Director, Digital Strategy

PLEASE NOTE: Your application will expire one year from the time of submission. Please feel free to apply to any other positions for which you may qualify.

Job Posting End Date:

Deadline to apply is 11:59 PM on

01-28-2026

Job Title:

Director, Digital Strategy

Contract Type:

Employee

Annual Salary:

$89,633.00 - $197,193.00

(Support staff salary will be based on internal equity and experience)

Location:

FL - HOME OFFICE

Job Description Summary:

Our Mission is to equip students for success by developing and delivering highly effective digital learning through an intuitive online platform.

FLVS does not discriminate in admission or access to, or treatment or employment in its programs and activities on the basis of race, color, religion, age, sex, national origin, marital status, disability, genetic information or any other reason prohibited by law.

The Position:

Position General Summary:

The Director, Digital Strategy leads internal partners, senior leadership, and external agencies in strategic marketing planning, web implementation projects, and CRM automation across owned and paid digital channels to achieve organizational goals. The Director, Digital Strategy leads a multi-disciplinary team of digital marketers to educate and engage B2C and B2B audiences with the organization.

Essential Position Functions:

• Own and drive the vision, strategy, budget, and overall long-term digital roadmap to deliver on the organization’s brand and financial growth goals

• Own all aspects of vendor management for website development, including developing event management tools, customer/user forums, and eCommerce

• Develop CRM program strategy and segmentation, and oversee execution including full-funnel lead generation/nurturing strategy for national B2C and B2B audiences

• Ensure that the brand experience and messaging is integrated and consistent across all digital touchpoints

• Develop strategic recommendations to inform marketing strategy by analyzing performance metrics including project and campaign analytics, brand metrics, web analytics, and overall return on investment for digital marketing initiatives

• Partner with cross-functional teams to develop relevant messaging for new upgrades and/or changes to external facing systems (user experience) and digital marketing solutions for products and services

• Lead and manage assigned direct reports for continual improvement in efficiency and effectiveness of the group, as well as ensuring team members have access to professional growth within the organization

• Serve as the digital marketing subject matter expert, keeping the marketing team and key stakeholders informed of emerging digital trends, developing perspectives, and insights on how those trends impact our core strategies and offerings

• Meet professional obligations through efficient work habits such as, meeting deadlines, honoring schedules, coordinating resources and meetings in an effective and timely manner, and demonstrate respect for others

• All work responsibilities are subject to having performance goals and/or targets established

 (These essential functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job related duties as required.)

Minimum Requirements:

Education/Licensure/Certification:

• Bachelor’s degree; or equivalent combination of education and relevant experience

• Master’s degree, preferred

Experience:

• 10+ years marketing experience

• Business management, strategic marketing planning, digital marketing

• 5+ years supervising, managing, and/or leading others with demonstrated increase in responsibilities

Knowledge, Skills, and Abilities (KSA's):

• Knowledge of digital channels, specifically web, eCommerce, Email/CRM, digital marketing, and developing integrated marketing plans

• Ability to analyze complex data sets, and develop insights and recommendations, plans of action, and formulate alternative resolutions and improvements

• Ability to work with and through people to establish goals, objectives, and action plans

• Ability to meet deadlines and handle diverse tasks simultaneously using prioritization and delegation

• Demonstrated interpersonal and leadership skills

• Excellent verbal and written communication skills

• Excellent project management skills

• Excellent leadership capabilities, including the ability to work effectively with and influence team members, management, clients and other external groups

• Strong abilities in strategic and innovative thinking processes

• Ability to make sound decisions and recommendations within established guidelines

• Ability to organize, prioritize, and meet aggressive deadlines

CORE COMPETENCIES FOR SUCCESS:

JOB KNOWLEDGE AND SKILLS

Team member carries out essential job functions with accuracy, engages in ongoing and relevant professional learning, applies new knowledge effectively, and demonstrates mastery of job-specific skills.

In addition to the above, supervisors will set clear performance expectations, provide regular feedback, recognize high performance, address underperformance, and support employee learning and development

PRODUCTIVITY

Team member produces high quality work, meets organizational and departmental deadlines, balances multiple responsibilities, manages time effectively, and seeks ways to improve processes and productivity.

In addition to the above, supervisors will successfully manage team projects and deadlines, foster a positive team culture, empower autonomy, and balance team workload effectively

COMMUNICATION

Team member communicates clearly in written and verbal formats, collaborates effectively, demonstrates professionalism in all interactions, exhibits strong interpersonal skills, and contributes to a positive team and professional community.

In addition to the above, supervisors will model strong communication skills and leverage interpersonal skills to build relationships and sustain a strong professional community   

CUSTOMER FOCUS

Team member addresses the needs of internal and external customers, analyzes problems effectively, contributes to innovative solutions, seeks opportunities for improvement, and successfully adapts to change.

In addition to the above, supervisors will create and support action plans and strategies to achieve organizational goals, make informed decisions, promote innovative solutions, and anticipate future trends and challenges

DIRECTOR COMPETENCIES FOR SUCCESS:

LEARNING ON THE FLY

Learns quickly when facing new problems; Is a voracious learner; Analyzes both successes and failures for clues to improvement; Experiments and will try anything to find solutions; Seeks out the challenge of unfamiliar tasks; Quickly grasps the essence and the underlying structure of most anything            

PRESENTATION SKILLS

Is effective in a variety of formal presentation settings: one-on-one, small and large groups, with peers, direct reports, and bosses; Is effective both inside and outside the organization, on both cool data and hot and controversial topics; Commands attention and can manage group process during the presentation; Can change tactics midstream when something isn’t working

PRIORITY SETTING

Spends his/her time and the time of others on what’s important; Quickly zeros in on the critical few and puts the trivial many aside; Can quickly sense what will help or hinder accomplishing a goal; Eliminates roadblocks; Creates focus    

BUSINESS & FINANCIAL ACUMEN

Knowledgeable in current and possible future policies, practices, trends, technology, and information affecting his/her business and organization; Knows the competition; Understands and communicates the goals, objectives, competencies, and metrics associated with business success; Understands and applies knowledge of key organizational business drivers; Keeps abreast of the overall performance of the organization and adjusts allocation of finances based on progress against goals; Sets priorities by aligning organizational finances with strategic goals; Fosters an environment that encourages fiscal responsibility

COMPOSURE

Is cool under pressure; Does not become defensive or irritated when times are tough; Can be counted on to hold things together during tough times; Handles stress well; Is not knocked off balance by the unexpected; Doesn’t show frustration when resisted or blocked; Is a settling influence in a crisis; Consistently behaves in a professional manner      

         

DEALING WITH AMBIGUITY

Effectively copes with change; Can shift gears comfortably; Can decide and act without having the total picture; Isn’t upset when things are up in the air; Doesn’t have to finish things before moving on; Can comfortably handle risk and uncertainty

               

Physical Requirements and Environmental Conditions:

• Frequency of travel:  Frequent travel is required for meetings, trainings, and conferences; location may vary and may require overnight stays

• Light physical activities and efforts required working in an office environment

(Reasonable accommodations will be made in accordance with existing ADA requirements for otherwise qualified individuals with a disability.)