to end. This role leads demand generation, sales performance, and revenue operations—driving qualified leads, improving conversion, and building scalable processes in HubSpot. You’ll manage and develop a growing sales team, partner closely with leadership, and shape how our brand shows up in the market as we scale our heat pump business.

We anticipate the pay range for this role to be a base of $130k-180k/year with a target overall income between $180k-$250k, depending on experience.

What You’ll Own

1) Lead generation & pipeline growth

• Own lead volume and quality across channels (paid search/LSA if applicable, SEO, local listings, partnerships, referral programs, email/SMS, direct response).
• Manage agency performance and budgets; set clear KPIs, briefs, and creative/testing priorities.
• Improve conversion through better landing pages, booking flows, speed-to-lead, and follow-up.

2) Team leadership & performance

• Lead and coach a 5+ person sales team, plus an internal marketer and external agencies.
• Set clear goals, expectations, and weekly operating rhythms (1:1s, pipeline reviews, call coaching, team meetings).
• Recruit, onboard, and develop talent as we scale.

3) Sales & marketing operations (HubSpot + process improvement)

• Own HubSpot administration and adoption: lifecycle stages, pipelines, lead routing, SLAs, automation, templates, reporting, and data hygiene.
• Build and continuously improve the end-to-end revenue process: inquiry → booking → estimate → close → handoff → follow-up.
• Establish reliable attribution and dashboards that the team actually uses.

4) Sales enablement

• Maintain and improve sales playbooks, talk tracks, objection handling, discovery checklists, and follow-up sequences.
• Partner with sales leaders/reps on call reviews, win/loss insights, pricing/packaging guidance (where relevant), and training plans.
  Ensure the team has the right collateral and tools (case studies, one-pagers, proposal templates, email sequences).

5) Brand marketing

• Own brand consistency across web, reviews/reputation, social presence, and customer communications.
• Develop messaging that reflects our value and differentiators, and ensures consistency across campaigns and sales conversations.

Success Metrics (example KPIs)

• Qualified leads per week/month; cost per qualified lead (where applicable)
• Lead-to-booked rate; speed-to-lead; contact rate
• Opportunity-to-close rate; sales cycle time; average deal size / average ticket
• Pipeline coverage and forecast accuracy
• HubSpot data completeness, stage hygiene, and reporting reliability
• Brand/reputation metrics (review volume/rating, referral rate, direct traffic growth)

What We’re Looking For

• 7–10+ years in sales/marketing leadership roles (service business experience a plus; HVAC/home services a plus)
• Proven ability to drive pipeline results
• Strong demand gen instincts and ability to manage agencies and budgets
• Deep hands-on experience with HubSpot (pipelines, automation, reporting, lifecycle stages)
• Process-oriented operator: can design, document, roll out, and enforce workflows
• Clear communicator who can align Sales, Marketing, and Delivery around shared goals

Bonus/Nice To Have

• Local SEO / reputation management experience (GBP, reviews, local landing pages)
• Call center / appointment-setting optimization experience
• Familiarity with seasonal demand planning and capacity-based marketing

Why Work Here
Because we’re building something that matters. Heat pumps are the future, and you’ll be part of a team changing how people heat and cool their homes. No corporate BS. No endless meetings. Just good people doing important work, learning fast, and making our own fun along the way. We offer:

• Career Growth: We believe in growth and promoting from within. Your dedication, skills and leadership can lead to fast advancement and we will support you in that growth;
• Competitive Compensation: Your expertise is valued. We offer competitive pay, company stock options, potential bonuses and a clear understanding of how to reach your next pay increase;
• Paid Time Off: We work hard at Forge, but also believe you need time with your family and/or friends to recharge. We offer paid holidays, vacation and sick time, as well as PTO increases based on factors like tenure or advancement;
• Employee Benefits: Enjoy a comprehensive benefits plan, including health and dental insurance with generous employer contributions, a generous 401k match, mileage coverage, phone data stipends, and more.

Additional Information

Forge is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. 

This role will receive a competitive salary + benefits + equity package. We have an outstanding culture of intelligent, hard-working, and creative individuals, and many opportunities for professional growth and development.  A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background and experience. Final offer amounts may vary from the amounts listed in this posting.