Senior Performance Marketing Manager
full-time•New York•$100k - $120k
About this role
NICE TO MEET YOU!
FELFEL is New York’s newest food-tech scale-up, reinventing how people eat at work.
Our chef-created smart fridges and barista-quality coffee bring NYC’s best culinary offering directly into offices — fresh, curated, and refilled daily.
We’re looking for a hands-on, data-obsessed, and empathic growth leader to help us scale FELFEL in the U.S.
YOUR PROFILE
- 3–6 years of experience in growth, performance, or demand generation (ideally B2B, SaaS, food-tech, or startup)
- A true full-stack marketer — comfortable defining strategy and building campaigns yourself
- Hands-on experience with HubSpot, GA4, GTM, Google Ads, LinkedIn Ads, and SEO tools
- Obsessed with experimentation and optimization — every click, form, and ad is a learning opportunity
- Analytical, curious, and biased toward action
- Energized by ownership — you like building the machine, not just running it
- Excited by FELFEL’s mission to bring hospitality and craftsmanship to modern workplaces
OUR BENEFITS
- Lots of delicious food from our own FELFEL fridge
- Exceptional Italian coffee and tea, powered by Gavetti — our soon-to-launch office coffee solution in NYC
- Central Flatiron office and Brooklyn location, surrounded by NYC’s best culinary inspiration
- 20 days of PTO + 10 holidays (some flexible)
- Comprehensive and affordable healthcare options
YOU WILL BE MEASURED BY
- Qualified leads and tastings generated through digital channels
- Funnel conversion rates (Lead → MQL → SQL)
- Cost per lead and pipeline ROI
- Website performance and SEO growth
- Your positive spirit!
APPLY NOW
Are you interested? Please get in touch via apply button.
IN SHORT
You’ll own and operate our entire digital acquisition funnel — from execution to analytics to optimization — with the goal of driving tastings, pipeline, and new customer growth.
This is not a people-management role. You’ll work hands-on in a small, senior team together with a content creator, a team lead, and a brand advisor. You will personally design, launch, and optimize campaigns end-to-end and report directly to the VP Growth (US).
YOUR RESPONSIBILITIES
Ultimately, you are responsible for delivering the quality lead generation goals that you define together with your team lead — month after month.
Growth & Performance Strategy
- Design and execute FELFEL’s digital growth roadmap across paid, organic, and lifecycle channels
- Own and optimize our annual digital marketing budget across LinkedIn, Google, and Meta
- Build and run a strong experimentation framework: messaging, creative, landing pages, and audience tests
- Work closely with our content creator to develop high-performing, on-brand messaging
- Architect and continuously improve conversion flows from awareness → tasting → partnership
- Run A/B tests across website, email, and ads to improve MQL and SQL conversion rates
- Partner closely with Sales to refine qualification logic and ensure clean, reliable data in HubSpot
- Build and maintain dashboards and attribution models using GA4 and HubSpot
- Turn insights into action — adjust spend, creative, and targeting based on performance
- Own key funnel metrics: CPL, MQL → SQL, ROI
- Own FELFEL’s Squarespace website: performance, UX, SEO, and conversion optimization
- Collaborate with design and content to maintain a premium yet high-converting brand experience
- Make sure FELFEL is on top on Chat Gtp and similar tools
- Create and optimize HubSpot workflows for lead nurture, retention, and reactivation
- Build segmentation, lead scoring, and automation systems that drive qualified pipeline
WHAT TO EXPECT
ABOUT US
FELFEL is a Swiss family-owned scale-up founded in 2013. Known for its smart fridges and its office coffee brand Gavetti, FELFEL is a pioneer in the office food market. In 2024, FELFEL launched in the U.S. and now serves around 1,000 locations across Switzerland and New York, with a team of approximately 150 employees.
www.felfel.com
FELFEL VALUES
We value hospitality, excellence, and community. We also believe diversity in experience only contributes to team growth and success. Every employee has the right to work in surroundings that are free from all forms of discrimination and harassment. It is our policy to provide equal employment opportunities (EEO) to all applicants without regard to race, religion, age, gender, disability, national origin, sexual orientation, or veteran’s status.
Discover more at: felfel.com
Start: As soon as possible
Employment level: Full-Time overtime exempt, preferred
Pay: The pay for this role is $100'000-120'000/Year
Location: New York City
What you'll do
- You will own and operate the entire digital acquisition funnel, focusing on driving tastings, pipeline, and new customer growth. This includes designing and executing the digital growth roadmap and optimizing conversion flows.
About FELFEL
FELFEL is revolutionising how teams eat at work. With our smart fridge solution, we bring fresh, restaurant-quality meals straight to the workplace.
Partnering with the best local chefs across Switzerland, our team of Food Scouts creates:
- Restaurant quality meals, cooked and delivered fresh
- The widest variety of meals — goodbye traditional canteens.
- Nutritious options for every time of day — breakfast, lunch, and in-between
What's in it for you? Over 1,000 companies across Switzerland already trust FELFEL to streamline employee catering, strengthen company culture, and boost their employer brand.
Behind FELFEL is a Swiss family business, backed by 100+ passionate team members in Zurich and Lausanne, and over a decade of experience redefining workplace food.
Great food at work, made easy.
Ready to join FELFEL?
Take the next step in your career journey
Frequently Asked Questions
What does FELFEL pay for a Senior Performance Marketing Manager?
FELFEL offers a competitive compensation package for the Senior Performance Marketing Manager role. The salary range is USD 100k - 120k per year. Apply through Clera to learn more about the full compensation details.
What does a Senior Performance Marketing Manager do at FELFEL?
As a Senior Performance Marketing Manager at FELFEL, you will: you will own and operate the entire digital acquisition funnel, focusing on driving tastings, pipeline, and new customer growth. This includes designing and executing the digital growth roadmap and optimizing conversion flows..
Is the Senior Performance Marketing Manager position at FELFEL remote?
The Senior Performance Marketing Manager position at FELFEL is based in New York, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Senior Performance Marketing Manager position at FELFEL?
You can apply for the Senior Performance Marketing Manager position at FELFEL directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.