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Lifecycle Marketing Manager
full-time•United States
About this role
Flexera saves customers billions of dollars in wasted technology spend. A pioneer in Hybrid ITAM and FinOps, Flexera provides award-winning, data-oriented SaaS solutions for technology value optimization (TVO), enabling IT, finance, procurement and cloud teams to gain deep insights into cost optimization, compliance and risks for each business service. Flexera One solutions are built on a set of definitive customer, supplier and industry data, powered by our Technology Intelligence Platform, that enables organizations to visualize their Enterprise Technology Blueprint™ in hybrid environments—from on-premises to SaaS to containers to cloud.
We’re transforming the software industry. We’re Flexera. With more than 50,000 customers across the world, we’re achieving that goal. But we know we can’t do any of that without our team. Ready to help us re-imagine the industry during a time of substantial growth and ambitious plans? Come and see why we’re consistently recognized by Gartner, Forrester and IDC as a category leader in the marketplace. Learn more at flexera.com
Lifecycle Marketing Manager
Location & Reporting Line
Location: Remote – US preferred
Reporting Line: VP of Growth Marketing
About Flexera
Flexera helps organizations maximize business value from their technology investments. Our solutions enable IT leaders to gain visibility into their technology estate, optimize spend, and drive digital transformation. We are a fast-paced, data-driven, customer-centric organization with a global footprint and a strong culture of innovation.
Role Summary
We’re seeking a strategic, data‑driven, and hands‑on Lifecycle Marketing Manager to help scale lifecycle‑focused campaigns across the buyer and customer journey. In this role, you will lead the day‑to‑day orchestration of integrated programs that support the customer lifecycle—pre‑ and post‑sale—in partnership with key marketing stakeholders.
You’ll collaborate across Global Marketing, Product Marketing, Field Marketing, CX Marketing, and Partner Marketing to translate strategy into repeatable playbooks, turn data and insights into targeted programs, and continuously test and optimize to extend Flexera’s reach, deepen engagement in target accounts, and deliver measurable pipeline, bookings, retention, and cross‑sell impact.
Key Responsibilities
Campaign Strategy & Execution
- Partner with Customer Experience (CX) & Product Marketing to align lifecycle campaigns to key customer journey moments defined by CX Marketing, ensuring consistent messaging through digital channels (email, paid, webinars).
- Partner with Product, Brand, and CX teams to develop innovative, engaging campaign messages and visuals that differentiate Flexera in the B2B space.
- Drive campaign orchestration for global initiatives, product launches, and strategic growth priorities.
- Collaborate with Field Marketing to localize and scale programs for regional execution.
- Ensure cross-channel consistency across email, digital, paid media, webinars, and events.
- Work closely with Partner Marketing to package campaigns for partner toolkits, enabling Flexera partners to extend campaign reach and impact.
- Utilize company-provided AI tools and technology to enhance campaign efficiency, quality, and personalization, while critically evaluating AI outputs for responsible use in marketing workflows.
Measurement & Optimization
- Build campaigns that reach, engage, and convert ICP accounts, customer accounts, and personas to drive pipeline, bookings, and retention goals across the product portfolio, aligned to prioritized markets, verticals, and segments.
- Use data-driven insights to continuously refine campaign design, targeting, and messaging.
Collaboration
- Foster a collaborative, results-oriented team culture.
- Ensure clarity of ownership and strong partnership within marketing to maximize impact across the customer journey.
How Success Is Measured
- Achievement of key acquisition and retention goals through scalable, data-informed campaigns, in partnership with CX Marketing, who oversees retention and advocacy outcomes.
- Marketing contribution to total pipeline created and total bookings.
- Inbound, outbound, and partner-sourced pipeline growth.
- Strong cross-functional collaboration and clear ownership boundaries, minimizing overlap and conflict with other marketing functions.
- Continuous improvement in lifecycle marketing KPIs through disciplined, test-and-learn approaches.
Qualifications/Requirements
- 5+ years of experience in B2B marketing, demand generation, or campaign management, ideally in technology or SaaS environments
- Proven track record of running global, multi-channel campaigns end-to-end
- Growth marketing mindset with expertise in continuous testing, validation, and optimization
- Data-driven approach to decision making and campaign measurement
- Demonstrated proficiency in prompting, evaluating, and responsibly using AI tools in marketing workflows
- Strong collaboration and interpersonal skills; able to work cross-functionally and influence without authority
- Marketing generalist capable of coordinating with specialized functions (digital, design, field, partner, etc.)
- Experience with ABM/ABX, Precision Demand Marketing, and AI-powered marketing platforms (e.g., 6Sense)
Flexera is proud to be an equal opportunity employer. Qualified applicants will be considered for open roles regardless of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by local/national laws, policies and/or regulations.
Flexera understands the value that results from employing a diverse, equitable, and inclusive workforce. We recognize that equity necessitates acknowledging past exclusion and that inclusion requires intentional effort. Our DEI (Diversity, Equity, and Inclusion) council is the driving force behind our commitment to championing policies and practices that foster a welcoming environment for all.
We encourage candidates requiring accommodations to please let us know by emailing [email protected].
What you'll do
- The Lifecycle Marketing Manager will lead the orchestration of integrated programs supporting the customer lifecycle, collaborating with various marketing teams. This role involves developing and executing lifecycle-focused campaigns to enhance customer engagement and drive measurable business outcomes.
About Flexera
Flexera helps organizations understand and maximize the value of their technology, saving billions of dollars in wasted spend. Powered by the Flexera Technology Intelligence Platform, our award-winning IT asset management, FinOps and SaaS management solutions provide comprehensive visibility and actionable insights on an organization’s entire IT ecosystem. This intelligence enables IT, finance, procurement and cloud teams to address skyrocketing costs, optimize spend, mitigate risk and identify opportunities to create positive business outcomes.
More than 50,000 global organizations rely on Flexera and its Technopedia reference library, the largest repository of technology asset data. Learn more at flexera.com.
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Frequently Asked Questions
What does a Lifecycle Marketing Manager do at Flexera?
As a Lifecycle Marketing Manager at Flexera, you will: the Lifecycle Marketing Manager will lead the orchestration of integrated programs supporting the customer lifecycle, collaborating with various marketing teams. This role involves developing and executing lifecycle-focused campaigns to enhance customer engagement and drive measurable business outcomes..
Is the Lifecycle Marketing Manager position at Flexera remote?
The Lifecycle Marketing Manager position at Flexera is based in United States, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Lifecycle Marketing Manager position at Flexera?
You can apply for the Lifecycle Marketing Manager position at Flexera directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.