Summary
Location
United States
Salary
$121k - $230k
Type
full-time
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About this role
We are Farmers!
We are… more than just your favorite commercials. At Farmers, we strive to deliver peace of mind to our customers by providing protection and comprehensive advice and delivering in the moments of truth. That means having people who can help us meet changing customer and business needs. Farmers high-performance culture is focused on results and the people who achieve them. We hold ourselves and others accountable for sustainably growing the business and each other. We seek solutions, own our actions, and grow through discomfort. We see setbacks as opportunities while continuously asking ourselves how we impact our customers.
Farmers is an award winning, equal opportunity employer, committed to the strength of an inclusive workforce. We are dedicated to supporting the well-being of our people through our extensive suite of benefits, as well as the well-being of the communities we serve through employee volunteer programs and nonprofit partnerships. Helping others in their time of need isn’t just our business – it’s our culture! To learn more about our high-performance culture and open opportunities, check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok.
Workplace: Hybrid ( #LI-Hybrid ), Remote ( #LI-Remote )
Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.
Job Summary
Are you passionate about using critical thinking and analytical skill to drive growth? Join our team and help build and scale the engine behind our Personal Lines Property growth. As Director of Direct Growth, you’ll be the leader responsible for Farmers Property product sales through direct channels (call center and online). You will set the vision and turn strategy into outcomes while coordinating cross-functional execution to move the numbers that matter.
You will lead a team working to drive the online sales strategy and lead nurturing and remarketing programs while partnering cross functionally with the call center, media, technology, data, analytics and product organizations to influence and drive outcomes. You will bring teams together aligning on clear strategy, priorities, and measurable results. The role reports to the Head of Direct Business.
The ideal candidate possesses strong business acumen, advanced analytical capabilities, demonstrates critical-thinking skills and strategic problem-solving. They thrive in both collaborative & independent work environments, driving high impact projects focused on our continued path towards profitable growth for the direct channel.
- Responsible for leading and managing sales growth in direct distribution (online and call center) audience. Develops and executes strategic business plans, initiatives and marketing to generate gross written premium, new business, and profit targets. Leads a team to build, manage and execute on growth initiatives.
- Lead cross-functional execution with marketing/media, product, data, technology, analytics utilizing ruthless prioritization to deliver initiatives that move conversion, retention, and engagement.
- Authorizes business decisions on marketing investments and value of initiatives to achieve growth. Recommends the amount and management of the ad budget, including prioritizing and coordinating end-to-end marketing campaigns for key company initiatives. Aligns with product understand biggest areas of potential growth due to price, competitiveness, and profitability.
- Drives experimentation through A/B and multivariate testing, personalization at scale, and performance-based optimization.
- Optimize the entire digital journey—from discovery to purchase and beyond—so every touchpoint is frictionless, high-converting, and loyalty-building.
- Manages the execution of sales, communication, and cross-sell, up sell initiatives across the business in close coordination with business units.
- Team identifies, supports and drives sales campaigns and product launches.
- Drives sales analytics research and embeds best practices.
- Manages distribution research programs that are conducted to track competitive performance.
Education Requirements
Bachelor's degree required with emphasis in marketing, business or insurance preferred.
Experience Requirements
- 8 years of insurance industry experience
- 5 years of management experience
- Experience in developing strategies in marketing, product or online sales
- Strong analytical and critical thinking skills
Special Skill Requirement
- Knowledge of personal lines products
- Proven written and oral communication skills
Benefits
- Farmers offers a competitive salary commensurate with experience, qualifications and location.
o CA Only: $129,075 - $219,780
o CO Only: $121,350 - $189,310
o HI/IL/MN/VT Only: $121,350 - $202,730
o MA Only: $121,350 - $202,730 - o MD Only: $121,350 - $219,780
o DC/NJ/NY/OH Only: $121,350 - $219,780
o Albany County, NY/Cleveland, OH: $129,075 - $189,310
o WA Only: $121,350 - $230,375 - Medical
- Dental
- Vision
- Health Savings and Flexible Spending Accounts
- Life Insurance
- Paid Time Off
- For more information, review “What we offer” on https://www.farmers.com/careers/corporate/#offer
Job Location(s): R_US - United States
Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.
Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law. Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws.
Want to learn more about our culture & opportunities? Check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok.
Spokane, WA only: Residents who prefer not to provide their address click here to submit your resume via email: [email protected]
Other facts
About Farmers Insurance Careers
The companies comprising the Farmers Insurance Group of Companies® currently make up one of the country's largest insurers of vehicles, homes and small businesses, and provide a wide range of other specialty insurance and financial services products.
In business since 1928, today at Farmers® we proudly serve millions of households across all 50 states through an extensive network of exclusive and independent agents and approximately 18,000 employees. Our experience provides a rich history and legacy of service and strong customer relationships, while our focus on smart innovation, technology and entrepreneurship helps us to stay creative, to continually improve our product offerings and to drive the evolution of the insurance industry.
Every interaction with our customers is a chance to stand out through personalized service and make a meaningful difference in their lives. We take pride in empowering individuals and businesses to become smarter and better prepared to protect what matters most.
Giving back is also a core part of who we are. Our culture is rooted in volunteerism and a shared commitment to strengthening the communities where we live and work.
At Farmers, we truly value your experience as a candidate, and part of that is helping you stay informed and protected. Please keep in mind that any email from a legitimate corporate Farmers Insurance employee will always come from an email address ending in @farmersinsurance.com, @bristolwest.com, or @foremost.com.
If you see a message from a different domain, even one that looks close, it's best to treat it with caution. Knowing this helps ensure your communication with us stays safe, secure, and authentic.
And if you are ever suspicious of an email and want to verify the legitimacy, please feel free to send an email to [email protected]
What you'll do
- The Director of Growth Strategy will lead the sales growth for Farmers Property product through direct channels, setting the vision and executing strategies to achieve business outcomes. This role involves coordinating cross-functional teams to drive online sales and lead nurturing initiatives.
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