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Global Marketing Specialist
full-time•Bethlehem Township
About this role
Job Summary
We are seeking a dynamic and innovative Global Marketing Specialist to join our in-house Marketing team in a role focused on advancing Marketing campaigns for our international operations and elevate our brand presence across diverse markets. This is a hybrid role based at our Headquarters in Bethlehem, PA.
Duties
- Be the Marketing department point of contact for our Global office managers to provide feedback and directions on what Marketing projects they would like to execute
- Participate in the creation of marketing collateral for various campaigns (emails, digital ads, print ads, etc.)
- Monitor performance of digital ad campaigns and collaborate with our partner agency to suggest improvements or changes
- Oversee contact databases and establish automated email campaigns
- Provide reporting on campaign performance and make recommendations to department leadership on areas of improvement or ways to continue successful campaigns
Requirements
- 3+ years of corporate marketing experience
- Bachelor’s in Marketing/Business Administration or similar or equivalent years of work experience
- Experience with Google Ads/Analytics and Marketing Email Automation Software (Pardot, Hubspot, Marketo, etc.)
- Demonstrated ability in research, copywriting, and developing engaging content tailored for diverse audiences.
- Ability to analyze data from Google Analytics and other analytics tools to optimize campaigns continuously.
- Excellent communication skills with a proactive attitude toward teamwork and project management.
- Experience working for a Global company is a plus
What you'll do
- The Global Marketing Specialist will act as the point of contact for Global office managers and participate in creating marketing collateral for various campaigns. They will also monitor digital ad campaign performance and provide reporting on campaign effectiveness.
About Flexicon Corporation
Flexicon has been a world leader in the design and manufacture of reliable, high performance bulk handling equipment, custom-engineered and integrated plant-wide systems since 1974.
Our products range from individual equipment to automated systems. Applications include the conveying, discharging, filling, weighing, blending, and delivery feed of a broad range of powder and bulk solid materials. Our automated systems will source bulk material from interior or exterior plant locations, transport it between process equipment and storage vessels, weigh it, blend it, feed it to packaging lines, extruders, molding machines and storage vessels, and load it into railcars and trailers.
Flexicon can also custom-engineer automated, plant-wide bulk handling and processing systems that integrate Flexicon equipment with bulk handling and process equipment of other manufacturers. Most equipment is available either in carbon steel with durable industrial finishes, or in stainless steel designed and constructed to industrial, food, dairy or pharmaceutical standards.
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Frequently Asked Questions
What does a Global Marketing Specialist do at Flexicon Corporation?
As a Global Marketing Specialist at Flexicon Corporation, you will: the Global Marketing Specialist will act as the point of contact for Global office managers and participate in creating marketing collateral for various campaigns. They will also monitor digital ad campaign performance and provide reporting on campaign effectiveness..
Is the Global Marketing Specialist position at Flexicon Corporation remote?
The Global Marketing Specialist position at Flexicon Corporation is based in Bethlehem Township, Pennsylvania, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Global Marketing Specialist position at Flexicon Corporation?
You can apply for the Global Marketing Specialist position at Flexicon Corporationdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.