Summary
Location
Hackensack
Salary
$130k - $150k
Type
full-time
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About this role
About Flora Food Group
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
Location: Hybrid – 2–3 days a week in-office in Hackensack, NJ, with shuttle support for NYC-based employees
Compensation: $130,000 - $150,000 Base Salary
About the Role
As Brand Manager for Violife, you’ll be at the heart of shaping one of the world’s leading dairy-free brands. This isn’t just about managing a brand—it’s about changing the rules of the industry. You’ll work within a dynamic, cross-functional hub alongside experts in marketing, design, social, and digital to deliver an authentic, meaningful, and engaging brand experience for consumers.
This role demands quick thinking, creativity, and innovation. An entrepreneurial spirit isn’t just a bonus—it’s essential.
What You'll Do
Cross-Functional Collaboration
- Partner with the Head of Design & Consumer Experience and broader teams to align on vision and strategy.
- Collaborate with design, social, and digital teams to create a seamless end-to-end consumer experience.
- Lead and integrate cross-functional teams to achieve brand objectives and foster a culture of innovation.
Consumer Focus
- Champion a consumer-first mindset, ensuring all brand efforts resonate deeply with our audience.
- Use consumer insights to shape and validate marketing strategies and executions.
Brand Continuity
- Ensure every brand interaction is authentic, meaningful, and relevant.
- Oversee Violife’s presence across all channels, maintaining consistency and engagement.
Creative & Strategic Leadership
- Lead campaign development, inspiring teams and agencies to deliver bold, innovative ideas.
- Stay ahead of market trends, conduct consumer research, and analyze competitors to guide decisions.
Marketing Implementation
- Manage and evaluate marketing initiatives for ROI and brand impact.
- Provide leadership to external agencies, ensuring alignment with brand vision and goals.
About You
- Must have Activation and Campaign experience.
- Proven experience as a Brand Manager with a strong track record of driving growth.
- Skilled in cross-functional collaboration and team leadership.
- Deep understanding of consumer behavior, market dynamics, and digital marketing.
- Strong leadership, organizational, and analytical skills.
- Creative thinker with an entrepreneurial spirit and passion for storytelling.
- Excellent communication and interpersonal skills to influence at all levels.
- Experience in the food industry is highly valued.
What’s Next
We’re looking for a Wildly Good Unicorn to join our 100% animal-free business as a Creative Brand Mastermind!
Are you brave enough to believe that great ideas can come from anywhere—and full of those ideas yourself? Do you thrive on collaboration and know that truly great ideas only matter when you make them happen, together?
If this sounds like you, then we’re looking for YOU!
If this position sounds interesting, please hit the apply button now!
#LI-AM1
#LI-Hybrid
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
Other facts
About Flora Food Group
The driving force behind our success are the circa 4,700 Flora Foodies who live our purpose every day and are engaged in our mission, delivering through our values of Performance, Care and Passion. Results Matter. With an ‘Always Day 1 mindset’. Always one step ahead, driven by data, with a finger on the pulse – our customers and consumers are at the heart. We identify the sweet spot; we relish challenge; we own it. We're agile decision-makers, with the courage to pivot, we sometimes fail fast - but learn even faster. Kindness wins. With a long-term focus on building a sustainable future, Flora Foodies show the 'Courage to Care' for each other, our communities, and the next generation. We believe in doing the right thing and 'Come As You Are' is not just a saying; it's an invitation to be authentic and bring your whole, true self to work. Difference brings angles and ideas to the party – we want you to be you. Passion fuels our Next Generation of the Food journey. Full of energy and possibility, Flora Foodies constantly raise the bar, driving the Flora Food Group and one another forwards. We're a team of food lovers and enthusiasts – our sum is truly greater than our parts, and we absolutely love what we do.
What you'll do
- As Brand Manager for Violife, you will shape the brand's strategy and collaborate with cross-functional teams to deliver an engaging consumer experience. You will lead campaign development and ensure brand consistency across all channels.
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